Your Impact

International markets are one of Axon’s biggest growth engines across the law enforcement and defense segments. As Head of of International Marketing, you will own the end-to-end marketing strategy, storytelling, and go-to-market execution for Axon across priority global markets outside the U.S.

You will lead a distributed international marketing team spanning CAN, EMEA, the UK, LatAm, and APAC, partnering closely with regional sales leaders to grow demand in global markets and deliver against ambitious pipeline and bookings targets. You will also be accountable for scaling localization and creative systems so that Axon shows up as a trusted, locally relevant public safety technology brand in every international market we serve.

This is a highly strategic, hands-on leadership role that sits at the intersection of marketing, sales, product, and customer. You will shape Axon’s presence around the world, and how quickly we can translate that presence into measurable pipeline and revenue.

What You’ll Do

Reports to: Senior Vice President, Marketing
Direct Reports: 15

Lead a High-Performing International Marketing Team

• Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact-driven results, and execution at the highest possible level.
• Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets.
• Coach and develop the team to build on their strengths, address growth areas, and elevate their performance.

Lead and Evolve International Marketing Strategy

• Own and continuously refine Axon’s international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high-opportunity regions.
• Ensure alignment with Axon’s broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline.
• Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets.
• Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon’s ecosystem in locally relevant ways across customer segments and regions.
• Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets.
• Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives.

Partner Deeply with Cross-Functional Leadership

• Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and LatAm, aligning on key market priorities and sales opportunities.
• Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics.
• Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact.
• Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data-driven decisions.

What You Bring

• 8 years of experience in SAAS marketing with specialized expertise in international markets—ideally in public safety or technology—including leading marketing for U.S.-based companies expanding into international markets, especially in Europe.
• Proven track record marketing and selling cloud-based solutions.
• Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution.
• Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced, ever-evolving environment.
• Data-driven mindset with a focus on measurable impact and performance.
• A true player-coach mentality, balancing strategic leadership with hands-on execution.
• Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales, Product, Marketing, and Customer.
• Track record of managing and executing integrated marketing programs across digital, events, creative, and demand generation.
• Experience with international government, regulations, and public affairs.

Key Responsibilities:

1. Regulatory Compliance and Updates

• Stay up-to-date with changes in customs laws and regulations, advising internal teams on any impact to operations.
• Conduct regular audits of shipping and customs procedures, implementing corrective actions when necessary to maintain compliance.

2. Customs Documentation and Compliance

• Perform tariff classification and ensure correct customs documentation for all imports and exports.
• Submit necessary import/export permits via TradeNet/Crimsonlogic and liaise with customs brokers to ensure timely and accurate customs clearance.
• Manage the application of Strategic Goods permits for dual-use products.

3. Shipment Handling and Packaging

• Ensure all incoming and outgoing shipments are properly packaged, labelled, and ready for dispatch according to company and regulatory standards.
• Coordinate with warehouse staff to manage the physical handling of goods, ensuring safe and secure packaging of products.

4. Collaboration with Internal and External Teams

• Work closely with logistics, finance, and other departments to ensure smooth operations and compliance with customs requirements.
• Collaborate with customs brokers, freight forwarders, and other third-party service providers to ensure accurate and timely processing of shipments.

5. Shipping Tracking and Monitoring

• Track all shipments from initiation to delivery, resolving any issues or delays promptly.
• Ensure proper record-keeping of shipping documentation and GST permits for monthly submissions and claims.

6. Customs-related Audits and Record Keeping

• Maintain accurate and updated records of all customs-related activities and documentation, ensuring proper audit trails.
• Perform regular internal audits to identify areas of improvement in customs processes and work on corrective actions.

7. Cost Management

• Review of freight cost, packing material cost and all cost related to Logistic
• Cost tracking, Uploading and Analysis
• Vendor Billing Management
• Freight cost uploading into system

Ad-hoc Tasks

• Any other tasks or project assigned by superior

Job Requirements:

• Degree with major in Supply Chain or other Business-related studies
• Having SC401 customs declarant certification is a plus
• 1-3 years of experience in shipping, logistics, and customs affairs or related fields, fresh graduates are considered.
• Experience working with customs brokers, freight forwarders, and third-party logistics providers is preferred.
• Experience in handling import/export shipments, packaging, and customs clearance.
• Familiarity with TradeNet/Crimsonlogic platforms for permit applications.
• Demonstrated strong communication and negotiation skills, with solid data analysis capabilities to support decision-making.
• Fluent in English and Mandarin, with the ability to effectively collaborate with cross-border teams, particularly with stakeholders in China.
• Proficient in Microsoft Office applications (Excel, Word, PowerPoint), with strong capability in data handling, reporting, and presentation.
• A collaborative team player with a proactive, solution-oriented mindset; adaptable to dynamic environments and willing to take on additional responsibilities or role rotations.
• Open to continuous learning and capable of adopting advanced technologies and practices, including AI, automation, compliance frameworks, and customs regulations.

This role would be fully onsite. 

Location: Solaris @Kallang 164, East Wing building, Singapore 349248

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About the role

We are seeking a highly motivated and experienced Senior Compliance Engineer to lead and support hardware and reagent compliance initiatives across global regulatory frameworks. In this role, you will be responsible for interpreting and implementing regulatory requirements, managing product certifications, and ensuring compliance with standards such as UL, CE, FCC, RoHS, REACH, and other international directives. You will collaborate closely with cross-functional teams—including engineering, manufacturing, supply chain, and regulatory affairs—to ensure that all hardware and reagent products meet applicable compliance standards throughout their lifecycle. This position is critical to enabling successful product launches and sustaining market access across key global regions.

What you will be doing:

Hardware Product Compliance:

• Collaborating with a cross-functional team to ensure compliance to regulatory requirements including UL, CSA, FCC, CE, KCC, SRRC, PSE, CB.
• Submitting official certification through relevant compliance bodies such as FCC, CE, UL, TUV, KCC, MIC, SRRC, etc. and acting as a liaison between 10x Genomics and state, local, federal and international agencies to submit required forms and paperwork while maintaining date and files for future reference, particularly in the event of an audit by a regulatory agency.
• Understanding RoHS, REACH, TSCA, Waste Electrical and Electronic Equipment Regulation and ensuring that new and existing products are designed to comply with those guidelines and tested accordingly.
• Determining and interpreting the relevant regulatory standards such as IEC 61010-1, IEC 61010-2-010, IEC 61010-2-081, IEC 60601 and how they apply to 10x Genomics products to establish and maintain guidelines and best design practices to mitigate compliance issues early in the design phase.
• Ensuring compliance with global EMC and EMI regulatory requirements, and working closely with electrical and systems engineering teams to define and implement design guidelines for shielding, grounding, and layout strategies to reduce emissions and improve immunity.
• Staying up to date with any changes to global agency approvals and testing procedures, as well as reviewing marketing, legal and technical documentation (for example: labeling user guides and declaration of conformity) to assess compliance with regularly reporting on compliance status and measures to both internal and external parties.
• Maintaining a deep understanding of new and existing regulation that may impact 10x Genomics products and processes and using that understanding to standardize all business operations and establish clearly documented protocols while explaining regulations, procedures and policies to all employees and stakeholders as necessary.
• Preparing Manufacturing site ready for the Regulatory Body audit for Product Safety Certification. Establishing a routine manufacturing test equipment Program for Hipot & Ground Bond testing, and managing bi-annual audits with external regulatory agencies for Product Safety Certification.

Minimum Requirements:

• Minimum of Bachelor’s degree in Electrical Engineering or related engineering field
• Given the complexity and narrow scope of business requirements, we also require Senior Regulatory Compliance Engineer, to have several years of experience and expertise in electrical engineering processes and procedures
• 10+ years of experience in regulatory compliance for hardware products, reagents, or both—preferably within the life sciences, diagnostics, or medical device industries
• Additional Experience with chemical and reagent compliance, including SDS authoring, GHS/CLP labeling, and familiarity with REACH, TSCA, and international chemical inventory regulations is strongly preferred
• Familiarity with environmental regulations (RoHS, REACH, WEEE, TSCA, etc.) and how they apply to product design, component selection, and global distribution
• Strong project management skills, with the ability to manage multiple regulatory timelines and interact with cross-functional teams (e.g., R&D, manufacturing, supply chain)
• Excellent technical writing and documentation skills, including experience with compliance reports, regulatory submissions, and audit-ready file maintenance
• Ability to interpret regulatory language and apply it practically to product development and compliance strategies
• Experience with software coding is an added advantage. 

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