Sobre este puesto de Influencer Marketing Manager (HUB / UGC & Performance) en Anotherco
Anotherco · Híbrido · Ciudad de México
OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Influencer Marketing Manager (HUB / UGC & Performance)
Requirements
- 5+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Growth, or Performance, preferably within digital agencies, influencer marketing agencies, talent agencies, or consumer/beauty brands.
- Proven experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
- Strong experience in budget allocation, monitoring, optimization, and reallocation based on campaign performance and business objectives.
- Deep knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico, particularly within Beauty and Lifestyle.
- Experience developing and implementing UGC programs, including creator sourcing, contracting, usage rights, content production, and amplification.
- Experience with experiential marketing, connecting offline activations with creator content, digital amplification, and campaign measurement.
- Strong understanding of Paid Media and Performance Marketing, particularly Meta Ads and TikTok Ads, including creator content amplification.
- Strong analytical mindset with the ability to connect investment, creators, content, paid media, and business results.
- Experience analyzing campaign performance through metrics such as CPM, CPE, CPV, CTR, CPA, conversions, ROAS, and ROI.
- Advanced English (mandatory).
Activities
- Develop and lead Influencer Marketing and UGC strategies aligned with brand and business objectives.
- Manage and optimize large-scale Influencer Marketing budgets, ensuring efficient allocation across creators, UGC, experiential activations, and Paid Media.
- Monitor campaign performance and dynamically reallocate investment based on results, creator performance, platforms, formats, and business priorities.
- Lead the scouting, selection, negotiation, and management of influencers, creators, celebrities, KOLs, talent managers, and agencies.
- Develop and oversee UGC programs, including creator volume, contracting models, usage rights, production processes, and content delivery.
- Coordinate experiential marketing activations and connect offline experiences with creator content, amplification, and measurement.
- Work closely with Paid Media teams to amplify influencer and creator content through Meta Ads, TikTok Ads, Partnership Ads, Spark Ads, and other paid formats.
- Analyze campaign performance and identify opportunities to increase, maintain, reallocate, or stop investment based on data.
- Maintain direct client communication, including strategic presentations, budget reviews, campaign performance, optimization recommendations, and timelines.
- Lead and coordinate internal teams and external partners to ensure campaign quality, profitability, and results.
Skills
- Influencer & Creator Marketing Strategy
- Performance & Growth Mindset
- Budget Management & Optimization
- Paid Media Knowledge
- Data Analysis & Strategic Thinking
- UGC & Content Strategy
- Experiential Marketing
- Negotiation & Talent Management
- Leadership
- Client Management
- Decision-Making
- Problem-Solving
- Strong Communication Skills
- Advanced English
At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.
Ready to join us?
Apply now and let’s build the future of communication together.
¿Listo para postularte en Anotherco?
Postúlate en Anotherco
