Jobs › Companies › Deleteme › Lifecycle Marketing Manager

Über diese Lifecycle Marketing Manager Stelle bei Deleteme

Deleteme · Remote · United States
About DeleteMe: 

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
 
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.
 
DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
 
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary:

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product. 

Job Responsibilities:

  • Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
  • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
  • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
  • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
  • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
  • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
  • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
  • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
  • Report on lifecycle KPIs and build dashboards to track performance over time.
  • Job Requirements:

  • Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
  • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
  • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
  • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
  • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
  • Exceptional communicator and project manager with a bias for action.
  • Passion for online privacy, consumer protection, and making the web safer for everyone.
  • This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.
  • What We Offer:

    Benefits and eligibility may vary based on role, location, employment status, and other factors. 

  • Comprehensive health benefits - Medical, Vision, Dental 
  • 401k retirement plan
  • Paid Parental Leave
  • 20 days of Paid Time Off
  • 11 Company-Paid Holidays
  • Birthday Off
  • Work From Home Stipend
  • Cell Phone Reimbursement
  • Fitness Membership Reimbursement
  • Child Care Reimbursement
  • DeleteMe Gold Membership
  • Discounted DM Plans for Friends and Family
  • Bereit, sich bei Deleteme zu bewerben?
    Bei Deleteme bewerben

    Ähnliche Jobs

    Root Access
    Head of Media and Marketing
    Root Access
    ⚡ Früh bewerben New York City Vor Ort
    ● Neu 👁 Gesehen ✓ Beworben vor 11 Sek.
    Plaud
    Technical Product Marketing Lead (Software & AI) - San Francisco
    Plaud
    ⚡ Früh bewerben San Francisco, CA Hybrid $150,000–$210,000
    ● Neu 👁 Gesehen ✓ Beworben vor 1 Min.
    Modal
    Field Marketing Manager
    Modal
    ⚡ Früh bewerben San Francisco Vor Ort $150,000–$200,000
    ● Neu 👁 Gesehen ✓ Beworben vor 3 Min.
    Kaizen Labs
    Event & Field Marketing Manager
    Kaizen Labs
    ⚡ Früh bewerben New York, NY Hybrid $100,000–$140,000
    ● Neu 👁 Gesehen ✓ Beworben vor 5 Min.
    Handshake
    Senior Product Marketing Manager, Enterprise AI
    Handshake
    ⚡ Früh bewerben San Francisco, CA Vor Ort $152,000–$190,000
    ● Neu 👁 Gesehen ✓ Beworben vor 6 Min.
    FurtherAI
    Sr Field Marketing Manager
    FurtherAI
    ⚡ Früh bewerben New York Vor Ort $150,000–$180,000
    ● Neu 👁 Gesehen ✓ Beworben vor 7 Min.
    DOSS
    Growth Manager, Performance Marketing
    DOSS
    ⚡ Früh bewerben San Francisco Vor Ort $150,000–$180,000
    ● Neu 👁 Gesehen ✓ Beworben vor 8 Min.
    Aescape
    Commercial Marketing Manager (B2B)
    Aescape
    ⚡ Früh bewerben NYC/Metro Area Hybrid $115,000–$150,000
    ● Neu 👁 Gesehen ✓ Beworben vor 13 Min.
    Tutorintelligence
    Robotics Product Marketing Lead
    Tutorintelligence
    ⚡ Früh bewerben Watertown, MA Vor Ort
    ● Neu 👁 Gesehen ✓ Beworben vor 16 Min.

    Registrieren für Vorschläge, die auf die von Ihnen geöffneten Jobs und gespeicherten Suchen zugeschnitten sind.

    Mehr Jobs bei Deleteme

    Alle Jobs bei Deleteme ansehen →

    Jetzt bewerben
    🤖

    Moment — langsam

    JobsRadar wurde für echte Menschen gebaut, die eine schwere Zeit bei der Jobsuche haben — nicht für automatisierte Anfragen. Sie klicken viel zu schnell und sind jetzt vorübergehend blockiert.

    Kommen Sie später wieder. Wenn Sie wirklich auf Jobsuche sind, stehen wir hinter Ihnen — verhalten Sie sich einfach wie ein Mensch.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Verschaffe dir einen Vorsprung bei der Jobsuche.

    Tritt unserem Telegram-Kanal bei für das, was dir hilft, die Stelle zu bekommen — Gehaltsbenchmarks, den wöchentlichen Marktpuls und neue Feature-Drops. Kein Spam, nur Signal.

    Dem Kanal beitreten — kostenlos