Jobs › Companies › Deleteme › Lifecycle Marketing Manager

Sobre este puesto de Lifecycle Marketing Manager en Deleteme

Deleteme · Remoto · United States
About DeleteMe: 

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
 
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.
 
DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
 
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary:

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product. 

Job Responsibilities:

  • Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
  • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
  • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
  • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
  • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
  • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
  • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
  • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
  • Report on lifecycle KPIs and build dashboards to track performance over time.
  • Job Requirements:

  • Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
  • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
  • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
  • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
  • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
  • Exceptional communicator and project manager with a bias for action.
  • Passion for online privacy, consumer protection, and making the web safer for everyone.
  • This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
  • What We Offer:

    Benefits and eligibility may vary based on role, location, employment status, and other factors. 

  • Comprehensive health benefits - Medical, Vision, Dental 
  • 401k retirement plan
  • Paid Parental Leave
  • 20 days of Paid Time Off
  • 11 Company-Paid Holidays
  • Birthday Off
  • Work From Home Stipend
  • Cell Phone Reimbursement
  • Fitness Membership Reimbursement
  • Child Care Reimbursement
  • DeleteMe Gold Membership
  • Discounted DM Plans for Friends and Family
  • ¿Listo para postularte en Deleteme?
    Postúlate en Deleteme

    Empleos similares

    Rundoo
    Growth Marketing Manager
    Rundoo
    ⚡ Postúlate pronto Redwood City Híbrido $131,000–$131,000
    ● Nuevo 👁 Visto ✓ Postulado hace 2h
    Gong.io
    Email Marketing Manager
    Gong.io
    ⚡ Postúlate pronto Chicago | New York City Presencial $121,000–$175,000
    ● Nuevo 👁 Visto ✓ Postulado hace 4h
    Genetec
    Content Marketing Manager
    Genetec
    ⚡ Postúlate pronto Florida, United States · restringido por ubicación
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Zania
    Growth Marketing Lead
    Zania
    ⚡ Postúlate pronto Palo Alto, CA Presencial $120,000–$180,000
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Stand Insurance
    Head of Marketing
    Stand Insurance
    ⚡ Postúlate pronto San Francisco Híbrido $210,000–$260,000
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Sentry
    Startups Marketing Lead
    Sentry
    ⚡ Postúlate pronto San Francisco, California Híbrido $190,000–$220,000
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Root Access
    Head of Media and Marketing
    Root Access
    ⚡ Postúlate pronto New York City Presencial
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Plaud
    Technical Product Marketing Lead (Software & AI) - San Francisco
    Plaud
    ⚡ Postúlate pronto San Francisco, CA Híbrido $150,000–$210,000
    ● Nuevo 👁 Visto ✓ Postulado hace 5h
    Modal
    Field Marketing Manager
    Modal
    ⚡ Postúlate pronto San Francisco Presencial $150,000–$200,000
    ● Nuevo 👁 Visto ✓ Postulado hace 5h

    Regístrate para recibir sugerencias adaptadas a los empleos que abres y las búsquedas que guardas.

    Más empleos en Deleteme

    Ver todos los empleos en Deleteme →

    Postúlate ahora
    🤖

    Un momento — para

    JobsRadar se creó para personas reales que están pasando un mal momento en su búsqueda de empleo — no para solicitudes automatizadas. Estás haciendo clic demasiado rápido y ahora estás bloqueado temporalmente.

    Vuelve más tarde. Si de verdad estás buscando empleo, cuentas con nosotros — solo compórtate como una persona.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Toma ventaja en tu búsqueda de empleo.

    Únete a nuestro canal de Telegram para lo que te ayuda a conseguir el puesto — referencias salariales, el pulso semanal del mercado y avisos de nuevas funciones. Sin spam, solo señal.

    Únete al canal — es gratis