QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required  

• Minimum 4 years’ experience in marketing, preferably sports marketing 

• Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required 

• Excellent written communication and copywriting skills 

• Strong project management aptitude and ability to work against deadlines 

• Thorough knowledge of general business procedures 

• Creative trafficking and graphic design background a plus

RESPONSIBILITIES/DUTIES

• Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products

• In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests

• Develop the e-mail marketing strategies for PGA Tour events

• Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners

• Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)

• Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls

• Develop and execute compelling email content that engages with fans to drive awareness and revenue

• Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement

• Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.

• Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products

• Special projects or other duties as assigned