Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Search Buyer is responsible for developing and executing performance-driven paid search strategies that support client business objectives. Working closely with the Digital Media Manager, this role leads campaign planning, execution, optimization, reporting, and budget management across major client accounts. The Senior Search Buyer serves as a strategic partner to clients, identifies growth opportunities, and supports the development of junior team members.

Performance Media

• Lead the strategy, execution, optimization, and reporting of paid search campaigns.

• Analyze performance and provide strategic recommendations to improve results and meet business objectives.

• Manage campaign budgets, pacing, forecasting, and billing accuracy.

• Identify opportunities for testing, innovation, automation, and adoption of new platform features.

• Develop insightful performance reports and present findings to clients and internal teams.

• Maintain expertise in client businesses, competitive landscapes, and industry trends.

• Mentor and support junior team members in campaign execution and best practices.

Account Management

• Build strong client relationships and act as a trusted advisor on search strategy and performance.

• Collaborate with internal teams to ensure seamless campaign delivery and achievement of client goals.

• Manage timelines, expectations, and campaign deliverables across multiple accounts.

• Communicate budget delivery, risks, and opportunities to clients and stakeholders.

Research & Innovation

• Utilize platform tools, analytics, and market research to develop actionable insights.

• Maintain relationships with media partners and stay current on industry trends, technologies, and best practices.

• Champion continuous learning and innovation across the performance media team.

Qualifications

• Post-secondary education in Marketing, Advertising, Business, Media, or a related field.

• 4+ years of experience managing paid search campaigns, preferably in an agency environment.

• Advanced experience with Google Ads, Microsoft Advertising, GA4, and performance reporting tools.

• Strong understanding of Paid Search, Paid Social, Display, Programmatic, and broader digital media channels.

• Proven ability to manage large budgets, deliver results, and provide strategic recommendations.

• Advanced Excel and PowerPoint skills with strong analytical and presentation abilities.

• Google Ads certification required; Microsoft Advertising certification is an asset.

• Excellent communication, organizational, and stakeholder management skills.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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