Mindful movement. It’s at the core of why we do what we do at ALO —it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them. That’s why we work to make the ALO culture authentic to a yoga lifestyle —Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Brand Protection Manager plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the region. The role requires close collaboration with domestic and global partners and strong expertise in regional enforcement environments. Based in Shanghai, regular travels are required.
RESPONSIBILITIES
Act as the primary APAC liaison for the Global Brand Protection team, supporting global initiatives and regional projects.
Manage strategic relationships with relevant authorities (Customs, MSA, PSB, etc.), and online marketplaces in the region to facilitate successful risk analysis and enforcement.
Take the lead in monitoring and responding to the unauthorized resale of ALO products on physical and online marketplaces including conducting investigations and initiating relevant civil and criminal actions.
Provide regular enforcement updates and risk insights.
Oversee vendor activity, ensuring data quality and protocol compliance.
Analyze trends and support process improvements.
QUALIFICATIONS
8+ years of full‑time experience in anti‑counterfeiting enforcement and brand protection.
Strong knowledge of intellectual property law, including civil and criminal frameworks, trademark strategy, prosecution, and use requirements.
Proven experience working with law enforcement, customs, investigators, agencies, and law firms.
Familiarity with APAC online platforms and social media ecosystems.
Fluent in English and effective in cross‑cultural, global team environments.
Highly organized, proactive, adaptable, and willing to work flexible hours.
Must be currently based in Shanghai or Hong Kong
#S-DNI
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Brand Protection Manager for EMEA plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across offline markets in the region. The role requires strong expertise in regional enforcement environments and close collaboration with global and regional partners. The position is based in Paris and involves regular travel.
RESPONSIBILITIES
Act as the primary EMEA liaison to the Global Brand Protection team, supporting global initiatives and regional projects.
Lead and coordinate offline enforcement activities, including investigations, test purchases, and civil or criminal actions.
Work closely with investigators, law firms and other enforcement partners to ensure timely, complete, and well‑documented case execution.
Manage strategic relationships with customs, police, and other authorities to support risk assessment and enforcement.
Maintain accurate case‑tracking systems, documenting investigation updates, status changes, and enforcement results.
Prepare case summaries, data logs, and investigation status reports.
Oversee vendor activity, ensuring data quality and protocol compliance.
Analyze trends and support process improvements.
QUALIFICATIONS
5+ years of experience in anti‑counterfeiting enforcement and brand protection.
Strong project coordination and organizational skills, with the ability to manage multiple investigations and vendors across the region.
Demonstrated experience collaborating with law enforcement, customs, investigators, agencies, and law firms.
Clear communication skills with the ability to organize and escalate case information effectively.
Experience using structured tracking and reporting systems.
Strong understanding of intellectual property law, including civil and criminal frameworks and trademark strategy.
Fluent in English and effective in cross‑cultural, global team environments.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Senior Brand Protection Manager, APAC plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the region. The role requires close collaboration with domestic and global partners and strong expertise in regional enforcement environments. Based in Shanghai, regular travels are required.
RESPONSIBILITIES
Act as the primary APAC liaison for the Global Brand Protection team, supporting global initiatives and regional projects.
Manage strategic relationships with relevant authorities (Customs, MSA, PSB, etc.), and online marketplaces in the region to facilitate successful risk analysis and enforcement.
Take the lead in monitoring and responding to the unauthorized resale of ALO products on physical and online marketplaces including conducting investigations and initiating relevant civil and criminal actions.
Provide regular enforcement updates and risk insights.
Oversee vendor activity, ensuring data quality and protocol compliance.
Analyze trends and support process improvements.
QUALIFICATIONS
10+ years of full‑time experience in anti‑counterfeiting enforcement and brand protection.
Strong knowledge of intellectual property law, including civil and criminal frameworks, trademark strategy, prosecution, and use requirements.
Proven experience working with law enforcement, customs, investigators, agencies, and law firms.
Familiarity with APAC online platforms and social media ecosystems.
Fluent in English and effective in cross‑cultural, global team environments.
Highly organized, proactive, adaptable, and willing to work flexible hours.
Must be currently based in Shanghai or Hong Kong
#S-DNI
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
ALO is seeking a Sr. Counsel, Trademark & IP attorney to help protect and grow our global brand portfolio. This role will report directly to the Director of Intellectual Property and will help lead day-to-day legal support for trademark strategy, clearance, prosecution, enforcement, and brand collaborations. The Sr. Counsel will also provide IP-adjacent legal support for contracts, employment, litigation, and general corporate matters where trademark and IP issues arise.
We’re looking for a practical, business-minded attorney who can balance risk and brand goals in a fast-paced, high-growth environment, and who enjoys building scalable processes, training, and playbooks that empower teams to move quickly.
RESPONSIBILITIES
Maintain and grow ALO’s global trademark portfolio, including prosecution, maintenance, and enforcement across key jurisdictions.
Provide clearance counseling for new products, campaigns, and collaborations, and partner with Creative, Marketing, Product, and Digital teams to drive timely, business-forward decisions.
Manage trademark prosecution strategy and oversee filings, office actions, renewals, and global portfolio hygiene, while developing clear intake and prioritization processes.
Help lead enforcement strategy for infringement matters, including demand letters, negotiation, settlement strategy, and escalation decisions, and coordinate with litigation counsel when disputes progress.
Support ALO’s global Brand Protection team with enforcement efforts related to anticounterfeiting, infringing product listings, domain disputes, and enforcement across online marketplaces, websites, and social media platforms.
Advise on trademark and IP issues embedded in commercial agreements, including influencer/talent, sponsorships, collaborations, licensing, co-branding, and vendor contracts.
Support product and creative teams with trademark and IP guidance for packaging, labeling, content, and asset usage, including appropriate notices and brand standards.
Manage outside counsel budgets and performance, select and supervise vendors, and drive cost-effective outcomes.
Track and report portfolio/enforcement metrics, and provide clear executive updates on risk, strategy, and outcomes.
QUALIFICATIONS
7+ years of relevant trademark experience (mix of law firm and/or in-house strongly preferred), including meaningful work in Trademark clearance, prosecution, and portfolio management (U.S. and international), and Trademark enforcement, including TTAB opposition and cancellation proceedings, and enforcement and dispute strategy.
Demonstrated ability to deliver practical, business-oriented counsel in a fast-moving environment; strong judgment and comfort balancing risk and brand priorities.
Excellent written and verbal communication skills; strong project management and stakeholder management across functions.
J.D. from a top law school and active bar membership in at least one U.S. jurisdiction (CA preferred)
Experience supporting trademark and IP issues in fashion, apparel and luxury goods industries preferred.
Track record of building scalable processes (intake systems, playbooks, trainings) that improve speed and consistency.
The base salary range for this position is $235,000-$285,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Online Brand Protection Manager plays a critical role in safeguarding the brand’s digital presence by identifying and removing counterfeit products and other illicit content across e-commerce platforms and websites. This role requires strong expertise in online brand protection, a solid understanding of platform ecosystems, and the ability to collaborate effectively with internal stakeholders and external partners.
RESPONSIBILITIES
Lead and manage online brand protection initiatives in collaboration with external vendors.
Oversee vendor performance, including defining KPIs, monitoring outcomes, and optimizing cost efficiency.
Build and maintain strong relationships with key online platforms to support risk assessment and enforcement actions.
Deliver regular reporting, insights, and risk analysis to stakeholders.
Analyze trends and identify opportunities to improve processes and enforcement strategies.
QUALIFICATIONS & EXPERIENCE
3+ years of experience in Online Brand Protection (OBP).
Strong understanding of intellectual property (IP) laws and enforcement practices.
Proven experience working with e-commerce platforms and specialized OBP vendors.
Familiarity with APAC online platforms and social media ecosystems is a plus.
Fluent in English with the ability to work effectively in cross-cultural, global environments.
Highly organized, proactive, and adaptable, with a willingness to work flexible hours when needed.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Overview
We are seeking a strategic and dynamic HR Manager to support Alo’s operations across Hong Kong, Macau, and Taiwan. This role will act as the regional HR lead responsible for ensuring HR programs, compliance, and employee experience are aligned with both local market requirements and Alo’s global People strategy.
This position will partner closely with regional business leaders to support retail expansion while building a strong people infrastructure that reflects Alo’s culture and high-performance standards.
Key Responsibilities
Regional HR Leadership
Serve as the primary HR partner for Hong Kong, Macau, and Taiwan operations.
Implement scalable HR policies, systems, and practices aligned with Alo’s global standards.
Support workforce planning and organizational growth as Alo expands its presence in the region.
Employee Experience & Culture
Partner with store leadership and regional management to strengthen team engagement and performance.
Promote Alo’s culture through leadership coaching, team development, and employee initiatives.
Provide guidance on employee relations issues and workplace concerns.
Legal Compliance & Risk Management
Ensure compliance with Hong Kong, Macau, and Taiwan employment regulations and labor standards.
Maintain local HR policies, contracts, and employee documentation.
Work with Legal and Global People teams to manage employment risk and maintain best practices.
People Operations & Payroll
Manage the employee lifecycle including hiring, onboarding, development, and offboarding.
Coordinate payroll administration with local vendors and finance partners.
Maintain HRIS data integrity and support workforce reporting and compliance.
Cross-Regional Collaboration
Collaborate with Global People, Retail, Finance, and Operations teams to ensure alignment between regional operations and global HR initiatives.
Provide regional insights to support benefits strategy, talent planning, and market expansion.
Support future retail and studio growth across the HMT region.
Qualifications & Experience
6–10+ years of HR experience.
Strong understanding of Hong Kong, Macau, and/or Taiwan employment regulations.
