What will you work on?
As the public voice and real-time managing editor for our brands, you will own our community engagement strategy across all social platforms. This is a highly autonomous role where you will apply your deep knowledge of platform culture and algorithms to independently make strategic and editorial judgments on copy, public engagement, and trend response without routine managerial sign-off. Your mission is to protect and nurture our brand reputation while translating cultural trends into strategic opportunities.

How will you create impact?

• Act as the primary cultural sensor for the brand, mining platform, audience, and cultural (PAC) signals to determine which trends and conversations warrant action.
• Own the brand’s real-time response strategy, independently determining if, when, and how to engage with breaking news and cultural moments.
• Monitor and interpret consumer conversations, comments, and sentiment to identify strategic patterns and creative opportunities.
• Analyze in-market social creative and provide real-time optimization recommendations to internal and external partners.
• Use social listening and data tools to synthesize consumer insights that inform future creative development and campaign direction.
• Maintain platform hygiene through diligent sentiment monitoring, community moderation, and strategic escalation to protect brand reputation.

What are your skills and experience?

• Deep, native expertise in the algorithms, trend cycles, and content formats of key social platforms (e.g., TikTok, Instagram, YouTube).
• Professional experience in social media strategy, creative strategy, or digital marketing, preferably within a fast-paced agency or consumer brand environment.
• Proven ability to partner with video editors and creators to quickly develop and refine social-first content based on real-time performance.
• A strong editorial eye and the ability to make autonomous, high-stakes judgment calls on brand voice and public response.
• A demonstrated history of identifying emerging cultural trends and translating them into successful, brand-aligned creative concepts

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in California is $80,900 to $107,900 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.