Sobre este puesto de Marketing Director, Sprite - Philippines en The Coca-Cola Company
Job Description Summary:
Position Overview:
Function Related Activities/Key Responsibilities:
Develop and execute annual and long-term Sprite brand strategies aligned with business growth objectives, consumer trends, and company priorities.
Lead brand growth initiatives, including portfolio strategy, innovation, renovation, and packaging architecture to drive revenue and profitability.
Create and deliver integrated marketing campaigns across consumer touchpoints, including digital, social, experiential, media, e-commerce, and in-store activation.
Drive consumer-centric decision making through insights, analytics, market research, and performance measurement to optimize marketing investments.
Partner with Commercial, Customer, Franchise, and Bottling teams to ensure flawless marketplace execution and achievement of volume, value, and share objectives.
Manage marketing budgets, media investments, and agency relationships to maximize return on investment and marketing effectiveness.
Lead cross-functional teams and influence senior stakeholders to deliver business priorities, innovation launches, and strategic initiatives.
Build Sprite's relevance with Gen Z and emerging consumer segments through culture-led marketing, digital engagement, and innovative consumer experiences.
Education Requirements:
Bachelor's Degree in Marketing, Business Administration, Communications, Economics, or related field.
MBA or postgraduate degree is preferred.
Formal training in brand management, digital marketing, or commercial strategy is an advantage
Related Work Experience
10+ years of progressive experience in Brand Marketing, Consumer Marketing, or Commercial Leadership roles within the FMCG, beverage, consumer goods, or related industries.
Proven experience leading large consumer brands with accountability for business performance, brand equity, and marketing investment.
Strong track record of delivering growth through integrated marketing campaigns, innovation launches, and portfolio management.
Experience managing cross-functional teams and influencing senior stakeholders across multiple functions.
Experience in digital-first and culture-led marketing strategies targeting younger consumer segments is highly preferred.
Prior regional or multinational organization experience is an advantage
Functional Skills:
Strategic Brand Management – Ability to develop growth strategies, drive brand positioning, portfolio decisions, and long-term business planning.
Consumer & Market Insights – Strong capability in translating consumer insights, category trends, and analytics into actionable business strategies.
Integrated Marketing Communications – Expertise in digital, media, experiential, social, influencer, and shopper marketing execution.
Commercial Acumen & Business Planning – Strong understanding of P&L drivers, revenue growth management, financial analysis, and marketing ROI.
Leadership & Stakeholder Management – Ability to lead cross-functional teams, influence senior leaders, manage agencies, and drive organizational alignment.
Leadership Competencies
Growth Mindset
Consumer Obsession
Strategic Thinking
Collaboration and Influencing
Innovation and Creativity
Results Orientation
Talent Development
Agile Decision Making
Skills:
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team ManagementLocation(s):
PhilippinesCity/Cities:
Taguig CityTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 30, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
