JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician!

We're a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We're for all players: from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you're in the right place!

Make Musicality as Common as Literacy

At Yousician, we reimagine music education for a billion people. Our products, Yousician and GuitarTuna, are the world's leading music learning and tuning apps, used by millions of people to learn, play, and tune their instruments every day.

We believe subscription revenue is won in the details, not in the pitch deck. Paywall copy, trial lengths, price points, renewal offers, reactivation campaigns: each one is a craft, and each one moves the number when it is done right. We are hiring a Product Manager with strong monetization craft to run experimentation across both of our products

The Role

Your mission is clear: you help turn players into paying subscribers, and keep them, across Yousician and GuitarTuna.

You will run paywall, pricing, and offer experimentation end to end for both products. Hypothesis, brief, ship, readout, decision. You will maintain the live revenue forecast that ties every test back to the quarterly plan, and reconcile it monthly against what actually landed. Multiple tests run every week. Every one of them has a written brief and a clean readout.

This is a senior specialist role. You come in with a point of view on paywall mechanics, price point elasticity, trial length trade-offs, holdout discipline, and primary-metric selection. You will report to the Head of Revenue and work closely with them to translate monetization priorities into a concrete experimentation roadmap. You will work day to day with embedded engineers on both products, a test designer, and a data partner. You are a strong monetization specialist and a key thought partner on experimentation, pricing, paywalls, and offers.

What You'll Do

• Run the Experiment Cadence: Own the weekly operating rhythm for monetization experimentation across both products, including planning, launch readiness, readouts, and decision follow-through. Ensure each experiment has a clear hypothesis, success metric, guardrails, and decision rule before it goes live.
• Own the Test Portfolio Execution: Translate agreed monetization priorities into a concrete test roadmap across Yousician, GuitarTuna mobile, and the GuitarTuna web experience. Design variants, write briefs, specify subscription-platform configuration, and work with engineering on delivery.
• Maintain the Revenue View: Maintain the live monetization forecast and experiment-level revenue view, and help reconcile plan vs actual together with the Head of Revenue and Finance.
• Partner with Finance on Pricing: You build the case for every price change, walk Finance through the numbers, and manage the rollout across iOS, Android, and Web with the regional and store constraints that come with it.
• Keep the Scorecard Honest: Maintain the weekly Monetization Tracker and experiment readout cadence, ensuring that key metrics, forecasts, and decisions stay consistent and reliable. Partner with the Head of Revenue, Data, and Finance to investigate mismatches and keep the monetization view decision-ready.
  
  

Who You Are

• You bring strong monetization craft: You have shipped across the full spectrum: paywall copy, paywall placement, price points, trial variants, intro offers, winback campaigns. You know where the wins usually come from and where the traps are.
• You are resourceful and proactive: You do not wait for perfect conditions. You can spot practical opportunities, identify problems worth solving, and move things forward in an under-resourced or ambiguous setup. Whether through tooling, lightweight prototyping, or creative cross-functional problem solving, you know how to turn momentum into shipped work.
• You think in numbers: Baseline, uplift, volume, EUR. When you pitch a test, you already know what it is worth. When you kill one, you can explain why in one sentence.
• You have opinions on methodology: You have views on MDE-setting, holdout design, sample ratio mismatch, guardrail thresholds, and sequential testing. You can defend them and you update them when the data tells you to.
• You decide by the data: You have killed winning-looking tests when the stats did not support them, and you have shipped underwhelming-looking ones when the logic did. You do not fall in love with hypotheses.
• You understand the full system: Monetization decisions do not live in isolation. A price change can affect winbacks, a paywall test can change retention, and a trial decision can shift downstream value. You can think across the full subscriber lifecycle and make decisions with LTV in mind, not just immediate conversion.
• You communicate directly: You write briefs that engineers can build and readouts that Finance can trust. Conclusion first, numbers second, caveats third.

Requirements

• 5+ years in monetization, paywall, pricing, or subscription PM roles at a consumer subscription business. Mobile preferred, web acceptable.
• Shipped at least 30 paywall, pricing, or offer experiments you personally scoped, briefed, and read out.
• Fluency with experimentation platforms such as Eppo, Statsig, GrowthBook, Optimizely, or an in-house equivalent. You understand how metrics, guardrails, and variants are configured, and can work effectively with data and engineering to ensure experiments are set up correctly.
• Working knowledge of mobile subscription mechanics: trial lengths, intro offers, grace periods, renewal cycles, refund behaviour on iOS and Android.
• Strong analytical fluency with SQL familiarity. You are comfortable validating analysis, interrogating results, and partnering closely with analysts on experiment readouts. 
• Ideally, you have direct experience with RevenueCat, Adapty, Purchasely, or a comparable subscription platform.
• Excellent written and verbal English communication skills.
• Based in Berlin or Helsinki.

Why You'll Love Working Here

• Impact: Your work directly influences the P&L across two products with millions of users. The tests you ship translate into EUR every week. Few PM roles have such a short feedback loop.
• Ownership: You own the monetization experimentation engine and have direct influence on how monetization ideas are shaped, tested, and scaled. You work closely with the Head of Revenue to translate strategy into shipped outcomes.
• Culture: We are a band, not just a company. We have jam sessions in the office, great gear, and a team that cares about the mission.
• The Basics: Competitive salary, lunch benefits, culture vouchers, and a modern office in Helsinki and Berlin.

How to Apply

Please submit your CV and a brief cover letter describing the last paywall, pricing, or offer experiment you shipped. Tell us the hypothesis, the result, the decision you made, and what you would do differently next time.

Let's help the world play!

ABOUT US

Yousician is the world's largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician's innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 100+ professionals from nearly 30 nationalities.

We're hiring, so come join our amazing team and help us make the world a more musical place!

SHAPING MUSIC TOGETHER - WITH EVERY VOICE 

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice. 

Here’s a summary of the role:   

Ready to be both the conductor and the lead musician of your own business lines AND for a #1 market leader? If so,  Yu-Kuan Lin is hiring a VP of Product Management who can set a bold product vision and roll up their sleeves to build alongside a high‑performing team her at Diligent, #1 market leader in Governance, Risk & Compliance tech and used by 75% of Fortune 500 Boards. You’ll shape the future of our core product—the largest and strategic growth engines of a $7B revenue company—owning multi‑year strategy, AI innovation, and revenue‑tied outcomes. You will additionally be the #1 product leader for 2 business lines – our non-profit & government sector governance solutions. If you have experience being the head of product at a fast-growing growth company or tier 1 tech company, and lead by doing (not just directing), this is your stage to drive impact at executive altitude while still getting hands‑on where it matters. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff): 

• Define and execute product strategy driving company-level ARR growth, retention, and market expansion in partnership with C-suite and cross-functional teams 

• Build and scale high-performing product organization with clear excellence standards, processes, and OKRs enabling consistent execution and data-driven accountability 

• Champion AI-first innovation leading GovernAI adoption to drive platform upgrades, expansion opportunities, and competitive differentiation 

• Scale product-led growth strategies including trials, freemium models, and self-service capabilities to accelerate adoption and revenue 

• Maintain deep customer empathy through Fortune 500 board engagement, leveraging insights and competitive intelligence to inform product decisions and drive expansion 

• Identify and capture new market opportunities within the governance and compliance ecosystem through innovation and strategic GTM partnerships 

These are the essentials you’ll need to get an interview: 

• 12+ years product management with 5+ years senior leadership (Director+ level) 

• Track record building/scaling successful products in consumer, AI, marketplace, SaaS in either a 1) fast growing start-up OR 2) tier 1 tech company (FAANG or equivalent). Having experience in both is even better.  

• Experience leading 15+ person product organizations with high performance stands with talent development success 

• Proven winning track record over multiple products or multiple companies. 

• Hands on builder – everyone (incl Yu-Kuan) is a builder & vibe coder on our team and we’re looking for kindred spirits.  

It would be great if you had these to, but we’ll support you if you don’t: 

• Have personally led significant AI/LLM-based product initiatives that drove significant customer adoption (3x+ engagement or expansion metrics) 

• Have shipped customer-facing prototypes or products in a past life or as a hobby/side project. Extensive hands-on experience with agentic engineering/vibe coding is highly valued.  

• Demonstrated success partnering with C-suite and cross-functional stakeholders to shape company strategy, with examples of driving market expansion and measurable competitive wins 

• Former founders or similar role/experience very highly valued.   

JOIN YOUSICIAN

Yousician is on a mission to make musicality as common as literacy. We build products that help millions of people learn to play, stay consistent, and actually enjoy the process. GuitarTuna and Yousician together reach tens of millions of players every month, and we are just getting started. We are a small team that moves fast, uses AI across everything, and cares a lot about the quality of what we ship. You do not need to be a musician to work here. You do need to be someone who takes ownership, tolerates ambiguity, and wants to work on something that genuinely matters to the people using it. If that sounds like your kind of place, read on.

WHY YOU SHOULD APPLY

You will be the most senior HR person at Yousician. You will own the full people function with a small team around you: one HR/Office Manager and a part-time recruiter. No big department to hide behind and high ownership from day one. We are a Finnish music tech company going through a real growth transformation. We are leaning into AI across everything we do, cutting process debt, and building a company that can move fast with a lean team. HR is not exempt from that expectation.

What you will own

• HR Operations and Employee Lifecycle
  You own the full employee lifecycle end to end: onboarding, offboarding, performance, development, and day-to-day employee support. You run it hands-on and you make it run well. You are the person managers call when something is hard, and you give them a straight answer. You translate legal requirements into practical, clear internal processes rather than hiding behind policy documents.
• HRIS and Systems 
  You are the system owner for Rippling. You keep it clean, use it properly, and get more out of it than most people would. Data accuracy, process efficiency, and reporting capability are your responsibility. You find ways to automate what should be automated, and you have strong opinions about which tools help and the initiative to implement them.
• People Development 
  You support leaders in building high-performing, engaged teams. You plan and drive initiatives around learning, development, and career growth. You coach managers on feedback, people leadership, and team development, and you do it in a way that actually changes behavior rather than just ticking a box.
• Performance Management 
  You own the performance management framework: goal-setting, review cycles, development conversations. You make sure expectations are clear, fair, and consistently applied across the company. When the process is not working, you fix it.
• Process and Organizational Development 
  You identify operational gaps and build practical solutions. You develop scalable HR processes and policies that fit a company our size, not a 500-person enterprise. You support organizational change and transformation without adding unnecessary bureaucracy.
• AI-Augmented Ways of Working
  You use AI tools as a matter of course, not as a novelty. Where a bigger team might throw headcount at a problem, you find a smarter way. This is not optional: it is central to how we expect this role to operate.

Who you are

• You have done this before in a fast-moving tech or software company. You know what lean looks like and you do not need a team of five to get things done. You are the kind of person who figures it out rather than escalating upward.
• You are comfortable with ambiguity and a bit of chaos. Not because you like chaos for its own sake, but because you know how to bring order to it without slowing everything down.
• You know Finnish labor law well enough to navigate it practically, not just theoretically. Knowledge of German labor law is a plus: we have a growing team in Berlin and that context will matter.
• You are genuinely curious about AI tools and already use them in your work. If that sentence made you roll your eyes, this is probably not the right role.
• You can hold a strategic conversation with the CEO in the morning and sort out a payroll question in the afternoon without either feeling beneath you.

What we offer

A real scope of ownership in a company that is going somewhere interesting. You will have direct access to leadership, a seat at the table on org design decisions, and the freedom to build the people function the way you think it should be built. We are not looking for someone to maintain a system. We are looking for someone to improve it.

Competitive compensation, Helsinki HQ, hybrid working.

HOW TO APPLY

Send us your application and CV (in English). Let's make the world a more musical place together! #rockon

ABOUT US 

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start-up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice. 

Here’s a summary of the role:   

Ready to be both the conductor and the lead musician of your own business lines AND for a #1 market leader? If so,  Yu-Kuan Lin is hiring a VP of Product Management who can set a bold product vision and roll up their sleeves to build alongside a high‑performing team her at Diligent, #1 market leader in Governance, Risk & Compliance tech and used by 75% of Fortune 500 Boards. You’ll shape the future of our core product—the largest and strategic growth engines of a $7B revenue company—owning multi‑year strategy, AI innovation, and revenue‑tied outcomes. You will additionally be the #1 product leader for 2 business lines – our non-profit & government sector governance solutions. If you have experience being the head of product at a fast-growing growth company or tier 1 tech company, and lead by doing (not just directing), this is your stage to drive impact at executive altitude while still getting hands‑on where it matters. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff): 

• Define and execute product strategy driving company-level ARR growth, retention, and market expansion in partnership with C-suite and cross-functional teams 

• Build and scale high-performing product organization with clear excellence standards, processes, and OKRs enabling consistent execution and data-driven accountability 

• Champion AI-first innovation leading GovernAI adoption to drive platform upgrades, expansion opportunities, and competitive differentiation 

• Scale product-led growth strategies including trials, freemium models, and self-service capabilities to accelerate adoption and revenue 

• Maintain deep customer empathy through Fortune 500 board engagement, leveraging insights and competitive intelligence to inform product decisions and drive expansion 

• Identify and capture new market opportunities within the governance and compliance ecosystem through innovation and strategic GTM partnerships 

These are the essentials you’ll need to get an interview: 

• 12+ years product management with 5+ years senior leadership (Director+ level) 

• Track record building/scaling successful products in consumer, AI, marketplace, SaaS in either a 1) fast growing start-up OR 2) tier 1 tech company (FAANG or equivalent). Having experience in both is even better.  

• Experience leading 15+ person product organizations with high performance stands with talent development success 

• Proven winning track record over multiple products or multiple companies. 

• Hands on builder – everyone (incl Yu-Kuan) is a builder & vibe coder on our team and we’re looking for kindred spirits.  

It would be great if you had these to, but we’ll support you if you don’t: 

• Have personally led significant AI/LLM-based product initiatives that drove significant customer adoption (3x+ engagement or expansion metrics) 

• Have shipped customer-facing prototypes or products in a past life or as a hobby/side project. Extensive hands-on experience with agentic engineering/vibe coding is highly valued.  

• Demonstrated success partnering with C-suite and cross-functional stakeholders to shape company strategy, with examples of driving market expansion and measurable competitive wins 

• Former founders or similar role/experience very highly valued.   

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician! 

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players — from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

WHY YOU SHOULD APPLY

We’re looking for a Senior Marketing Data Analyst to own and elevate marketing analytics across Performance Marketing and CRM, spanning both app and web.

This is a highly impactful individual contributor role for someone who thrives in complex environments and enjoys bringing structure, clarity, and insight where systems and standards are still evolving. You will be the primary analytical partner for Performance Marketing & CRM, with broad ownership over measurement frameworks, reporting, experimentation, and decision support.

You’ll play a critical role in helping us improve marketing efficiency by improving attribution, standardizing metrics, enabling better spend decisions, and connecting acquisition efforts to long-term subscriber value.

WHAT YOU’ll DO

• Own performance and CRM analytics across channels (Google, Meta, TikTok, Braze, etc.), app and web, from acquisition through subscription, retention, and LTV.
• Ensure consistent implementation, validation, and reporting of marketing performance metrics, in alignment with definitions and priorities set by leadership.

• Build, improve, and maintain attribution frameworks (multi-touch, incrementality-focused approaches) and support the development of MMM and predictive LTV/CAC models in collaboration with Data Science.
• Identify and address inconsistencies in tracking, event definitions, and conversion logic across platforms, operating systems and channels.

• Design and evaluate experiments to measure incrementality of channels, campaigns, creatives, and CRM initiatives.
• Partner with Performance Marketing and Creative to shape testing roadmaps and interpret results into clear budget and creative decisions.

• Build and evolve dashboards and reporting that move beyond surface-level reporting and actively inform decisions (e.g. spend vs. targets, efficiency vs. scale trade-offs).
• Translate complex analyses into clear, actionable recommendations for Performance Marketing, CRM, Monetization, Product, and senior leadership.

• Work closely with Performance Marketing, CRM, Design, Product, and Finance to support planning, forecasting, and quarterly growth initiatives.
• Help establish a strong, insight-driven decision culture within the Growth organization.

• Contribute to defining best practices for marketing data pipelines, documentation, and analytical standards in a growing, evolving data setup.
• Identify gaps in tooling, processes, and data quality, and proactively propose pragmatic solutions.

WHO YOU ARE

• 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based.
• Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation.
• Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls.
• Advanced SQL skills and extensive experience working with marketing platforms (Google Ads, Meta, TikTok, etc.) and BI tools (e.g. Looker, GA4, Tableau).
• Experience with MMPs such as Adjust or AppsFlyer.
• Experience working with CRM data and tools (e.g. Braze), including lifecycle and retention analysis.
• Strong statistical intuition and data storytelling skills. You make complexity understandable and useful.
• Comfortable operating autonomously, setting structure where little exists, and influencing senior stakeholders.
• Business-minded and outcome-oriented. You care about impact, not vanity metrics.
• Excellent communication skills in English.

NICE TO HAVE

• Experience in mobile subscription or freemium app environments.
• Proficiency in Python, R, or similar analytical environments.
• Experience working with modern data warehouses such as Snowflake or BigQuery.
• Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations.

WHAT WE OFFER

• You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world 
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Berlin.

HOW TO APPLY

Send us your application and CV (in English). Let's make the world a more musical place together! #rockon

ABOUT US 

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 110+ professionals from nearly 30 nationalities. 

We're hiring, so come join our amazing team and help us make the world a more musical place!

SHAPING MUSIC TOGETHER - WITH EVERY VOICE 

At Yousician, we’re on

a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining

our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.