About Us

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in the region and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA and Amazon, as well as small and medium businesses.

Tamara is Saudi Arabia’s first fintech unicorn and is backed by Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF), SNB Capital, Checkout.com, amongst others. The company operates from its headquarters in Riyadh, with additional regional and global support offices.

About Your Role:

As a Communications Specialist, you’ll support the planning and execution of campaigns, content, and communication initiatives across Tamara’s products and audiences. You will work closely with different teams to bring business priorities to life through clear messaging, strong storytelling, and high-quality execution.

This role requires you to be equal parts storyteller, project manager, and creative thinker.

One minute you will be building campaign plans, timelines, and coordinating stakeholders. The next, you will be shaping narratives, reviewing creative, writing messaging, and thinking about what will actually make a customer stop, care, and remember.

You should be able to think about campaigns as full 360 ecosystems with many moving parts, while also having strong creative instincts and a clear point of view on what good looks like.

You do not need to be a designer, but you should know how to judge whether an idea, message, visual, or campaign feels strong, relevant, and high quality.

Most importantly, we are looking for someone who takes ownership, has high standards, communicates clearly, and enjoys leading projects end-to-end.

Key Responsibilities:

Campaign Strategy & Delivery

• Own end-to-end campaign delivery across the UAE market, from brief to launch to reporting.
• Translate business objectives into clear communication strategies, customer narratives, and actionable campaign plans.
• Build 360 campaign plans across multiple channels.
• Partner with the relevant teams across CRM, in-app, events, PR, and other channels to ensure messaging is aligned and consistent across all customer touchpoints.
• Ensure campaign narratives, tone of voice, and key messages are carried consistently across all channels.
• Lead multiple campaigns and priorities simultaneously while maintaining strong attention to detail and timelines.
• Reverse engineer campaign execution by identifying dependencies, stakeholders, blockers, and required outputs from the start.

Storytelling & Creative Direction

• Craft compelling narratives and messaging that connect business priorities with customer needs.
• Ensure all campaigns are grounded in customer insight, market context, and local relevance.
• Partner with internal teams to simplify complex topics into engaging, easy-to-understand communication.
• Review and guide creative outputs to ensure they meet Tamara’s quality standards.
• Maintain a high bar for quality across copy, creative, messaging, and execution.

Stakeholder & Cross-Functional Management

• Build strong relationships across teams and act as the connective tissue between different functions.
• Drive alignment across stakeholders with clear communication, follow-ups, and strong project management.
• Manage agencies, freelancers, and vendors to ensure deliverables are on time and up to Tamara standards.

Your expertise:

Skills & Experience:

• 2+ years of experience in communications, campaigns, marketing, PR, or project management roles.
• Bachelor’s degree in Marketing, Communications, Business, Journalism, Media, or a related field.
• Fluent in reading, writing, and conversing in English.
• Strong project management skills and ability to take ownership of deliverables to achieve desired outcomes.
• Experience managing campaigns, content, social media, or brand communication initiatives.
• Strong understanding of the UAE market, customer behavior, cultural nuances, and what resonates locally.

Skills:

• Excellent written and verbal communication skills in English.
• Strong storytelling and messaging abilities with a sharp eye for quality.
• Strong organizational skills with the ability to prioritize, multi-task, and work independently.
• Good analytical and problem-solving abilities with a focus on data-driven decision-making.
• Ability to influence and collaborate with different stakeholders across teams.

Attributes:

• Self-starter with a bias for action, thriving in fast-paced and ambiguous environments.
• Highly organized, detail-oriented, and able to keep multiple work streams moving at once.
• Strong communicator who can build relationships and drive alignment across teams.
• Resilient and adaptable, with a can-do attitude toward challenges and opportunities.
• Goal-oriented, with high standards for quality and execution.
• Comfortable with ambiguity and able to build clarity where it does not exist

Who We Are

What you'll do

1. External comms & PR
   • Develop and implement external communications plans for key product and business
     announcements across Careem’s verticals (Careem Pay, Careem Food, Careem Quik, Careem
     DineOut, Careem Bike, Tenants, Donations, and more).
   • Draft bilingual press releases, media statements, and executive briefings that reflect Careem’s
     tone and strategic objectives.
   • Maintain and strengthen relationships with tier-one media across print, digital, and broadcast
     channels to secure consistent, high-quality coverage.
   • Build and nurture strong relationships with journalists and editors covering fintech, AI, business,
     and lifestyle across both English and Arabic titles in the UAE.
   • Identify and leverage emerging digital media channels and new content formats to stay ahead of
     the rapidly evolving media landscape.
   • Proactively pitch stories, interviews, and features that reinforce Careem as the region’s leading
     tech platform
   • Provide strategic counsel on crisis communication in coordination with the leadership team and
     relevant stakeholders.
   • Collaborate cross-functionally with Social Media, Marketing, Product, and Government Relations
     teams to ensure message consistency across channels.
   • Collaborate with senior leaders and external partners to develop case studies, op-eds, articles,
     and whitepapers.
2. Events & executive profiling
   • Identify and coordinate executive speaking opportunities at leading, impactful industry events,
     preparing talking points and media briefing documents.
   • Evaluate the quality and relevance of external events and advise on Careem’s participation
     strategy to ensure alignment with business objectives.
   • Prepare senior leadership for speaking engagements through tailored briefing documents and
     prep sessions
   • Ensure all spokespeople are media-trained, confident, and aligned with Careem’s narrative and
     messaging.
   • Attend events in person to support on-the-ground communications, manage media interactions,
     and post-event feedback.
   • Identify high-impact, relevant awards for Careem’s senior leadership and internal teams across
     functions, and manage the full nomination process.
3. Agency management
   • Manage Careem’s PR agency, providing strategic direction, evaluating performance, and ensuring
     proactive delivery of results.
   • Conduct regular performance reviews and ensure the agency delivers creative, insight-led
     communications that drive measurable outcomes and a clear ROI.
4. Content strategy
   • Produce and edit high-quality content in both English and Arabic for media, blogs, and external
     platforms.
   • Maintain brand consistency across all communications, ensuring adherence to Careem’s external
     comms guidelines.
   • Review and approve all communications and campaigns related to Careem Ads partnerships,
     ensuring compliance with brand safety, regional sensitivities, and reputational standards.
   • Build and maintain documentation, templates, and trackers to streamline communications
     processes and ensure best practices are followed.

What you'll need

• Fluent in Arabic and English, written and spoken
• Strong written and verbal communication skills
• 7+ years of experience in corporate communications or public relations (agency background
  preferred)
• Thrives in a fast-paced environment, highly adaptable
• Strong UAE media relations
• Deep understanding of the UAE media landscape and emerging digital storytelling platforms
• Can easily collaborate with senior leadership and cross-functionally
• Experience managing external agencies
• Experience with crisis & reputation management
• Proficient in using ChatGPT and Google Gemini to enhance content development across comms
  workflows.
• Skilled at building AI-assisted processes that significantly increase output quality, volume, and
  turnaround time, improving team productivity

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Team

The Public Policy & Government Affairs team at Careem is at the forefront of shaping the regulatory landscape for the digital economy in the Middle East. We act as the bridge between Careem’s innovative technologies and the governmental ecosystems in which we operate. Our team is dedicated to fostering collaborative relationships with regulators, policy-makers, and other concerned stakeholders to ensure that Careem’s platform services can grow sustainably while delivering maximum value to our customers, and while leaving a positive impact on the community

About the Role

As the Senior Manager, Public Policy & Government Affairs, you will be a leader within Careem Technologies, overseeing the public policy strategy for high-growth verticals including Pay, Food, and Quik, etc. Based in Dubai, you will navigate complex regulatory frameworks across multiple jurisdictions, ensuring that this multi-service platform continues to lead and to expand.

You are a strategic thinker who is plugged into industry trends and public sentiment. You will be responsible for translating business objectives into actionable policy positions and serving as a trusted advisor to both internal leadership and external government stakeholders.

What you'll do

• Strategy & Execution: Plan and execute comprehensive government relations, policy strategies, and corporate affairs campaigns across Careem Technologies' verticals (Pay, Food, Quik, etc.).
• Stakeholder Engagement: Engage at senior levels with a diverse set of government and non-government stakeholders to advocate for and implement win-win regulatory outcomes.
• Lead Interlocutor: Act as a primary interface for government interactions and represent the company with sector regulators, technology/investment entities, and key ministries.
• Risk & Prioritization: Prioritize public policy objectives, risks, and opportunities across Careem’s markets and ensure the allocation of appropriate resources in line with these priorities.
• Strategic Partnerships: Identify and execute strategic partnerships (government and non-government) that deliver long-term value to Careem’s technology ecosystem.
• Internal Advocacy: Drive internal communications and the creation of case studies or white papers to demonstrate the scope and impact of the function within the company.
• Trend Monitoring: Maintain an up-to-date mastery of industry trends and public knowledge to proactively manage the brand's regulatory reputation.

What you'll need

• Experience & Background: 8–10 years of progressive experience in the Middle East (predominantly UAE and Saudi Arabia) within a private company (policy/regulatory capacity), top-tier law firm, management consultancy, or a multilateral development organization.
• Language Mastery: Professional fluency in both Arabic and English is essential for this role.
• Analytical Ability: A high degree of rigor in developing quantitative and economic justifications to support Careem’s policy positions.
• Advocacy Skills: Outstanding ability to build and communicate complex positions in a concise and compelling way to high-level officials.
• Stakeholder Management: Proven experience interacting with government stakeholders and managing public policy teams across multiple geographies.
• Cultural Alignment: A commitment to Careem’s mission and alignment with its core values.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

More about the role:

This Account Manager role is pivotal for driving internal and external Sustainability communications. The successful candidate will be a skilled in developing content, utilizing strong interpersonal and organizational abilities to effectively collaborate with diverse stakeholders. This position involves comprehensive communication planning, strategic PR development, and meticulous project management to ensure successful campaign execution and strong client relationships.

What you'll do:

• Draft, review, and edit diverse communication materials, including press releases, newsletters, and social media content.
• Develop key messages and ensure all content aligns with brand guidelines and strategic objectives.
• Contribute to the strategic planning and execution of multi-channel communication campaigns.
• Develop comprehensive PR strategies and plans, identifying target audiences and communication channels.
• Coordinate and manage multiple communication projects, campaigns, and events from inception to completion.
• Analyze data (e.g., survey results, campaign metrics) to derive actionable insights and inform decision-making.
• Serve as the main point of contact, building strong client relationships and providing strategic PR counsel.
• Proactively engage with and manage relationships across internal teams, external partners, agencies, and vendors

Experience that contributes to success:

• Proven experience in content creation, drafting, reviewing, and editing a wide range of communication materials.
• Demonstrated ability to develop key messages and ensure brand and strategic alignment.
• A track record of managing multiple communication projects and campaigns with a focus on accuracy and timely delivery.
• Strong analytical skills, capable of interpreting data to inform strategic decisions.
• Exceptional interpersonal and communication skills to build and maintain strong client and stakeholder relationships.
• Ability to provide strategic PR counsel and effectively manage client needs and challenges.
• Experience fostering positive relationships with all stakeholders, facilitating approvals, and promoting collaboration.
• Professional and calm approach to managing conflicts and difficult client issues.

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