What will you work on?

You will act as the real-time managing editor and public voice for our U.S. marketing initiatives, applying deep knowledge of platform algorithms and culture to independently execute creative strategy, public engagement, and trend response. This role is responsible for post-launch creative strategy and community management, maximizing distribution and relevance for our brands without routine managerial sign-off.

How will you create impact?

• Mine, prioritize, and translate platform, audience, and cultural (PAC) signals to determine brand action on emerging trends and subcultures.
• Own and execute real-time response strategy, independently determining if, when, and how the brand engages with breaking news and cultural moments.
• Monitor and analyze consumer conversations to identify patterns and inform creative optimization.
• Use research and data tools to synthesize consumer insights and translate them into actionable creative direction.
• Analyze in-market creative performance and recommend real-time optimizations to internal and external partners.
• Maintain platform hygiene and brand reputation through tactical sentiment monitoring, content moderation, and issue escalation.

What are your skills and experience?

• An undergraduate degree in Marketing, Communications, Advertising, Digital Media, or a related field.
• Professional experience in social media strategy, creative strategy, or digital marketing within a fast-paced agency or brand environment.
• Expertise in social platform algorithms, trend identification, and social-first creative development (TikTok, Instagram, YouTube).
• Proven ability to partner with video editors and creators to quickly refine social content based on real-time performance data.
• Demonstrated experience making autonomous, high-stakes editorial judgments on brand voice and public-facing communications.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in California is $38.50 to $48.00 Per Hour. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.