About the role

The Sales Executive at Enavate will be instrumental in driving new account growth within a given vertical (e.g., Professional Services, Manufacturing + Distribution). This leader will drive outbound demand generation and lead the sales process including relationship management, solutioning, negotiations, and contracting for prospective clients seeking to improve their Microsoft ecosystem (e.g., Microsoft Dynamics, Business Central, and Azure). 

Reports to: Sales Leader
Travel: Up to 50%
Location: This role is available in multiple locations. Depending on your location, different work environments are supported: Hybrid (3 days in office) in Tampa, FL and Fargo, ND, or Remote across the rest of the U.S.

Key Responsibilities:

• Account Acquisition: Craft and implement an annual sales strategy to win net new logos within designated market vertical among mid-market prospects
• Sales Attainment: Lead the sales process from discovery to close to achieve overall sales targets
• Strategic Solution Design: Partner with Delivery and / or Sales Engineering teams to optimize solution for client needs 
• Active Prospecting: Engage in multi-channel outreach to spread awareness and excitement about Enavate’s solutions to new prospects and stakeholders

Additional Responsibilities:

• Market Awareness: Stay informed on industry trends and evolving client needs within given vertical to improve solutioning efforts, targeting, and overall sales approach
• Inform Solutioning & Go To Market Strategy: Capture key success factors, best practices, and challenges and relay back to Marketing, Product, and Delivery functions to improve Enavate’s overall approach
• Presence and Communication: Deliver powerful, credible presentations to internal and external stakeholders, including executive-level attendees
• Project Management: Leverage and improve upon best practices in developing proposals, navigating client’s buying process, and coordinating internal resources & stakeholders across an often lengthy and iterative sales process

Here's What It Takes to Be Successful in This Role:

• Experience: Demonstrated success in new account acquisition, with a focus on SaaS or partner sales. Experience selling large ($100K+ ACV) opportunities to mid-market businesses ($25M - $500M in total revenue) is preferred
• Industry Knowledge: Deep understanding of ERP and CRM solutions, preferably within the Professional Services or Manufacturing + Distribution verticals, with a solid grasp of the Microsoft ecosystem
• Strategic Thinker: Ability to develop and execute strategic plans that drive results, with a focus on new account acquisition and revenue growth
• Action Orientation: Demonstrated persistence in engaging prospects and resolving challenges throughout the sales process 
• Creativity: Identification and implementation of novel and compelling ways to become and remain relevant to prospects, driving overall awareness and interest in Enavate
• Communication Skills: Excellent interpersonal and communication skills, capable of building relationships with clients and stakeholders at all levels

Important: All North American new hires are onboarded in person at our Tampa office. Onboarding typically lasts 3 to 5 days, depending on the role, and provides a dedicated opportunity to connect with your leader, teammates, and our company culture.

About the Role

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment.  You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created. 

We are looking for candidates to work out of our New York City, Philadelphia, or Tampa offices when they are not traveling.

What You’ll Do

• Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets

What You Bring

• 5-8 years of B2B marketing experience
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

About the opportunity

Candidates must be located in the eastern time zone

Contentful strives to build a secure and safe service and commits considerable effort and resources to security. Our Security team supports organization-wide information security management programs and collaborates closely with internal teams. We believe that Security must be anchored by DevOps principles with strong repeatable processes.

We are looking for a committed and driven manager who is passionate about solving complex security problems in innovative and scalable ways. As a Manager of Security Engineering, you will own security engineering across Contentful’s corporate systems, including the tooling and platforms that support the internal security team. While this role does not own security for the customer facing product, you will partner closely with product security teams within the security organization on shared responsibilities.

You will balance people leadership with hands-on technical execution, including designing, building, and operating security controls and tooling at scale, with a particular focus on areas such as identity and access management, data security, and SaaS platforms. You will provide strategic guidance and lead initiatives while remaining directly involved in implementation. You may work independently at times, but will more often collaborate closely with security, IT, and cross-functional partners to align strategies, execute shared initiatives, and ensure comprehensive risk mitigation while minimizing impact on end users across the organization.

What to expect?

• Develop a team, providing coaching, mentorship, goal setting, and performance feedback.
• Define roles and make hiring decisions to grow the team in line with department needs.
• Remain hands on, balancing technical leadership with direct implementation work.
• Own execution and prioritization across projects and operations, using agile delivery practices.
• Scale and mature effectiveness and efficiency by improving processes and tooling.
• Champion continuous improvement across all aspects of the security program.
• Continuously improve effectiveness and efficiency by evolving processes and tooling.
• Communicate risks and technical concepts with clarity to leadership and stakeholders.
• Collaborate with security leadership to execute business aligned, risk reduction roadmaps.
• Shape work scope, sequencing, and success criteria inline with department and company needs.
• Drive security processes, standards, and best practices across information technology assets.
• Partner with stakeholders to evolve security awareness and specialized training across all functions.
• Mature capabilities across endpoint, SaaS, and cloud configuration.
• Own strategy evolution of corporate capabilities, including configuration, IAM, and data security.
• Enhance tooling, automation, and integrations to improve visibility and reduce manual effort.
• Support and guide security incident response efforts as a technical leader.
• Support cross functional vulnerability management while advancing the program capabilities.
• Define and maintain metrics to measure impact, optimize execution, and guide investment.
• Partner with cross-functional teams for security enhancement and drive risk reduction.
• Accelerate adoption of AI, balancing practicality enablement, and risk management.
• Stay current on threats, vulnerabilities, and tactics, translating insights into actionable strategies.

What you need to be successful?

• 8+ years of progressive engineering and security experience.
• 3+ years managing people and security engineering teams.
• Comfort operating in ambiguity, balancing strategic thinking, security, and practicality.
• Expertise with AWS, GCP, and Azure.
• Strong hands-on experience designing, implementing, and operating security controls at scale.
• Demonstrated experience securing endpoint, SaaS, and cloud environments.
• Experience working within identity and access management and data security programs.
• Software development experience in modern programming language (Python, Go, etc)
• Hands-on experience using Terraform and infrastructure-as-code.
• Experience applying modern practices to improve efficiency and scalability or security programs.
• Passion for solving complex security problems in innovative and scalable ways.
• Experience using metrics to measure impact, optimize execution, and guide investment decisions.
• Strong communication skills with the ability to explain technical topics to non technical audiences.
• Ability to support occasional off-hours incident response efforts.
• Familiarity with attacker techniques in cloud-native and traditional environments.
• Hands-on experience owning security technologies (e.g., EDR, AntiVirus, etc.)
• Proven ability to lead cross-functional initiatives and influence outcomes without direct authority.
• Experience owning end to end security programs, proactively driving incremental improvement.
• Strong systems thinking, with the ability to design security solutions that scale through efficiency.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. In addition, this position is not eligible for visa sponsorship. Applicants must be authorized to work without the need for visa sponsorship by the start date of employment.

This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.

#LI-Remote

About the Opportunity

Candidates must be located in the eastern time zone

Contentful strives to build a secure and safe service and commits considerable effort and resources to security. Our Security team supports corporate-wide information security management programs and collaborates closely with internal teams. We believe that Security must be anchored by DevOps principles with strong repeatable processes.

We are looking for a committed and driven Security Engineer with experience working in cloud-native product infrastructure and corporate environments. In this role, you will manage daily alerts and operations while leading broader collaborative initiatives, such as architecture design, threat modeling, and vulnerability identification, to drive meaningful security improvements. Candidates should be skilled in cloud-native technologies, with demonstrable proficiency in infrastructure-as-code and application development.

This hands-on role offers an opportunity to grow your expertise in cloud technologies and security tooling while making a meaningful impact by embedding security practices and supporting secure third-party integrations in a fast-paced software-as-a-service environment.

What to Expect

• Lead initiatives and partner with teams to embed practical security safeguards and champion a security-first mindset across the business.
• Lead security assessments and remediation for cloud-native applications, infrastructure, and vendor integrations to proactively identify and address risk.
• Support vulnerability management by identifying, tracking, and partnering with teams to drive remediation of security issues across product and corporate environments.
• Develop and maintain security solutions through custom development and effective tool management to enhance efficiency and operational effectiveness.
• Leverage industry standards to develop hardening requirements and monitoring mechanisms that enforce and strengthen the security of systems and environments.
• Advance the development, customization, and maintenance of hardening standards and monitoring mechanisms for systems and environments.
• Drive security and monitoring enhancements to containerized workloads and orchestration platforms.
• Participate actively in incident investigations through independent analysis, contributing to findings, root cause analysis, and remediation efforts.
• Collaborate in defining and monitoring evolving security compliance and regulatory requirements.
• Research and evaluate emerging threats, vulnerabilities, and security technologies to keep defenses up to date.

What You Need to Be Successful

• 4+ years of security engineering, DevSecOps, or equivalent experience.
• Hands-on expertise with AWS architecture, services, and security features.
• Proficiency in Python to build and maintain security tools.
• Familiarity with Kubernetes and container security, including configuration and runtime protection.
• Exposure to JavaScript and Go with the ability to perform security code reviews.
• Experience using Terraform to build, deploy, and maintain infrastructure as code.
• Strong foundational networking knowledge covering cloud networking concepts, the OSI model, TCP/IP, and routing fundamentals.
• Demonstrable ability to embed security considerations throughout the software development lifecycle.
• Hands-on involvement supporting vulnerability management and incident response functions.
• Familiarity with authentication and authorization protocols and mechanisms (OAuth, SAML, JWT, IAM)
• Experience identifying and mitigating OWASP Top 10 vulnerabilities in web applications and APIs.
• Clear and effective communication skills.
• Ability to articulate security risks and tradeoffs to both technical and semi-technical audiences.
• A proactive, growth-oriented mindset focused on continuous learning, innovation, and raising security standards.
• Passionate about designing and performing hands-on implementation work.
• Ability to work in a fast-paced environment, often juggling multiple projects.

This role will need to be conducted in a state in which we are currently registered to do business. In addition, this position is not eligible for visa sponsorship. Applicants must be authorized to work without the need for visa sponsorship by the start date of employment.

About the Role

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment.  You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created. 

We are looking for candidates to work out of our New York City or Philadelphia offices when they are not traveling.

What You’ll Do

• Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets

What You Bring

• 5-8 years of B2B marketing experience
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

About the Role

We’re looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events—ranging from major industry tradeshows to regional conferences and sponsorship activations—and ensure Verkada shows up with a consistent, compelling, and results-driven presence.

As a core member of the Marketing organization, you’ll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence.

Our preference is for this role to be based out of our San Mateo, CA headquarters. We are also open to candidates located in any of our U.S. offices, including Phoenix, Salt Lake City, Austin, New York, Tampa, or Philadelphia.

What You'll Do

Tradeshow Strategy & Planning

• Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
• Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
• Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.

Event Execution & Logistics

• Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
• Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
• Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
• Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.

Pre-, During-, and Post-Show Programs

• Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
• Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
• Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.

Measurement & Reporting

• Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI.
• Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights.

What You Bring

• 7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS.
• Proven success managing multiple concurrent events and competing deadlines.
• Strong project management skills with experience owning budgets, timelines, and cross-functional coordination.
• Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues.
• Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms.
• Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation.
• Comfortable traveling up to 40% (incl. occasional weekends/extended stays).
• Bachelor’s degree or equivalent experience.

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend 
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

About the Role

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment.  You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created. 

We are looking for candidates to work out of our New York City or Philadelphia offices when they are not traveling.

What You’ll Do

• Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets

What You Bring

• 5-8 years of B2B marketing experience
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Job Summary of the Director, Market Development

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen’s mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen’s brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.

Requirements of the Director, Market Development

• Bachelor’s degree required; Advanced educational degree desirable.
• Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
• Conceptual and applied understanding of strategy, and the strategic planning process.
• Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm‑shifting technologies.
• Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
• Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
• Experienced people leader with a strong record of talent development and employee engagement.
• Ability to make decisions with imperfect data and establish performance measures to enable course correction.
• Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
• Ability to manage multiple priorities in a fast‑paced environment, on time and within budget.
• Willingness to travel domestically up to 35%, with some international travel expected.

Responsibilities of the Director, Market Development

The specific duties of the Director, Market Development include but are not limited to:

Market Strategy & Direction

• Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
• Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
• Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen’s nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
• Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
• Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
• Translate evolving and unmet customer needs into portfolio requirements.

 Marketing Program Execution & Commercial Enablement

• Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.
• Define and enable compelling, market specific value propositions by partnering with sales leadership to build effective selling models, processes, and training that equip the field to confidently and consistently communicate clinical, economic, and quality‑of‑life value through practical, execution ready tools.
• Apply process‑driven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.

 Insights & Analytics Leadership

• Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change.
• Leverage analytical capabilities to extract insights from market data, VOC, and performance metrics.
• Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction.
• Share insights across marketing, sales, medical affairs, HEOR, and R&D to influence enterprise decision making

KOL, Society & Advocacy Ecosystem Leadership

• Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets, building and sustaining senior‑level relationships with influential clinical leaders, academic centers, and society leadership.
• Partner closely with Medical Affairs to advance advisory boards, peer‑to‑peer programs, congress engagement, and scientific collaboration, ensuring KOL insights directly inform marketing strategy, evidence generation, and long‑term portfolio planning.

 Leadership & Collaboration

• Lead, mentor, and develop high performing market development leaders and teams.
• Build organizational capabilities in strategic marketing, analytics, customer insight, and execution excellence.
• Foster a collaborative, cross functional leadership culture aligned with Axogen values and mission.

Location

111 West Oak Ave., Tampa, FL  33602

#LI-AC1

Benefits/Compensation

Senior Digital Marketing Manager

Reports to VP, Growth Marketing

Hybrid Tampa, FL  or Remote

While proximity to Tampa is preferred to support a hybrid schedule in our Tampa Center of Excellence, we’re open to remote candidates who can support the Eastern Time Zone.

The Senior Digital Marketing Manager, is responsible for the strategy and execution for the digital marketing channels at Deepwatch. This includes developing and optimizing digital programs that are geared towards increasing the overall lead flow and quality for the company. The ideal candidate is a data-driven marketer with a passion for developing and executing results-oriented campaigns while ensuring continuous optimization and growth within their team. 

In this role, you’ll get to:

• Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
• Own campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
• Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
• Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
• Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
• Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
• Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
• Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
• Embody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a team.

To be successful in this role, you’ll need to:

• Bring 7+ years of experience building and executing digital marketing programs in a B2B enterprise environment.
• Have hands-on experience managing website content and working knowledge of HTML.
• Demonstrate strong communication skills, sound judgment, and consistent attention to detail.
• Bring direct experience with paid digital channels, particularly Google Ads and LinkedIn Campaign Manager.
• Be fluent in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over time.
• Have experience working across the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and campaign execution tools such as: HubSpot, LinkedIn Campaign Manager, 6sense, ZoomInfo, Google Ads (Search, Display, and Video)Google Analytics, WordPress, Google Tag Manager

Statutory Pay Disclosure:

ITAR Compliance

This position will have access to customer data and as such is subject to International Traffic in Arms Regulations (ITAR). Upon application, candidates will be asked to confirm that they are a U.S. Person as defined by the following:

• A citizen of the U.S.;
• A lawful permanent resident of the United States; 
• A person admitted to the United States as a refugee; or
• A person that has been granted asylum by the United States government.

The intent of this requirement is not to verify employment eligibility overall, but to ensure compliance with import/export regulations. If you do not meet these requirements, we encourage you to apply for other open roles at Deepwatch. This information will be verified upon offer of employment.

Your Role as a Sales Enablement Manager: 

The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates.

This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine.

A Day in the Life of an Sales Enablement Manager: 

Enablement Strategy & Program Ownership

• Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
• Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
• Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
• Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs

Content Development & Management

• Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards
• Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
• Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
• Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
• Own the sales content management system and governance, tagging, analytics, and adoption

Onboarding & Ramp Programs

• Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
• Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
• Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks

Sales Process & Methodology

• Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
• Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
• Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
• Leverage win/loss analysis to identify coaching opportunities and inform content priorities

Competitive Intelligence & Readiness

• Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors
• Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
• Train reps on how to navigate competitive objections and position Appspace's differentiation confidently

Product Launch & Campaign Readiness

• Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
• Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency
• Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches

Cross-Functional Collaboration

• Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs
• Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets
• Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness

What You’ll Need: 

• 5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS
• Demonstrated experience building or scaling a sales enablement function, not just executing within one
• Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide
• Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)
• Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)
• Data-driven mindset — you track what you build and use results to iterate
• Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps
• Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions

Nice to Have:

• Experience in the employee communications, digital workplace, or workplace technology space
• Familiarity with Salesforce, Gong, Groove, or similar sales tech stack tools
• Prior experience as a quota-carrying AE or SDR
• Experience enabling both direct and channel/partner sales motions

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment 

Your Role as a Marketing Project Manager: 

Appspace is seeking a Marketing Project Manager to serve as the operational lead for cross-functional marketing campaigns.

This role is a neutral function that exists to 

• Drive execution
• Manage priorities
• Run the system

This role owns the orchestration, sequencing, and delivery discipline of Tier 1 and Tier 2 marketing initiatives across Product Marketing, Content, Creative, Demand Generation, RevOps, PR, and Events. This is not a narrow traffic management role. It is a campaign-level execution role focused on ensuring marketing initiatives move from strategy to market with clarity, accountability, and speed. As marketing complexity grows, unified planning and execution governance become critical growth levers. This role ensures Appspace operates as a coordinated campaign engine.

Why this role exists:

Marketing execution spans multiple senior leaders and functions. Without centralized orchestration:

• Campaign timelines drift
• Dependencies are missed
• Priorities compete
• Deadlines become reactive
• Escalations occur late

This role introduces structure, visibility, and alignment across the full campaign lifecycle.

A Day in the Life of a Marketing Project Manager: 

Unified campaign calendar

• Own and maintain a single, visible marketing campaign calendar.
• Partner with senior marketing leaders to ensure clarity on what is launching, when, and why.
• Align campaign timing to revenue priorities and business objectives.
• Surface conflicts and capacity collisions early.

Campaign workbacks & dependency mapping

• Build and manage master workbacks for Tier 1 and Tier 2 campaigns.
• Identify cross-functional dependencies across Product Marketing, Content, Creative, Demand, Paid, PR, and Events.
• Ensure upstream inputs are confirmed before downstream deadlines are set.
• Maintain structured milestone tracking from kickoff through launch.
• Campaign Tiering & Prioritization Support

Support CGO and marketing leadership in applying a campaign tiering framework.

• Ensure Tier 1 initiatives receive appropriate planning rigor.
• Prevent lower-tier work from displacing high-priority initiatives without alignment.
• Launch Readiness & Risk Management

Conduct structured launch readiness reviews.

• Proactively identify at-risk initiatives and escalate with solution options.
• Serve as a neutral facilitator when timing, scope, or ownership conflicts arise.
• Reduce last-minute escalations through early risk visibility.

Cross-functional execution alignment

• Ensure alignment between messaging, creative, content, demand, and sales enablement timelines.
• Clarify roles and responsibilities (RACI) for each major campaign.
• Bring consistency to campaign kickoff, milestone reviews, and delivery reporting.

Executive visibility

• Provide the CGO with weekly visibility into campaign health.
• Maintain dashboards tracking delivery confidence and milestone adherence.
• Surface recurring bottlenecks and recommend process improvements.
• Coordinate the delivery of post-campaign results and recommendations. 

What You’ll Need: 

• 7+ years of experience in marketing project management, program management, or GTM orchestration in B2B SaaS.
• Proven experience managing complex, multi-channel campaigns.
• Strong understanding of marketing lifecycle dependencies.
• Experience working across multiple senior stakeholders.
• Ability to push back on unrealistic timelines while maintaining trust.
• Calm, structured, and politically savvy operator.
• Exceptional written and verbal communication skills.

Nice to Have:

• Experience in high-growth environments.
• Familiarity with revenue marketing models.
• Experience implementing campaign governance frameworks.
• Exposure to creative operations or brand systems environments.

How we’ll measure success: 

At 30 Days:

• Unified campaign calendar established.
• Active Tier 1 initiatives mapped with master workbacks.
• Revised campaign kick-off briefing template and campaign tier framework.

At 60 Days:

• Structured launch readiness reviews in place.
• Clear visibility into campaign risks and dependencies.

At 90 Days:

• Improved on-time delivery for Tier 1 initiatives.
• Reduction in last-minute escalations.
• Increased clarity across marketing teams regarding priorities and sequencing.

Ongoing success metrics:

• Tier 1 campaign on-time launch rate
• Reduction in launch-date scope changes
• Improved planning lead time
• Increased cross-functional alignment
• Stakeholder confidence in marketing execution

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment 

Overview: The Business Development Manager applies healthcare industry knowledge, advanced sales acumen, and disciplined territory management to drive growth within an assigned geographic region or book of business. This role independently manages the full sales lifecycle from prospecting through close while maintaining rigorous pipeline management and consistent use of sales operations processes. The Business Development Manager builds influence with both customer stakeholders and internal partners through exceptional communication, consultative selling, and data‑driven insights.

Duties and Responsibilities:

• Drive demand and increase awareness of Inovalon’s products by engaging prospects and nurturing existing relationships through effective communication across multiple channels, including in‑person meetings, virtual interactions, and phone outreach.
• Maintain disciplined and reliable execution of sales operations, including accurate CRM documentation (Salesforce), pipeline hygiene, forecasting, and follow‑up processes.
• Identify, qualify, and develop net‑new business opportunities while expanding and strengthening existing client relationships.
• Develop an understanding of Inovalon’s enterprise solutions and the ONE Inovalon mission, identifying and connecting opportunities across business units and collaborating with colleagues to ensure customers receive the full value of Inovalon’s offerings—even beyond the assigned territory or BU.
• Work closely with assigned Sales team and other team members in your territory to qualify prospect accounts, ensure web demonstrations are completed in a timely and thorough manner, and all sales opportunities are properly gathered with Marketing, Sales, and Business Development departments.
• Partner with Marketing to communicate customer insights, competitive trends, and emerging needs that influence product and go‑to‑market strategy.
• Lead or support product presentations, solution positioning, and demonstration processes in collaboration with Sales, Marketing, and Business Development teams.
• Develop a deep understanding of the territory’s market dynamics, competitive landscape, and customer needs to inform strategic sales planning.
• Conduct effective discovery, needs assessments, and consultative conversations that influence customer decision‑makers.
• Collaborate with assigned Sales Representatives, Marketing, and Business Development leaders to synergize sales efforts, follow up activities and support each other with identified new business opportunities and clients;
• Travel to meet with prospective and existing clients to drive sales outcomes and strengthen relationships.
• Serve as an informal mentor or coach to new hires by modeling best practices in sales process discipline, communication, and customer engagement.
• Contribute to a positive team culture that emphasizes accountability, collaboration, and continuous improvement.

• Maintain compliance with Inovalon’s policies, procedures and mission statement;
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Job Requirements:

• 3-5 years of progressive sales or business development experience, preferably within the healthcare, health technology, or payer/provider space.
• Demonstrated success managing a territory or book of business with measurable revenue outcomes.
• Proven track record of consultative, solution‑based selling, including running discovery, developing value propositions, and influencing cross‑functional decision‑
• Experience maintaining accurate pipeline management, forecasting discipline, and CRM hygiene (Salesforce strongly preferred) with limited supervision.
• Advanced communication and presentation skills, with the ability to translate technical or clinical concepts into compelling business value.
• Ability to independently drive the full sales lifecycle—prospecting, qualifying, presenting, negotiating, and closing.
• Strong territory planning and prioritization skills, with the ability to balance new business generation and account expansion.
• Proven ability to conduct strategic, value‑based discussions with C‑suite leaders to advance complex sales opportunities.
• Leadership or supervisory experience preferred.
• Proficiency in Microsoft Office Suite; strong command of PowerPoint and Excel for sales presentations and territory planning.

Education:

• BA or BS degree in technical or business discipline and or related field, or equivalent work experience;

Physical Demands and Work Environment:

• Sedentary work (i.e. sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions
• Up to 25% travel for business related purposes

This is a full-time, onsite role at our Tampa Headquarters.

Join Us in the Fight Against Cyber Threats!

We are seeking a dynamic and detail-oriented Marketing & Enablement Specialist to join our growing team in Tampa, FL. This hybrid role sits at the intersection of marketing operations and sales enablement and plays a critical part in equipping our sales and success teams with the tools, training, and content they need to perform at their best.

The ideal candidate is highly analytical and a collaborative self-starter who thrives in a fast-paced environment, has a strong command of marketing technology platforms, and can translate strategy into execution with minimal supervision.

What You’ll Do

Sales & Success Enablement

• Serve as the primary administrator for HubSpot CRM, Salesforce, ZoomInfo, and LinkedIn Sales Navigator; manage licenses, data integrity, and user adoption.
• Own and manage the full onboarding experience for Sales and Customer Success team members, including curriculum design, scheduling, and facilitation.
• Administer and optimize the Litmos LMS platform for Sales and Customer Success training — build, assign, and track training paths for new hires and ongoing learning programs.
• Partner with Sales leadership to identify enablement gaps and develop targeted content, playbooks, and training resources.
• Track and report on enablement KPIs, including onboarding completion rates, ramp time, and tool utilization.
  

Marketing Operations & Content

• Maintain and regularly refresh the company's library of marketing collateral, sales decks, one-pagers, case studies, and email templates.
• Support demand-generation and ABM campaigns through content creation, HubSpot workflow builds, and landing page updates.
• Help coordinate internal and external events including trade shows, webinars, field and partner marketing events, and company offsites.

What You Bring

• 2-4 years of experience in a marketing, sales enablement, or marketing operations role.
• Hands-on experience administering HubSpot CRM (HubSpot certifications a plus).
• Proficiency with ZoomInfo and LinkedIn Sales Navigator for prospecting and data enrichment.
• Experience managing an LMS platform.
• Strong written and verbal communication skills; able to create polished, professional content independently.
• Proven ability to manage multiple projects simultaneously in a deadline-driven environment.
• Experience coordinating events of varying sizes, including trade show logistics.

      Preferred

• Degree in Marketing, Communications, Business, or a related field.
• Familiarity with graphic design tools (Canva, Adobe Creative Suite) for asset creation.
• Experience in a B2B SaaS or technology environment.
• Exposure to content management systems, email marketing platforms, and marketing analytics dashboards.

The Business Development Manager applies healthcare industry knowledge, advanced sales acumen, and disciplined territory management to drive growth within an assigned geographic region or book of business. This role independently manages the full sales lifecycle from prospecting through close while maintaining rigorous pipeline management and consistent use of sales operations processes. The Business Development Manager builds influence with both customer stakeholders and internal partners through exceptional communication, consultative selling, and data-driven insights.

Duties and Responsibilities:

· Drive demand and increase awareness of Inovalon’s products by engaging prospects and nurturing existing relationships through effective communication across multiple channels, including in‑person meetings, virtual interactions, and phone outreach.

· Maintain disciplined and reliable execution of sales operations, including accurate CRM documentation (Salesforce), pipeline hygiene, forecasting, and follow‑up processes.

· Identify, qualify, and develop net-new business opportunities while expanding and strengthening existing client relationships.

· Develop an understanding of Inovalon’s enterprise solutions and the ONE Inovalon mission, identifying and connecting opportunities across business units and collaborating with colleagues to ensure customers receive the full value of Inovalon’s offerings—even beyond the assigned territory or BU.

· Work closely with assigned Sales team and other team members in your territory to qualify prospect accounts, ensure web demonstrations are completed in a timely and thorough manner, and all sales opportunities are properly gathered with Marketing, Sales, and Business Development departments.

· Partner with Marketing to communicate customer insights, competitive trends, and emerging needs that influence product and go-to-market strategy.

· Lead or support product presentations, solution positioning, and demonstration processes in collaboration with Sales, Marketing, and Business Development teams.

· Develop a deep understanding of the territory’s market dynamics, competitive landscape, and customer needs to inform strategic sales planning.

· Conduct effective discovery, needs assessments, and consultative conversations that influence customer decision-makers.

· Collaborate with assigned Sales Representatives, Marketing, and Business Development leaders to synergize sales efforts, follow up activities and support each other with identified new business opportunities and clients;

· Travel to meet with prospective and existing clients to drive sales outcomes and strengthen relationships.

· Serve as an informal mentor or coach to new hires by modeling best practices in sales process discipline, communication, and customer engagement.

· Contribute to a positive team culture that emphasizes accountability, collaboration, and continuous improvement.

· Maintain compliance with Inovalon’s policies, procedures and mission statement;

· Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and

· Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Job Requirements:

· 3-5 years of progressive sales or business development experience, preferably within the healthcare, health technology, or payer/provider space.

· Demonstrated success managing a territory or book of business with measurable revenue outcomes.

· Proven track record of consultative, solution‑based selling, including running discovery, developing value propositions, and influencing cross‑functional decision‑makers.

· Experience maintaining accurate pipeline management, forecasting discipline, and CRM hygiene (Salesforce strongly preferred) with limited supervision.

· Advanced communication and presentation skills, with the ability to translate technical or clinical concepts into compelling business value.

· Ability to independently drive the full sales lifecycle—prospecting, qualifying, presenting, negotiating, and closing.

· Strong territory planning and prioritization skills, with the ability to balance new business generation and account expansion.

· Proven ability to conduct strategic, value‑based discussions with C‑suite leaders to advance complex sales opportunities.

· Leadership or supervisory experience preferred.

· Proficiency in Microsoft Office Suite; strong command of PowerPoint and Excel for sales presentations and territory planning.

Education:

· BA or BS degree in technical or business discipline and or related field, or equivalent work experience;

Physical Demands and Work Environment:

· Sedentary work (i.e. sitting for long periods of time);

· Exerting up to 10 pounds of force occasionally and/or negligible amount of force;

· Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;

· Subject to inside environmental conditions

· Up to 25% travel for business related purposes

The Digital Marketing Manager, Paid Search plays a critical role in driving pipeline and revenue growth through the strategy, execution, and optimization of ConnectWise’s paid search programs. Reporting to the Team Lead of Digital Marketing, this role owns day-to-day management of paid advertising across Google, Microsoft (Bing), and YouTube, ensuring campaigns are optimized to drive qualified traffic, conversions, and measurable ROI. This position requires deep platform expertise, strong analytical capabilities, and a hands-on approach to in-platform execution. The ideal candidate thrives in a performance driven environment, proactively identifies optimization opportunities, and translates business objectives into scalable paid search strategies that support ConnectWise’s growth goals.

Essential Job Duties & Responsibilities

• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
• Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
• Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
• Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
• Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
• Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
• Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
• Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets.
• Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement.
• Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations.
• Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
• Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

Knowledge, Skills, and/or Abilities Required

• Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of YouTube advertising.
• Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
• Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
• Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
• Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
• Proficiency in A/B testing methodologies and landing page optimization best practices.
• Ability to translate business objectives into scalable paid search programs.
• Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
• Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Experience with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.

Previous Experience Recommendations

• 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
• Demonstrated success driving measurable pipeline and revenue impact through paid search programs.
• Experience working cross-functionally with demand generation, marketing operations, and sales teams.

Working Conditions

• Onsite, hybrid, or remote depending on location.
• 0–10% travel may be required.