Role

We are looking for a Field Marketing Specialist to join our Marketing team in Japan, reporting to the Marketing Director of North Asia. The Field Marketing Specialist is a key member of the regional marketing team, responsible for planning, coordinating, and executing marketing initiatives across multiple channels. You will focus on hands-on project management, data reporting, and campaign analysis while contributing to strategic initiatives within a dynamic, fast-paced organization.

What you’ll do (Role Expectations)

• Plan and execute events, webinars, trade shows, and regional campaigns, ensuring the availability of necessary materials and improving performance based on results

• Maintain accurate updates in CRM and automation tools, track campaign results, analyze ROI/KPIs, and deliver actionable insights for optimization

• Drive collaborative marketing activities with partners, particularly Technical Alliance Partners

• Handle event timelines, budgets, logistics, vendor coordination, and inventory readiness to ensure smooth and timely project delivery

• Support the team with administrative tasks and operational assistance to drive overall marketing efficiency

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.

• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.

• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.

• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.

• You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.

What We’re Looking for (Minimum Qualifications)

• 1–2 years of experience in marketing, event coordination, or project management

• Fluent in Japanese (native or business level) with basic conversational English skills for international collaboration

• Strong organizational skills with the ability to effectively set priorities and manage multiple assignments

• Exceptional attention to detail and a results-driven mindset to ensure accuracy and impact in all deliverables

• Excellent communication and interpersonal skills with the ability to work in cross-functional and multicultural teams

What Will Make You Stand Out (Preferred Qualifications)

• Hands-on experience with CRM/marketing automation tools like Salesforce or Marketo and creative tools such as Adobe Photoshop or Illustrator

• Basic understanding of digital marketing strategies, including SEO, PPC, and social media marketing

• Proven experience in relationship management with vendors, partners, or distributors

#LI-TY2 #LI-Hybrid

Your Role

We’re seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments.

You’ll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. 

This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

What you’ll do

• Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees. You will define the creative theme, secure premier venues, curate high-impact content, and drive registration while maintaining a rigorous focus on ROI and post-event conversion.
• Drive competitive market intelligence by performing deep-dive analyses against key players in the industry. You will translate these insights into winning pricing and promotional strategies that differentiate Dialpad in the Japanese landscape.
• Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.
• Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan.
• Build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
• Collaborate with Sales and Marketing Operations to design and execute ABM programs targeting strategic accounts.
• Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
• Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives.
• Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad’s presence in Japan.
• Own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact.
• Set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
• Manage external agencies, vendors, and partners as needed to support growth goals.
• Build, mentor, and develop a high-performing local marketing team as the business scales.

Skills you’ll bring

• 5+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles.
• 2+ years of people leadership experience, with a track record of building and scaling teams preferred.
• Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics.
• Strong experience driving pipeline and revenue through integrated marketing programs.
• Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase).
• Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs.
• Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth.
• Experience partnering closely with Sales on outbound, nurture, and field marketing programs.
• Strong budget ownership and forecasting experience.
• Highly analytical, with the ability to translate data into insights and clear recommendations.
• Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
• Business-level fluency in Japanese and English.

THE COMPANY

AXS Japan GK, of AXS Group, LLC is a subsidiary of AEG and millions of tickets every year for 1600+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to leagues like the Swedish Football Association to teams like the Los Angeles Kings, Vegas Golden Knights, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide, including US offices in Charlotte, Cleveland, Dallas, Denver, Tempe and Las Vegas and international offices in London, Melbourne, Stockholm, Berlin, Paris, and Tokyo. At each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment.  

Since our founding in 2011 and as part of Anschutz Entertainment Group (AEG Worldwide), we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

AXS is thrilled to be expanding its operations in our Tokyo office. This move comes as our company continues to grow its global footprint. In Japan, AXS Tickets functions as the operating company, while AXS Japan focuses on development and corporate functions.


THE ROLE

The Marketing Manager role in Japan is a key position, primarily responsible for B2C marketing execution across our websites. You will focus on utilizing key marketing channels effectively and efficiently to drive ticket sales, while also supporting consumer and client brand awareness. Working closely with the global marketing team and local stakeholders, you will monitor and update front-facing promotional areas and support B2B communications as needed.

You are highly organized and accustomed to working in a fast-paced team environment. You have a keen eye for detail and can work with speed and accuracy. Your presentation skills are excellent, and you have a good command of English and Japanese. You are proficient in photo editing, can multi-task effortlessly, and remain positive and calm under pressure. You easily build friendly rapport with colleagues, adapting your style to work with a variety of people. You thrive as part of a passionate, busy team who love what they do.

KEY ACCOUNTABILITIES:

　

• Email marketing rollout for all weekly B2C campaigns – including newsletters, solus mails and ad-hoc campaigns. Work at getting the best out of the Salesforce email tool
• Push engaging content across our social media channels – keeping the artist & AXS brands in mind
• Supporting B2B business development and branding with communication and campaign support
• Work on regular competitor analysis and feedback.
• Paid social media and Google Ad word campaigns
• Using analytical tools, build weekly and monthly reports on Looker for Senior Management, feeding back results and improvement plans.

MAIN RESPONSIBILITIES:

• Support marketing across AXS.com, including ability to edit images, text and links.
• Collaboration with the Client Services Team to ensure processes are maintained and to continuously work on improvements.
• Ensure that AXS.com copy meets SEO requirements. Ensure that copy on each page is edited to be concise, refreshed and focused on key work search improvement.
• Work closely with the venues and promoters ticketing teams to ensure that processes are maintained and reviewed regularly to improve usability. This includes occasional face to face client meetings.
• Sending of B2B communications and product updates with the sales team
• Updating AXS Tickets B2B Solutions website and updating company LinkedIn page
• Lead on all social media communications – growing followers and engagement
• Plan and execute paid performance advertising (social media & Google), in collaboration with the relevant team.
• Use of Salesforce ECRM platform and sending out emails to our database
• Work with Looker data reports to review work and improve best practice / revenue drive
• Continuous review of competitors and reporting
• Working with data from previous shows and campaigns to best target future sales
• Work cross-functionally with the rest of the AXS Tickets team and wider AXS global team
• Positively adapting to our company culture and living our core values
• Translations for global marketing / product needs from English to Japanese

QUALIFICATIONS:

• 5+ years of experience in marketing, content, or related roles
• Hands-on experience with social media, CMS, and website back-end management
• Basic proficiency in Photoshop; familiarity with Salesforce is a plus
• Strong organizational skills with exceptional attention to detail
• Demonstrated ability to build and maintain relationships with stakeholders at all levels
• Experience leading projects or small teams is preferred
• Strategic thinking and data-driven decision-making skills
• Japanese proficiency: JLPT N1 or native level

What’s in it for You?

• The opportunity to play an integral role in expanding our global footprint
• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

Location:
Hulic Aoyama 2nd Building, Shibuya
A 10-minute walk from Shibuya Station or a 5-minute walk from Omotesando Station

Established:
AXS Japan GK in 2020, AXS Tickets GK in 2025, AXS Group LLC established in 2011, AEG established in 1999

Number of Employees:
AXS Japan GK = 9, AXS Tickets GK 11, AXS Group, LLC globally = 550+ 

 To learn more about our culture and values, visit: https://solutions.axs.com/careers/

About the Role

You'll join our Customer Support team as a fully-fledged support specialist, assisting both our Japanese-speaking users while also supporting our global customer base. Your strong customer support knowledge and excellent communication skills will help Ahrefs users worldwide get the most out of our tools, turning confusion into clarity for complex SEO and product queries.

Responsibilities

• Handle inbound customer inquiries via live chat and email in both Japanese and English, providing clear, concise, and helpful solutions.
• Effectively explain Ahrefs features and complex SEO concepts to users of varying technical proficiency.
• Troubleshoot user-reported issues, identify potential bugs or data discrepancies, and accurately escalate them to product or engineering teams when necessary, translating technical details as needed.
• Contribute to updating and maintaining our Help Center documentation, including localised content for Japanese users.
• Share customer feedback and insights from both Japanese and global users with product, marketing, and engineering teams to inform improvements and localisation efforts.
• Proactively identify opportunities to improve the customer experience and contribute to internal knowledge sharing.

Requirements

Must have:

• Native-level fluency in written and spoken Japanese and English
• Proven experience using Ahrefs or a similar advanced SEO platform like Moz, Semrush, etc. day-to-day
• Demonstrated ability to troubleshoot technical issues, differentiate between user error and system bugs, and accurately document/escalate problems
• Strong written communication skills, capable of explaining complex technical topics clearly and concisely to diverse audiences in both Japanese and English
• Experience providing customer support via live chat and email
• The ability to work independently within a remote-first, async communication environment, managing your own time effectively
• Role will include occassional weekend coverage (one Saturday or Sunday fortnightly)

Nice to have:

• 2+ years in a customer-facing support or success role, ideally for a SaaS product.
• Basic understanding of web technologies (HTML, CSS, JavaScript) good enough to quickly spot potential website issues.
• Familiarity with tools like Intercom and Slack.
• A good grasp of common SEO challenges and strategies within the Japanese market.

What Success Looks Like

In 6 months:

• You're efficiently handling a full queue of customer inquiries in both Japanese and English, consistently maintaining high customer satisfaction ratings (e.g., above 90% CSAT).
• You've effectively contributed to our internal knowledge base, either by documenting common solutions oridentifying gaps in existing support materials.
• You're confidently troubleshooting a wide range of issues and accurately escalating specific problems to the right internal teams without constant supervision.
• You've become a reliable and valued member of the Customer Success team, participating actively in internal discussions and knowledge sharing.

In 1 year:

• You're a recognised product expert, capable of handling virtually any customer query independently and efficiently.
• Your insights from both Japanese and global customers have directly contributed to actionable feedback for product improvements or process optimisations.
• You've taken initiative to improve a specific support process or piece of documentation, demonstrating ownership and a drive to make things better.
• You consistently maintain excellent communication habits, clear ticket resolution, and strong performance metrics across satisfaction, efficiency, and quality.

Why Ahrefs?

We're a lean, multinational startup building an all-in-one SEO toolset that helps people grow their search traffic. We're profitable, proudly bootstrapped, and believe in making decisions, not waiting for permission. If you can make a decision and you don't think it's going to get you fired, just do it. We value simple solutions, technical excellence, and iteration: first make it run, then right, then better. You'll have autonomy to get things done, a direct impact on our product and users, and the chance to work with a global team that prioritises async communication and results over process.

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

• Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

• Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

• Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

• Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.

• Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

• 5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

• Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.

• Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

• Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

• Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

• Experience managing growth budgets and working with modern marketing automation and analytics tools.