About AlayaCare

At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients. With 550+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection.

Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.

About the Role

We are looking for a Senior Director, Product Marketing to lead our global Product Marketing function and define how we bring our platform and agentic AI innovations to market. Reporting to the VP, Marketing, you will sit at the intersection of Product, Sales, Customer Success, and Marketing, building an AI-enabled go-to-market strategy that accelerates our Enterprise expansion while sustaining strong growth in the Mid-market segment.

You will evolve our solution marketing approach, turn market and customer insights into clear, differentiated narratives, and ensure our teams are equipped to communicate business value and outcomes – not just features – to prospects and customers.

What You’ll Do

• Lead and grow the Product Marketing team responsible for go-to-market strategy, pricing and packaging, messaging, positioning, content creation, and sales enablement.

• Define and champion a solution marketing approach that clearly articulates AlayaCare’s value proposition across key segments in Canada and the US, aligned with company and revenue goals.

• Centralize market knowledge across segments, competitors, regulations, and buyer needs, and use these insights to inform priorities, positioning, and investment decisions.

• Build and implement an AI-first product marketing strategy that uses AI responsibly to improve operational efficiency, deepen customer insights, and scale effective messaging.

• Own go-to-market strategy and execution for new products and features, aligning stakeholders in Product, Sales, Customer Success, and Marketing around clear launch plans and success metrics.

• Partner with Product, Revenue and regional market leaders to define and communicate where to focus (and where not to invest) across Enterprise and Mid-market segments.

• Develop and continually refine high-impact sales enablement assets, including value-based pitch and ROI decks, advocacy and reference materials, and competitive battle cards.

• Lead the collection and amplification of voice-of-market and voice-of-customer insights, including owning Customer Advisory Board programs, to guide product roadmaps and go-to-market.

• Own customer segmentation strategy so that messaging, packaging, and campaigns are tailored to the needs, buying behaviours, and personas within each target segment.

• Lead pricing strategy and competitive benchmarking to ensure alignment with business goals and maximize revenue potential across our portfolio.

• Partner closely with Customer Growth and Customer Success to design retention and expansion plays that drive account growth and customer value realization.

• Collaborate with Demand Generation and the broader marketing team on targeted campaigns that drive awareness, demand, and pipeline across priority segments.

• Track, report on, and optimize the performance of product marketing initiatives using data to measure impact on pipeline development, win rates, and revenue growth.

What You Bring to the Team

• 10+ years of product marketing experience in B2B SaaS, including at least 5 years in a leadership role owning teams and cross-functional outcomes.

• Proven success leading product marketing for both Enterprise and Mid-market customers, including designing and scaling effective GTM strategies for Enterprise.

• Demonstrated ability to lead messaging strategy and build frameworks that span the full customer journey with clear, differentiated value propositions.

• Deep understanding of B2B SaaS product marketing disciplines: positioning and storytelling, pricing and packaging, competitive analysis, segmentation, and revenue enablement.

• Experience operating in a rapidly scaling environment, with a track record of bringing structure, clarity, and focus to complex stakeholder groups.

• Strong leadership skills with the ability to hire, develop, and inspire a high-performing team.

• Excellent communication skills, with the ability to translate complex product and AI concepts into clear, compelling narratives for both technical and non-technical audiences.

• Exceptional cross-functional collaboration skills and the ability to influence and align leaders across Product, Sales, Customer Success, Finance, and Marketing.

• Analytical mindset and comfort working with data to surface insights, test hypotheses, and continuously refine GTM strategies.

• Demonstrated working knowledge of AI and agentic approaches, with practical examples of how you have applied AI tools and techniques to improve day-to-day work and marketing impact.

• Bachelor’s degree in Engineering, Marketing, Business, or a related field; an MBA or advanced degree is an asset.

• Experience in vertical SaaS and/or healthcare software is considered an asset.

Location and Work Model

This role is based in the Greater Toronto Area. At AlayaCare, our hybrid model includes set in-office collaboration days at our Toronto office, and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork.

Why Join AlayaCare?

Work With Purpose

At AlayaCare, you’ll help build technology that empowers care providers and improves outcomes for patients and families. Every feature you help bring to market will support better, more connected, and more human care in the community.

Grow in a High-Trust Culture

We believe in transparency, feedback, and assuming positive intent. Here, you’ll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, mobility opportunities, and a promote-from-within philosophy.

Balance That Works for You

We value flexibility and well-being. From Wellness Fridays to volunteer time off to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.

Benefits That Matter

• Equity in a well-funded, scaling company.

• Comprehensive health benefits, telemedicine, and lifestyle spending accounts.

• Parental leave top-up and family support programs.

Inclusive by Design

We celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.

Ready to Join Us?

Apply today and help shape how home and community care is delivered with the power of SaaS and agentic AI. Not the right role for you? Share this posting with someone who might be a great fit.

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.

We’re committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to careers@alayacare.com

Build the future of go-to-market with AI

What if you could redesign how marketing, sales, and customer success actually work-using AI to drive real business impact? At Coveo, we’re doing exactly that, and this role puts you right at the center of it.

You’ll partner with GTM leaders to identify high-impact opportunities, then build and ship AI-driven solutions that improve pipeline, buyer experience, and rep effectiveness. If you like owning outcomes and moving fast, you’ll feel right at home.

As our Senior Specialist, AI GTM Automation, you will:

• Design and build AI-driven workflows and agents across the GTM stack, from inbound lead handling to outbound automation
• Integrate systems such as Salesforce, marketing automation platforms, and data enrichment tools
• Partner with Sales, Marketing, and Customer Success leaders to identify high-impact use cases and translate them into scalable solutions
• Rapidly prototype, test, and iterate on AI initiatives based on performance and return on investment
• Drive adoption of AI tools across GTM teams by enabling and educating stakeholders
• Contribute to initiatives such as conversational AI, account intelligence, and personalization at scale

Here is what will qualify you for the role:

• Strong understanding of GTM systems, including sales, marketing, and revenue operations ecosystems
• Hands-on experience with APIs, automation tools, and data workflows
• Familiarity with Salesforce and common GTM platforms
• Proven ability to ship solutions and measure their real-world impact

What will make you stand out:

• Experience with AI agent frameworks or workflow automation tools (e.g., Relevance AI, Zapier, n8n, Clay)
• Ability to operate in ambiguous environments and move from problem to solution quickly
• Strong cross-functional collaboration and communication skills
• Sharp prioritization skills and good judgment on what to build (and what not to)
• Bias for action and curiosity to design workflows and capabilities that work 

Do you think you can bring this role to life? Or add your own color?
 

You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

Microsoft Licensing Specialist 

Who We Are: 

Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and close collaboration with our team and customers.

With locations in Kitchener, Montreal and Vancouver, we strive to create an energetic, fun workplace where ambitious, like-minded teammates collaborate, innovate, and thrive as we continue to grow our national footprint.

We are Quadbridge. See how we’re building tomorrow’s solutions, together.

This Role:

The Microsoft Licensing Specialist (Mid‑Level) is responsible for ensuring commercial accuracy, licensing optimization, and scalable revenue growth across the Microsoft CSP portfolio. This role extends beyond transactional licensing support by actively leveraging Microsoft funding programs, workshops, and CoreView licensing assessments to accelerate pipeline, modernize customers, and reduce commercial and compliance risk.

Key Responsibilities:

1. Microsoft Licensing Advisory & CSP Management

• Advise Sales and customers on Microsoft licensing across:
• Microsoft 365 (Business, E3/E5)
• Security & Compliance add‑ons
• Teams, Calling, and Voice
• Copilot and AI‑related SKUs
• Provide guidance on NCE commitments, term alignment, seat management, and renewals
• Support new business, expansions, renewals, and mid‑term adjustments
• Act as an escalation point for complex licensing scenarios (multi‑tenant, M&A, carve‑outs, mixed contracts)

2. Licensing Governance & Commercial Accuracy

• Ensure compliance with Microsoft CSP, NCE, and partner policies
• Validate deal structures to protect:
• Margin
• Contract duration alignment
• Billing and invoicing accuracy
• Reduce licensing errors, remediation effort, and revenue leakage
• Maintain documentation standards to support audit readiness

3. CoreView Licensing & Tenant Assessments

• Run and interpret CoreView licensing and tenant assessments to:
  • Identify over‑licensing and under‑licensing risks
  • Surface security, identity, and configuration gaps
  • Support compliance and optimization discussions
• Translate CoreView insights into:
  • Licensing optimization recommendations
  • Sales opportunities
  • Funded workshop or assessment entry points
• Position CoreView assessments as part of standard renewal and lifecycle motions
• Partner with Sales, Presales, and Professional Services to ensure assessment findings clearly map to:
  • License changes
  • Projects
  • Managed services opportunities

4. Microsoft Funding Programs & Workshops

(Microsoft‑Facing Responsibility)

Funding Identification & Enablement

• Identify customer eligibility for Microsoft funding programs, including:
• Modern Work, Security, Copilot, and AI readiness workshops
• Migration, assessment, and adoption incentives
• Align licensing configurations and customer intent to funding eligibility requirements
• Position funded workshops as low‑risk entry points that support broader modernization and AI motions

Microsoft & Distributor Collaboration

• Act as an operational liaison with Microsoft and authorized distributors on funding programs
• Maintain working relationships with:
• Microsoft Partner Development Managers (PDMs)
• SMB / SMC Microsoft sales teams
• Distributor funding and channel teams
• Engage Microsoft early in opportunity cycles to:
• Validate funding eligibility
• Align workshop scope to Microsoft priorities
• Confirm SKU and licensing prerequisites
• Participate in Microsoft enablement sessions, partner updates, and program briefings
• Interpret and operationalize Microsoft guidance for internal teams

Program Governance & Compliance

• Ensure funded engagements are:
• Correctly scoped
• Program‑compliant
• Aligned to delivery capacity and margin expectations
• Support proof‑of‑execution readiness through proper documentation and licensing alignment
• Coordinate with Microsoft and distributors to resolve:
• Eligibility questions
• Scope constraints
• Program clarifications or conflicts

5. Sales Enablement & Pipeline Acceleration

• Serve as a trusted commercial advisor to Sales teams
• Coach Sales on:
• Licensing trade‑offs and package design
• Funding‑backed deal strategies
• Workshop‑first vs license‑first motions
• Use CoreView assessments and funding programs to:
• Remove buyer friction
• Create urgency
• Pull deals forward
• Support workshop → project → managed services conversion motions

6. Renewal & Lifecycle Management

• Support proactive renewal motions by identifying:
• Licensing optimization opportunities
• Funding‑backed modernization conversations
• Security, Copilot, and AI uplift opportunities
• Enable value‑led renewal discussions rather than reactive renewals
• Contribute to churn reduction and renewal growth strategies

1. Cross‑Functional Collaboration

• Partner closely with:
• Presales (solution and assessment alignment)
• Professional Services (delivery readiness and attach)
• Ensure alignment between commercial promises, funded engagements, and delivery execution

7. Knowledge Management & Continuous Improvement

• Stay current on:
• CSP / NCE changes
• Microsoft licensing updates
• Funding programs and priority solution areas
• Contribute to internal:
• Licensing playbooks
• CoreView assessment guidance
• Funding qualification and scoping checklists
• Support enablement and coaching of junior licensing or renewal staff

Required Skills & Experience

• 3 to 5 years in a Microsoft licensing or CSP role within an SMB VAR
• Strong understanding of:
• Microsoft 365 licensing constructs
• NCE commercial rules
• Experience working with Microsoft funding programs and workshops
• Hands‑on experience running and interpreting CoreView assessments
• Strong communication and stakeholder management skills
• High attention to commercial detail and governance

Preferred Certifications / Experience

• MS‑900 (Microsoft 365 Fundamentals) or AB 900
• SC‑900 or AZ‑900
• CoreView platform experience
• Exposure to Modern Work, Security, Copilot, or AI initiatives

Why Quadbridge? 

• Invest in Your Future – Benefit from our RRSP program to help you plan ahead.
• Grow With Us – Take advantage of ongoing professional training and development opportunities.
• Comprehensive Coverage – A complete health, dental, life and LTD insurance plan
• Top-Tier Equipment – We provide everything you need to do your best work.
• A Vibrant Workplace – Join us for monthly social and team building events.
• Perks You’ll Love – In our Montreal office, enjoy an onsite chef and gym.
• Stay Connected – Receive a phone allowance to keep you plugged in.
• Bring Your Best Friend – Our offices are pet-friendly!

Salary range:

Maximum $120,000 annually

Work Schedule:

Monday to Friday, 8:30 a.m. to 5 p.m.

Permanent, full-time, hybrid

Location:

Montreal (QC) , Kitchener (ON) or Vancouver (BC)

Application Deadline  

June 1st, 2026

Ce poste est également affiché en français. 

Quadbridge is an equal opportunity employer, committed to diversity and inclusion in compliance with the Canadian Human Rights Act and Employment Equity Act. If you require accommodations under the Accessibility for Ontarians with Disabilities Act (AODA) and other applicable Canadian laws during the interview process, please inform us, and we will ensure your needs are met.

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

*A select number of positions require full-time in office attendance*

As a Sr. Buyer to the infrastructure department, you will be supporting our IT sourcing initiatives. The department will be responsible for purchasing and managing the IT equipment both Hardware and Software. This role supports our entire global organization and serves as the primary point of contact with key internal executives and strategic vendors.

What you'll be doing: 

• Responsible for the procurement, maintenance and/or refurbishment of hardware, software, and inventory management.
• Manage contact between external IT suppliers, vendors or contractors
• Providing integration and support for the procurement system that the department is using
• Also help out with processing invoices and work with tickets to provide hardware or software
• Maintain the whole Purchase order cycle
• Data entry and keep all the records updated in the system
• Provide support and guidance to less senior colleagues

What you'll need to be successful:

Must haves: 

• 5+ years of experience in sourcing or procurement
• A bachelor’s degree/ diploma in Procurement, Sourcing, Administration or related field or sufficient experience
• Excellent oral and written communication skills with strong interpersonal and presentation skills
• Strong Computer skills (Microsoft office- Word, Excel, ERP Systems)
• Understanding of general procurement challenges and solutions
• Proven ability to work and align with internal stakeholders such as IT, Security, compliance, etc
• Comfortable using any kind of Software, ERP on daily basis
• Strong communication skills and comfortable with the IT terminology

Nice to haves: 

• Familiarity working with IT ServiceDesk Platforms
• Knowledge of different types of IT Hardware
• Basic Accounting knowledge- processing invoices etc.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow.

Help us scale our impact across North America.

We’re looking for a Regional Marketing Manager, NA - a strategic and hands-on marketing leader who can build regional momentum, drive pipeline growth, and elevate Poka’s brand across the North American market. You’ll play a pivotal role in shaping how we reach and engage manufacturing and industrial leaders, working closely with our global marketing team in US and Canada and a growing regional commercial organization.

What you’ll be doing

• Lead and execute regional marketing strategy: Define and implement Poka’s North American marketing strategy in alignment with global GTM priorities.
  
  
• Leverage AI tools to enhance marketing execution: from accelerating content creation and localization to improving campaign targeting, insights, and operational efficiency.
  
  
• Drive demand and account-based marketing (ABM): Lead multi-channel campaigns to generate net new qualified pipeline; design and manage ABM programs targeting enterprise and strategic accounts with tight alignment to the NA Sales organization ensuring marketing is a direct accelerant to revenue.
  
  
• Champion content and brand localization: Partner with global teams to adapt messaging, create localized content, and build regional thought leadership and customer case studies.
  
  
• Orchestrate regional events: Plan, promote, and execute North American trade shows, executive roundtables, and webinars — with a focus on engagement quality and measurable ROI.
  
  
• Leverage marketing technology: Use CRM, MAP, analytics, SEO/SEM, and paid media tools to optimize campaigns and measure attribution.
  
  
• Be the regional expert: Bring insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
  
  
• Own metrics and budget: Set and track performance KPIs (CPL, CAC, pipeline contribution) and manage regional marketing budgets effectively.
  
  

What you bring

• 8+ years of B2B marketing experience, ideally in enterprise SaaS or industrial technology.
  
  
• Proven success driving net new pipeline in enterprise B2B markets — experience selling into large manufacturing or industrial organizations, with customer marketing exposure to understand the full account lifecycle.
  
  
• Comfort using modern AI tools to support research, content development, analytics, and day-to-day marketing workflows.
  
  
• Demonstrated ability to design and execute demand generation and ABM strategies that create measurable pipeline impact.
  
  
• Experience managing and scaling regional teams or agency partners.
  
  
• Strong grasp of digital marketing tools and analytics (HubSpot, Salesforce, Google Analytics, SEO/SEM, paid media platforms).
  
  
• Excellent communication and storytelling skills, with an eye for high-quality content and brand consistency.
  
  
• A data-driven mindset and comfort managing budgets, KPIs, and reporting.
  
  
• Fluency in English required; French speaking a plus.

Why Poka

You’ll join a globally minded, people-first company that’s redefining what’s possible for frontline manufacturing workers. We’re agile, collaborative, and growing fast - backed by IFS and trusted by some of the world’s most respected brands. You’ll have the opportunity to shape Poka’s presence and make a direct impact on the future of smart manufacturing.

We’re looking for a Lead Product Marketing Manager to define how our multi-product platform shows up in the market — shaping our story, driving world-class product launches, and enabling our go-to-market teams to win.

This role sits at the center of Product, Sales, Customer Experience, Marketing, and Partnerships, translating complex capabilities into clear, compelling narratives that resonate with enterprise buyers.

You’ll play a highly visible, strategic role with direct impact on growth, market perception, and product adoption — helping a recognized leader power some of the most sustainability-driven organizations in the world.

Your responsibilities will include:

Own Our Story

• Define and evolve our category narrative across ESG data, carbon, climate risk, and sustainability performance
• Translate complex product capabilities into clear, differentiated value propositions
• Build messaging frameworks tailored to key personas (Sustainability, Legal, Finance, Risk)

Lead Product Launches

• Own end-to-end go-to-market strategy for new products and capabilities
• Partner with Product on launch readiness, packaging, and pricing strategy
• Deliver impactful launches that drive pipeline, adoption, and customer value

Enable Revenue Teams to Win

• Equip Sales and partners with the tools, messaging, and confidence to win
• Develop high-impact enablement assets (pitch decks, battlecards, demos)
• Support strategic deals with tailored narratives and content
• Lead the win/loss program and translate insights into action

Drive Market Intelligence

• Own competitive intelligence and market insights
• Influence product strategy with buyer needs, trends, and analyst perspectives
• Support analyst relations (Gartner, IDC, Forrester, Verdantix) and category positioning

Build Thought Leadership

• Partner with Marketing to turn product innovation into compelling content
• Contribute to website, case studies, webinars, and thought leadership
• Elevate our voice as a category leader in ESG and sustainability technology
• Support campaigns that drive both demand and credibility

What we’re looking for:

• 5+ years in Product Marketing, ideally in B2B SaaS
• Experience supporting enterprise sales and complex GTM motions
• Proven track record of successful product launches and GTM execution
• Experience with multi-product platforms or ecosystems
• SaaS pricing experience is a strong asset
• ESG or sustainability knowledge is a plus
• Exceptional ability to simplify complex topics into compelling narratives
• Strong balance of strategic thinking and hands-on execution
• Deep understanding of enterprise buyers and long sales cycles
• Proven ability to influence cross-functional stakeholders
• Excellent storytelling and communication skills
• Comfort working with modern tools and AI (e.g., Gemini, NotebookLM, Gong)
• Customer-obsessed and market-driven
• Structured thinker with a strong point of view
• Thrives in fast-paced, evolving environments
• Collaborative, low-ego, and impact-oriented

What we offer :

• Join an early-stage, well-financed company
• Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software
• Contribute your knowledge and insights to increase awareness and knowledge of sustainability
• Generous health benefits 
• Flexible schedules
• 4 weeks of vacation 
• Stock option plan

Shape the narrative of the connected worker movement

We’re looking for a strategic, hands-on Content Marketing Strategist to elevate Poka’s voice in the market and accelerate our next stage of growth. This role goes beyond writing - you’ll define how we tell our story across formats, channels, and regions, ensuring our content drives measurable business impact.

If you’re excited about building a modern content engine - including a stronger video presence and using data and AI to continuously improve performance, this role is for you.

The role

As Content Marketing Strategist, you’ll own and evolve Poka’s global content strategy across the full buyer journey from awareness to decision. You’ll work closely with the VP Marketing, Director Demand Generation and cross-functional teams to ensure our messaging is clear, differentiated, and performance-driven.

You’ll also take the lead in formalizing and accelerating our video strategy, bringing structure, consistency, and measurable impact to this critical channel.

This is a high-visibility role with direct influence on pipeline, brand perception, and market positioning.

What you’ll be doing

• Define and execute a comprehensive content strategy aligned with business priorities, product initiatives, and regional growth goals.
• Build and manage a dynamic editorial calendar mapped to personas and stages of the buyer journey.
• Develop and lead Poka’s video content strategy, including thought leadership, customer stories, product storytelling, and campaign support—ensuring video becomes a scalable, high-impact channel.
• Produce high-value content assets (e.g., whitepapers, guides, case studies, landing pages, blogs, video scripts, infographics) that support demand generation, SEO, and brand awareness.
• Write and edit blogs, web copy, email campaigns, speaking abstracts, and sales enablement materials to support integrated marketing programs.
• Leverage the latest AI-powered tools to enhance content research, creation, optimization, personalization, and performance analysis—while maintaining strong editorial standards and brand integrity.
• Collaborate with Product, Sales, Customer Success, and Leadership to translate subject matter expertise into compelling external narratives.
• Build repeatable workflows to maximize the reach and lifecycle of each content asset across web, social, email, paid, PR, and events.
• Partner closely with performance marketing to ensure content supports campaign goals and pipeline contribution.
• Define, track, and report on content KPIs (engagement, SEO performance, conversion, influenced pipeline, etc.), using insights to continuously refine strategy and improve effectiveness.
• Manage internal contributors and external writers, designers, video partners, and agencies to ensure consistent quality and delivery.

What you bring

• 5+ years of experience in content marketing, product marketing, PR, or corporate communications - ideally in B2B SaaS.
• Proven experience developing multi-format content strategies, including video.
• A strong editorial mindset and deep understanding of persona-driven, value-based messaging across the buyer journey.
• Exceptional English writing and editing skills - you can make complex industrial and technical topics clear and compelling.
• Strong analytical skills and experience measuring content effectiveness, tracking KPIs, and translating data into strategic improvements.
• Experience using modern AI tools to enhance productivity, content performance, and distribution strategy.
• A balance of creativity and structure, you can think big, but you also build systems that scale.
  
  
• Comfort working in a fast-paced, evolving global environment and managing multiple priorities.
• B2B SaaS experience required; manufacturing, industrial tech, or digital transformation experience is a strong plus.
• Bilingual (French) is an asset.

Why Poka?

This is a high-visibility role with real influence. You’ll help define a growing category in manufacturing technology, shape the voice of a scaling global company, and build modern, AI-enabled content operations from the ground up.

If you’re excited about turning complex industry challenges into content that drives real business impact - we’d love to connect.