About The Role

We’re building the infrastructure for AI agents that actually do things — trade, transact, collaborate, and operate autonomously. Our products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and the AI Agent Marketplace) are shipping fast, and we need someone who can turn that momentum into structured, repeatable launches that drive real growth. You’ll be our first dedicated product marketer. That means you’re not inheriting a playbook — you’re writing it.

What You’ll Do

This role reports to the Head of Product Marketing and works daily with our Chief Product Officer, Head of Product, Head of Engineering, and Director of BD. You’ll own product marketing across the entire portfolio — not a single product line, all of them.

• Build the commercial map: Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals, ensuring our GTM efforts are focused on the highest-leverage opportunities.
• Own go-to-market strategy and execution for every product launch. Build the launch playbook from scratch, run it, improve it, repeat.
• Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling to developers, enterprises, and early adopters.
• Write first-draft content — blog posts, landing pages, launch briefs, case studies — then coordinate with writers and cross-functional partners to refine.
• Drive top-of-funnel growth and qualified lead generation. You’re measured on pipeline impact, not just “brand awareness.”
• Be the connective tissue between Product, Engineering, BD, and the market. You translate what we’re building into why anyone should care.
• Use AI tools in your daily work. We’re an AI company — we expect you to use AI to move faster, draft better, and think bigger. If you’re not already using LLMs to accelerate your workflows, this isn’t the right fit.
• This role is based in San Francisco and requires being onsite at least 3 days a week.

Your First 90 Days

By the end of your first quarter, you should have:

• Delivered a data-driven market segmentation report that defines our current winnable market (SOM) and identifies the specific "wedge" use cases for our next two product launches.
• Owned and shipped at least one structured product launch end-to-end, with a documented playbook that the team can reference and reuse.
• Established draft positioning and messaging across all four product lines — not perfect, but directional and in-market.
• Built working relationships with Product, Engineering, and BD leadership so that launches feel coordinated, not chaotic.

By 12 Months

• A repeatable launch engine that accelerates velocity across all products.
• Clear, differentiated positioning that resonates with developers and enterprise buyers.
• Measurable contribution to product-market fit discovery across the portfolio.
• Qualified lead growth you can point to and say “that was us.”

Who You Are

• Strategic & Analytical: You have a proven track record of moving from broad market research to specific TAM/SOM modeling, using those insights to architect GTM strategies that actually move the needle on revenue.
• You’ve used LLMs to accelerate market sizing or competitive intelligence, e.g., automating TAM sizing, developing lead lists, synthesizing thousands of developer forum posts, or analyzing competitor pricing pages at scale.
• 6-10 years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies.
• You’ve built launch processes from scratch — not just followed someone else’s template.
• Strong writing chops. You can produce a solid first draft of a blog post, landing page, or launch brief without waiting for a copywriter.
• Comfortable with technical products. You don’t need to write code, but you can read docs, talk to engineers, and translate features into customer value.
• High initiative and comfort with ambiguity. You don’t wait to be told what’s next.
• You actively use AI tools in your work and are excited to push the boundaries of what’s possible with them.

Nice-to-have:

• Experience with developer tools, infrastructure, or platform products.
• Familiarity with crypto/Web3 ecosystems (but not required — AI and SaaS experience matters more).
• Experience in a consumer + B2B hybrid product environment.

Where You Might Be Coming From

You might be the first or second PMM at a Series A–C AI or developer tools company. Maybe you’re at a place like Vercel, Replit, Hugging Face, Scale AI, or a similar startup where you built the launch function from scratch and now want to do it again at a company where the products are even more ambitious. Or you’re at a larger company and itching to get back to the stage where your work has outsized impact.

Heads Up — This Role Isn’t For Everyone

If you need established processes to plug into, a single product to focus on, or a manager who tells you exactly what to do every day — this isn’t the right role. We’re early stage and moving fast. Priorities shift. You’ll context switch between four product lines in a single day. The people who thrive here are the ones who find that energizing, not exhausting.

The Role 

SoFi is looking for a Senior Copywriter to join our internal Creative Studio. You’re a self-starter, team player, and able to quickly adopt our brand tone and style across all of our communications. Your primary role will be to write branded communications across web, digital, social, blog, and print for our finance products. However, you’ll flex to other areas of the Studio as necessary. This is a contract position that will extend through the end of the year and possibly into early 2027. 

What you’ll do 

Own end-to-end concepting and copywriting for marketing projects, including but not limited to:

○ Email 

○ In app messages 

○ Social media posts 

○ Branding campaign and assets 

○ Lead gen campaigns and assets 

○ Digital videos 

○ Webpages (our site, lead gen pages, partner pages) and other interactive assets 

• Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand.
• Collaborate closely with the design team to come up with creative solutions. 
• Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys.
• Integrate AI tools (ChatGPT, Writer, Runway, Figma AI) into your daily workflow — not as a shortcut, as a force multiplier.
• Work with stakeholders and reviewers to keep the brand voice consistent. 
• Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple channels.
• Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone.
• Work with stakeholders and reviewers to keep the brand voice consistent. 
• Be able to come up with a “big idea” and translate that into everything from email campaigns to paid social videos.
• Work across multiple projects and manage your time effectively.
• Present your work to creative leadership and stakeholders with clarity and passion. 
• Don’t be afraid to take risks.

Who you are 

• Your writing is witty, punchy, and not afraid to push industry boundaries.
• You know what makes a great headline and subject line.
• You can adjust SoFi's brand voice and tone based on medium and audience. 
• You’re collaborative. You have experience (and love) partnering with a designer or art director.
• You’re a fast learner and can hit the ground quickly.
• You’re curious about using AI products for writing support, or are experienced at AI prompting.
• You’re all about the data. You love testing copy and iterating based on results. 
• You take initiative, keep organized, and can handle multiple projects at once. 
• You’re strategically minded, with strong problem-solving skills and close attention to detail.
• You’re enthusiastic about your work and about joining a close-knit team. 
• You have excellent writing and editing skills. (Obviously.) 
• Knowledge of financial services or personal finance a plus.
• Experience with legal disclosure copy and compliance teams a plus. 
• A minimum of 5+ years writing copy for a brand in an agency or in-house creative department.
• Bachelor’s degree with English/Advertising/Journalism focus.

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

About the role

We’re looking for a Copywriter to help define how Anthropic speaks to enterprise audiences. You’ll partner closely with the Art Director, Enterprise and the broader enterprise creative team, concepting and writing across campaigns, solutions pages, events, content, and performance marketing. The work spans many surfaces and channels, and each one requires nuance — a campaign headline isn’t a whitepaper intro isn’t a paid social line. You should know how to flex for each without losing the thread that makes it all sound like us.

You’ll also work closely with our Head of Copy to keep evolving Anthropic’s voice and tone guidelines through the enterprise lens. That means your day-to-day writing isn’t just output, it’s input into how the brand voice grows. This role sits inside the enterprise creative team and will eventually report into the Head of Copy and Content, so you’ll have a foot in both worlds: shipping enterprise work and shaping the broader writing system.

You can go deep in B2B and B2B-adjacent campaign writing, but are versatile enough to push craft across every format the enterprise team needs — long-form, scripts, product copy, events, social, and anything in between.

Responsibilities

• Write across the full enterprise marketing spectrum — integrated campaigns, industry solutions and product pages, event collateral, and performance marketing — adapting tone and format to each while keeping the voice consistent.
• Concept campaigns alongside art directors and the Art Director, Enterprise, bringing ideas to the table and representing your work with skilled executive presence.
• Translate complex product capabilities and customer outcomes into language that’s clear, specific, and actually interesting to read.
• Partner with enterprise marketing to turn business goals and audience insight into copy that works for the brand and for the funnel.
• Work with the Head of Copy to evolve voice and tone guidelines, using enterprise work as a proving ground for how the brand voice stretches across audiences.
• Write for multiple enterprise audiences and know what changes and what stays fixed when you move between them.
• Hold a high bar for every line. Edit your own work ruthlessly and give sharp, useful feedback on others’.

You may be a good fit if you

• Have 10+ years experience in breakthrough B2B and B2B-adjacent campaign development and copywriting — headlines, manifestos, campaign lines that sell an idea — with real breadth across the rest of the craft: long-form, scripts, product and UX copy, social, events, and performance. 
• Have a portfolio with range, spanning from brand to enterprise — campaigns, product and solutions copy, events, and performance — with a consistent voice running through all of it.
• Think conceptually. You can take a brief and come back with an idea, not just a draft.
• Are a leader-doer. You uphold a high bar, directing with creative judgment and taste, but stay hands-on. You can set the vision and also do the work — not just direct it from a distance.
• Have written for enterprise, B2B, and developer audiences and know how to make technical subject matter feel human without dumbing it down or losing the people who actually build with it.
• Can flex between brand-building work and performance-driven work without treating one as more important than the other.
• Have partnered closely with art directors and designers and know how copy and visuals build on each other.
• Care about voice as a system — you’ve contributed to or built tone guidelines, messaging frameworks, or writing standards before.
• Can manage multiple workstreams in a fast-moving environment without the quality slipping.

The role

The Creative Studio at SoFi is looking for a talented Senior Art Director to join our best-in-class in-house agency to create and deliver a variety of exceptional marketing and advertising materials for our rapidly growing brand. Although you’ll be working across our entire suite of products, you’ll mainly be focusing on supporting our Borrow Pod: Personal Loans, Student Loan Refinancing, Private Student Loans, Home Loans.  

We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You also have a strong curiosity about AI, and either have experience or a deep interest in the application of AI within our creative workflows. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right.

What you’ll do:

• Own end-to-end concept and design for marketing projects across a variety of digital mediums, including but not limited to:
• Email Design
• In app messages
• Social media posts
• Branding campaign and assets
• Lead gen campaigns and assets
• Digital Videos
• Digital Display Banners
• Create marketing materials for engaging, fast growing products.
• Collaborate with your copywriter partner on vision for individual briefs and larger campaign storytelling. 
• Create consumer-and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
• Help us test, iterate, and optimize designs to consistently deliver and improve business results.
• Look for opportunities to use enterprise-approved AI tools for day to day creative workflow efficiencies.
• Work collaboratively with fellow members of the creative, web, and development teams, as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy. 
• Champion the SoFi brand and user experience, and play a key role in shaping SoFi’s brand narrative.
• Be a part of our close knit in-house Creative Studio, producing award winning, first-in-class advertising and marketing materials.

What you’ll need:

• A minimum of five years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
• Must have a strong well-rounded portfolio full of beautiful, effective work that shows advanced-level conceptual and craft skills.
• Ability to work independently in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
• Ability to balance multiple projects with tight timelines while solving complex creative problems with little guidance. 
• You’re all about the data. You love testing design solutions and iterating based on results.
• Very comfortable collaborating with product marketers, product designers, brand strategists, and other cross functional partners. 
• Self-motivated and able to work independently while also supporting the larger team.
• Awesome written and oral communication and presentation skills.
• Experience working in similar regulated industries, primarily FinTech and Insurance, is a plus.

Software:

• Advanced understanding of design tools including Adobe Creative Suite and Figma.

Nice to have:

• Experience with Adobe After Effects for simple motion graphics
• Experience with Adobe Substance for 3D asset creation
• Experience with a variety of Generative AI software