About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role

You will be responsible for continuously delighting and exciting the LB community, through thoughtful assortment selection. You will play a role in shaping collections that not only reflect the evolving voice of the modern Asian woman, but also inspire confidence, relevance, and desire with every launch. You will sit at the intersection of fashion, data, and customer insight—curating assortments that feel both intuitive and intentional, while driving strong commercial outcomes. This is a pivotal role in our growth journey, where you will influence product direction, scale impact, and bring the LB brand to life through every collection.

You should have / be

• 3–5 years of experience in buying or merchandising. Strong ownership mindset with a proactive, hands-on approach to execution
• Data-driven and numerically inclined; able to translate insights into actions with strong analytical and organisational skills
• Highly skilled in Microsoft Excel. AI coding capability is a plus
• Passionate about fashion with good fashion sense, with a solid understanding of the LB brand DNA and customer. Having accessories and/or bags background is a plus.
• Resilient and adaptable; able to perform under pressure and navigate ambiguity
• Commercially aware with a customer-first mindset and sound decision-making ability
• Confident communicator with good influencing and stakeholder management skills
• Collaborative team player with strong relationship-building capabilities
• Thrives in a fast-paced, dynamic environment
• Growth-oriented with a willingness to learn and continuously improve

Main responsibilities

Collection Strategy & Range Planning

• Support in Collection Strategy & range planning for apparel categories
• Ownership of our non-apparel categories, including but not limited to: lifestyle and accessories 
• Analyse trends, competitive landscape and consumer behaviour to seasonal assortment direction and identify opportunities for new categories, product expansions and collaborations.
• Analyse sales data, customer feedback, and product performance to inform decisions
• Support range plans ensure a balanced and commercially viable assortment
• Support building and updating pricing architecture aligned with positioning and margin targets

Collection Development & Product Direction

• Support on launch strategy execution, including key items and product storytelling
• Partner with Design to develop core and seasonal capsules aligned with brand DNA and customer needs
• Co-create and deliver seasonal briefs to guide design team
• Monitor development progress to ensure alignment with timelines, cost, and assortment goals
• Monitor End-to-End for non-apparel categories from kick off collection to buying.
• Provide feedback to strengthen product relevance and commerciality.

Buying & Commercial Execution

• Develop buying plans, templates, and key product focus for each launch
• Facilitate buying sessions and align cross-functional teams
• Present insights, forecasts, and recommendations
• Partner with Product Development on pricing and margin management
• Support creation of and maintaining seasonal materials (collection decks, assortment bible, product data, pricing, launch plans)

Documentation & Cross-functional Collaboration

• Collaborate with transversal teams (VM, Marketing, Training, Creative) to ensure smooth communication of seasonal priorities and product storytelling materials.
• Maintain accurate and updated master documents (product information, launch plans, price and SKU lists)

• Build strong cross-functional relationships to ensure smooth execution
• Collaborate effectively in a fast-paced, evolving environment

Requirements

Qualifications & Experience

• 3–5 years of experience in buying or merchandising. Strong ownership mindset with a proactive, hands-on approach to execution
• Data-driven and numerically inclined; able to translate insights into actions with strong analytical and organisational skills
• Highly skilled in Microsoft Excel. AI coding capability is a plus
• Passionate about fashion with good fashion sense, with a solid understanding of the LB brand DNA and customer. Having accessories and/or bags background is a plus.
• Resilient and adaptable; able to perform under pressure and navigate ambiguity
• Commercially aware with a customer-first mindset and sound decision-making ability
• Confident communicator with good influencing and stakeholder management skills
• Collaborative team player with strong relationship-building capabilities
• Thrives in a fast-paced, dynamic environment
• Growth-oriented with a willingness to learn and continuously improve

Benefits

1. Flexible Work Arrangement

• Hybrid work and adjustable hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme