Jobs Companies Deleteme Lifecycle Marketing Manager

Sobre esta vaga de Lifecycle Marketing Manager na Deleteme

Deleteme · Remoto · United States
About DeleteMe: 

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
 
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.
 
DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
 
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary:

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product. 

Job Responsibilities:

  • Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
  • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
  • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
  • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
  • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
  • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
  • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
  • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
  • Report on lifecycle KPIs and build dashboards to track performance over time.
  • Job Requirements:

  • Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
  • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
  • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
  • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
  • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
  • Exceptional communicator and project manager with a bias for action.
  • Passion for online privacy, consumer protection, and making the web safer for everyone.
  • This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
  • What We Offer:

    Benefits and eligibility may vary based on role, location, employment status, and other factors. 

  • Comprehensive health benefits - Medical, Vision, Dental 
  • 401k retirement plan
  • Paid Parental Leave
  • 20 days of Paid Time Off
  • 11 Company-Paid Holidays
  • Birthday Off
  • Work From Home Stipend
  • Cell Phone Reimbursement
  • Fitness Membership Reimbursement
  • Child Care Reimbursement
  • DeleteMe Gold Membership
  • Discounted DM Plans for Friends and Family
  • Pronto para se candidatar à Deleteme?
    Candidatar-se à Deleteme

    Vagas semelhantes

    Flexcompute Inc.
    Product Marketing Manager
    Flexcompute Inc.
    ⚡ Candidate-se cedo Watertown, United States Presencial
    ● Nova 👁 Vista ✓ Candidatada há 8min
    Amperon
    Senior Product Marketing Manager
    Amperon
    ⚡ Candidate-se cedo United States Presencial
    ● Nova 👁 Vista ✓ Candidatada há 3h
    Reddit
    Senior Lead, Marketing Science Partnerships & Insights
    Reddit
    ⚡ Candidate-se cedo New York City, NY Híbrido $167,500–$234,500
    ● Nova 👁 Vista ✓ Candidatada há 4h
    AI
    Senior Content Marketing Manager
    Apollo.io
    ⚡ Candidate-se cedo Remote, United States · local restrito $188,400–$235,400
    ● Nova 👁 Vista ✓ Candidatada há 5h
    ZoomInfo Technologies LLC
    Growth Marketing Manager
    ZoomInfo Technologies LLC
    ⚡ Candidate-se cedo Austin, Texas, United States Presencial $79,100–$124,300
    ● Nova 👁 Vista ✓ Candidatada há 6h
    Point Digital Finance, Inc.
    Senior Manager, Growth Marketing – Paid Search
    Point Digital Finance, Inc.
    ⚡ Candidate-se cedo United States Presencial
    ● Nova 👁 Vista ✓ Candidatada há 7h
    Point Digital Finance, Inc.
    Senior Affiliate Marketing Manager
    Point Digital Finance, Inc.
    ⚡ Candidate-se cedo United States Presencial
    ● Nova 👁 Vista ✓ Candidatada há 7h
    Mercury
    Senior Product Marketing Manager - Cards & Spend Management
    Mercury
    ⚡ Candidate-se cedo San Francisco, CA, New York, N... · local restrito
    ● Nova 👁 Vista ✓ Candidatada há 7h
    Verkada
    Head of Marketing Operations
    Verkada
    ⚡ Candidate-se cedo San Mateo, CA United States Presencial $205,000–$305,000
    ● Nova 👁 Vista ✓ Candidatada há 7h

    Cadastre-se para receber sugestões sob medida com base nas vagas que você abre e nas buscas que você salva.

    Mais vagas na Deleteme

    Ver todas as vagas na Deleteme →

    Candidatar-se agora
    🤖

    Opa — calma aí

    A JobsRadar foi feita para pessoas de verdade passando por um momento difícil na busca por emprego — não para requisições automatizadas. Você está clicando rápido demais e agora está temporariamente bloqueado.

    Volte mais tarde. Se você está mesmo procurando emprego, estamos com você — apenas aja como um ser humano.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Ganhe vantagem na sua busca por emprego.

    Entre no nosso canal do Telegram para o que ajuda você a conseguir a vaga — referências salariais, o pulso semanal do mercado e avisos de novos recursos. Sem spam, só sinal.

    Entre no canal — é grátis