About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

About the role

The Senior Merchandising Executive plays a key role in driving retail performance through strategic merchandising, effective inventory management, and strong cross-functional collaboration. This role is responsible for ensuring the right product assortment, optimal stock levels, and compelling in-store execution to maximise sales, profitability, and customer satisfaction.

You will work closely with the Collection Merchandising, Marketing, Retail Operations, and Operations (Supply Chain) teams to translate commercial strategy into impactful in-store execution across the Indonesia market.

You should have / be:

Education

• Bachelor’s degree in Merchandising, Marketing, Business Administration, or a related field.

Experience

• At least 3 years of experience in merchandising, retail buying, or store operations.
• Experience in retail store visits, competitor benchmarking, and product analysis is highly preferred.

Skills & Competencies

• Strong analytical skills with the ability to interpret data and trends to make informed merchandising decisions.
• Proficiency in data analytics tools and forecasting techniques.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross- functional teams.
• Strategic mindset with a focus on driving results and achieving business objectives.
• Proficiency in merchandising software and tools, as well as Microsoft Office Suite.

Main Responsibilities:

1. Merchandising Strategy Development

• Develop strategic merchandising plans to achieve sales targets and enhance customer satisfaction.
• Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for product assortment optimisation.
• Support seasonal planning and product lifecycle decisions.
• Track and evaluate promotional effectiveness, providing insights and recommendations for improvement.

2. Product Selection and Procurement

• Partner with the Collection Merchandising team to curate the optimal product assortment for the Indonesia market.
• Conduct regular store visits and competitor benchmarking to inform buying decisions.
• Ensure timely product availability to meet demand and seasonal requirements.

3. Inventory Management

• Monitor inventory levels to ensure balanced stock availability across stores.
• Minimise stockouts and excess inventory through effective forecasting and replenishment planning.
• Use sales and inventory data to improve stock turnover and reduce carrying costs.

4. Visual Merchandising

• Collaborate with Visual Merchandising and Retail teams to ensure effective in-store product presentation.
• Drive consistency in merchandising standards across all retail locations.
• Support the execution of seasonal launches, campaigns, and promotional setups.

5. Cross-functional Collaboration

• Work closely with Marketing, Retail Operations, and Operations (Supply Chain) teams to ensure seamless execution of merchandising plans.
• Communicate merchandising priorities clearly to stakeholders at all levels.
• Act as a key link between product strategy and store execution.

6. Performance Tracking & Analysis

• Monitor key performance indicators including sales, sell-through rate, and inventory turnover.
• Analyse performance data to generate actionable insights and recommendations.
• Prepare regular reports to support decision-making and continuous improvement.

Critical success factors & key challenges:

• Driving measurable improvements in merchandising strategy within the first 12 months.
• Building strong cross-functional relationships to execute initiatives at pace.
• Quickly developing a deep understanding of the Indonesia market, consumer preferences, and competitive landscape.
• Balancing data-driven decision-making with strong commercial instinct.

Performance KPIs

• Sales revenue and category performance
• Sell-through rate by product line
• Inventory turnover and stock health
• On-time product availability and replenishment rate

Behavioural KPIs

• Quality and clarity of cross-functional communication
• Ability to independently analyse data and generate insights
• Proactive ownership and continuous improvement mindset

Requirements

Additional Information

• Willing to travel for store visits, meetings and events.
• Ability to work in a fast-paced retail environment with seasonal peaks.
• Passion for retail, fashion, and consumer behaviour strongly preferred.

Benefits

1. Flexible Work Arrangement

• Work from anywhere!
• Flexible and adjustable work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products