We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.

Key Responsibilities

SEM

• Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
• Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
• Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
• Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages.

CRO

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
• Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms, CTAs, layouts, offers, social proof, etc).
• Run A/B and multivariate tests using appropriate tools; ensure clean setup, measurement, and statistical rigor.
• Partner with content, design, and web to implement winning variations and scale learnings.
• Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).

AI, Automation & Tooling

• Use AI and automation to accelerate keyword research, ad copy/creative ideation, QA, and analysis.
• Leverage tools like Claude to pull insights from CRM, ad platforms, and internal docs to refine copy, reporting, and reduce manual ops work.

Cross-Functional Collaboration & Communication

• Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
• Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.

Must-Haves

• 3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
• Hands-on management of Google Ads, Microsoft Ads, and review platforms
• Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
• Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search, PPC, and website.
• Meaningful experience designing, running, and interpreting experiments (A/B tests, structured trials).
• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
• Experience in B2B SaaS or complex, high-ACV sales cycles.
• Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.

Compensation

• Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity
• Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity

About your role

Rocket Lawyer is seeking a highly motivated Business Intelligence Analyst Intern to join our team. This position is perfect for someone who wants to learn about the legal industry and how data is used to inform business decisions. By joining our team, you will have the opportunity to work on challenging projects that have a real impact on people's lives. You will support the Rocket Lawyer team in driving business insights, reporting, and analytics to help drive growth and optimize business performance. This role will partner closely with Product, Finance, Marketing, & Data Engineering teams to deliver actionable insights and act as a thought leader for data at Rocket Lawyer.

How you will make a difference day to day

• Analyze and optimize user engagement and experience with our services and investment across Search Engine Marketing (SEM), Search Engine Optimization (SEO), email, and offline channels
• Collaborate with business leads to understand KPIs & test hypotheses to drive revenue, customer acquisition, retention, and sales
• Support revenue and cost model assumptions are they relate to customer acquisition costs and lifetime value
• Conduct research and analysis to support business decisions, including reporting and communication of results to leadership
• Maintain and optimize BI tools and dashboard solutions. Contribute to ongoing data governance efforts

What you’ll need

• Experience with business analysis and problem-solving by drawing insights from large data sets
• Superior skills with SQL, Excel, and Python
• Experience with business intelligence applications (Tableau, Looker) and online marketing tools (Amplitude)
• Experience with Snowflake, other databases a plus
• SaaS, digital media, ecommerce, or online marketing based business experience a plus
• Light-hearted attitude and ability to have FUN while working hard
• Keen attention to detail, ability to work autonomously, & bias for action
• Excellent communication and interpersonal skills, with strong business acumen
• Pursuing a Bachelor's or Master’s Degree in Finance, Economics, Engineering or related quantitative field

Interview Process

• Recruiter Phone Screen
• Hiring Manager Interview
• Final Interview

DIRECTOR, DEMAND GENERATION — CPI SECURITY

Position Summary

Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and sales enablement programs for CPI Security. This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams. The Director will also oversee a team member dedicated to lifecycle and retention journeys, with a strong emphasis on leveraging Salesforce Marketing Cloud for personalized customer engagement. The ideal candidate will have a deep understanding of the security and smart home industry, capable of developing insightful, data-driven campaigns for both residential and commercial segments.

Key Areas of Responsibility

Demand Generation Campaigns

• Develop and execute integrated inbound and outbound campaigns (digital content, paid media, SEO/SEM, direct response) to generate qualified leads for CPI Security's solutions.
• Partner with brand, product marketing, and content teams to create compelling messaging and creative that connects buyer challenges with CPI's unique offerings.
• Manage agency relationships and track campaign performance to optimize lead quality and conversion.

Nurture & Sales Enablement

• Design and implement lead nurture strategies to move prospects through the buyer's journey from awareness to Marketing Qualified Lead.
• Oversee a team member focused on developing and optimizing lifecycle and retention journeys, with a particular emphasis on maximizing engagement and value through Salesforce Marketing Cloud.
• Develop sales enablement materials and tools that support sales teams in converting leads and appointments, ensuring alignment with campaign objectives and business challenges.
• Collaborate with sales and marketing operations to analyze lead performance and refine strategies for continuous improvement.

Other Responsibilities

• Communicate program activities, results, and insights to stakeholders.
• Stay abreast of security and smart home industry trends and competitive landscape.
• Manage marketing budget and agency relationships.
• Lead and develop a team of marketing professionals.

Position Requirements

• 8-10 years progressive experience in B2C and B2B demand generation, acquisition, and nurture, preferably in home security, smart home, or home services.
• Bachelor's degree required
• Deep knowledge of the residential and commercial security industry.
• Proven track record in creating and executing innovative digital customer acquisition programs focused on revenue growth.
• Experience with direct mail campaigns, marketing automation platforms (especially Salesforce Marketing Cloud), and CRM systems.
• Strong analytical, project management, and communication skills.

Must Haves

• Bachelor of Science in Metrology or Engineering discipline
• Preferred 5 years of experience in metrology engineering and precision measurement.
• Excellent communication, planning, and independent problem-solving skills
• Proven ability to plan tests and analyze results
• Strong understanding of mechanical principles and design
• Advanced knowledge of data analysis software tools and techniques
• Experience with optical systems, image processing, or precision machine design preferred

What We Offer

• Competitive base salary with performance-based bonus potential
• 4 weeks of PTO for all new hires
• Health, dental, and vision insurance plans to support you and your family
• 401(k) retirement savings plan with employer match
• A collaborative, team-based culture focused on innovation and quality
• Paid holidays and employee recognition programs
• Opportunities to work with cutting-edge metrology tools and technologies
• STEM outreach and community engagement initiatives

Overview
The Research & Development Engineer drives the discovery, evaluation, and implementation of advanced technologies that strengthen US Conec’s core capabilities and support future product innovation. This role collaborates closely with manufacturing, metrology, and cross-functional engineering teams to assess new equipment, processes, and technical solutions that enhance operational excellence and competitive advantage.

Responsibilities
• Research and evaluate emerging technologies, equipment, and processes to support future product and manufacturing advancements
• Review technical publications, attend industry seminars and tradeshows, and engage with suppliers to identify innovative solutions
• Plan and coordinate equipment demonstrations and sample evaluations in collaboration with metrology and manufacturing teams
• Develop and execute structured test plans to assess feasibility, performance, and integration potential
• Perform hands-on machining and metrology activities to support development of new in-house capabilities
• Analyze experimental data using statistical tools and software; generate charts, graphs, and technical reports for internal stakeholders
• Document findings, prepare technical presentations, and provide data-driven recommendations for implementation
• Support the integration of validated technologies into production and engineering workflows

Must Haves
• Bachelor’s degree in Mechanical Engineering, Optics, or related technical discipline (Master’s degree preferred)
• Strong understanding of mechanical systems, precision machining, and metrology principles
• Experience planning experiments, executing tests, and analyzing results using statistical methods
• Advanced proficiency in Microsoft Excel and Minitab for data analysis and reporting
• Experience with technical documentation and presentation development in Microsoft Office (Excel, Word, PowerPoint)
• Programming experience in MATLAB, Python, or Visual Basic
• Excellent communication, organizational, and project planning skills

Nice to Haves
• Hands-on experience with multi-sensor CMM systems and metrology software
• Experience with confocal microscopy, CT scanning, SEM, or AFM equipment
• Familiarity with high-precision machining equipment and sub-micron measurement techniques
• Experience evaluating and implementing new manufacturing technologies

What We Offer

• Competitive base salary with performance-based bonus potential

• 4 weeks of PTO

• Health, dental, and vision plans

• 401(k) retirement savings plan with employer match and planning resources

• Collaborative, team-based culture that fuels innovation

• Paid time off, holidays, and employee recognition programs celebrating your achievements

• Community engagement and STEM outreach opportunities to give back locally