Sobre esta vaga de Specialist Marketing Strategy na PGA TOUR

PGA TOUR · Presencial · Ponte Vedra Beach, FL

The Best Players Need the Best People.

This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
Minimum 4 years’ experience in marketing, preferably sports marketing
Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
Excellent written communication and copywriting skills
Strong project management aptitude and ability to work against deadlines
Thorough knowledge of general business procedures
Creative trafficking and graphic design background a plus

RESPONSIBILITIES/DUTIES

Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products
In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
Develop the e-mail marketing strategies for PGA Tour events
Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
Develop and execute compelling email content that engages with fans to drive awareness and revenue
Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
Special projects or other duties as assigned

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Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 30 premier private, resort and daily fee golf properties designed by some of golf’s most elite architects. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world-renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grassroots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s bes

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