Position Summary

The Instructional Designer is a key member of IEM's Talent Development function, responsible for designing, developing, and continuously improving engaging and effective learning experiences that support organizational goals and drive measurable performance outcomes across our operations.

Working in close partnership with subject matter experts (SMEs), Production, Engineering, Quality, and operational leadership, the Instructional Designer translates complex technical and operational content into high-quality learning solutions — including e-learning modules, instructor-led training materials, job aids, assessments, and multimedia content — delivered across online, in-person, and hybrid formats.

The ideal candidate brings a strong foundation in instructional design methodology, hands-on experience with modern authoring and multimedia tools, and the ability to manage multiple projects simultaneously in a fast-paced manufacturing environment. This individual is a creative problem-solver who is passionate about learner experience, data-driven improvement, and building a world-class TD function at IEM.

Key Responsibilities

Conduct Learning Needs Analysis Partner with the Learning Program Managers, SMEs, and operational stakeholders to identify performance gaps, assess training needs, and define clear, measurable learning objectives. Lead SME intake calls and discovery sessions to gather the technical and operational content required to develop accurate, relevant training solutions.

Design Instructional Strategies Apply proven instructional design methodologies — including ADDIE, SAM, and Bloom's Taxonomy — to develop learner-centered instructional strategies that address specific learning objectives and align with IEM's business goals. Design for multiple modalities including instructor-led, e-learning, and blended learning formats.

Develop Engaging Learning Content Create high-quality, multimedia learning experiences using industry-standard authoring and production tools, including Articulate 360, Synthesia, DeepHow, and MS Office. Develop a full range of learning materials including e-learning modules, facilitator guides, participant handouts, job aids, competency assessments, and video-based learning content. Utilize audio-visual equipment (camera, gimbal, noise-canceling microphone, iPad) to produce professional-grade video demonstrations and recordings.

Facilitate Train-the-Trainer Sessions Design and deliver Train-the-Trainer programs to equip TD Training Specialists and subject matter experts with the skills, materials, and confidence needed to deliver training effectively and consistently across all facilities.

Evaluate & Continuously Improve Learning Solutions Implement robust evaluation strategies — including knowledge checks, skills assessments, and performance metrics — to measure learning outcomes and program effectiveness. Leverage learner feedback, quality data, and business performance indicators to continuously refine and improve content and delivery methods.

Manage LMS & Learning Technology Utilize the Learning Management System (LMS) to build, deploy, track, and report on training programs. Maintain accurate course libraries, learner records, and completion data in support of operational and audit requirements.

Lead Project Management & Cross-Functional Collaboration Manage multiple instructional design projects simultaneously, ensuring on-time delivery, quality standards, and alignment with organizational priorities. Collaborate with cross-functional teams across U.S. and Canadian facilities to ensure learning solutions are consistent, scalable, and operationally relevant.

Supervision of Personnel

• This role will not be responsible for supervision/management of other people.

Qualifications

Required

• Bachelors level degree or equivalent in Instructional Design, Educational Technology, Adult Education, Communications, or a related field — or equivalent combination of formal training and professional experience.
• 2+ years of experience in instructional design, curriculum development, or a related L&D role.
• Demonstrated proficiency with e-learning authoring tools such as Articulate 360, DeepHow, Synthesia, or equivalent platforms.
• Working knowledge of instructional design models and frameworks including ADDIE, SAM, and Bloom's Taxonomy.
• Experience developing a range of learning materials including e-learning modules, facilitator guides, job aids, and competency assessments.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong verbal and written communication skills in English, with the ability to present and explain instructional design concepts clearly to SMEs, stakeholders, and operational leaders.
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Ability to work on-site, with travel as required.

Preferred

• 3+ years of experience in instructional design, with a portfolio demonstrating a range of learning solutions across multiple modalities.
• Experience in a manufacturing or industrial environment.
• Proficiency in graphic design and multimedia production tools such as Adobe Creative Suite, Canva, or Vyond.
• Experience operating audio-visual production equipment including cameras, gimbals, and professional microphones.
• Familiarity with LMS platforms for course deployment, learner tracking, and reporting.
• Knowledge of adult learning principles and learner experience (LX) design best practices.
• Professional certification in instructional design or L&D (e.g., ATD CPTD, IDOL Academy, or equivalent).

Physical Demands

• Primarily required to sit for extended periods of desk-based work including instructional design, content development, and LMS administration (estimated 70–80% of working time).
• Regularly required to stand, walk, and move throughout office and production floor environments during SME sessions, video production, and training observations (estimated 20–30% of working time).
• Occasionally required to set up, operate, and transport audio-visual production equipment including cameras, tripods, gimbals, and related accessories.
• Must be able to occasionally lift, carry, or move equipment or training materials weighing up to 25 lbs. (approx. 11 kg).
• Requires prolonged close visual acuity for extended periods, including screen-based content development, video editing, and detailed review of training materials.
• Must be able to wear required personal protective equipment (PPE) when present on the production floor, including safety glasses, hearing protection, and safety footwear.

Location

• The position is fully onsite role in our Surrey, British Columbia facilities; but may require up to 10% travel to IEM facilities and occasional international travel to the United States.
• This position is not available for California residents.

Compensation: The hourly pay range for this position is C$ 39.00 - 50.00 

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! We are seeking a Program Experience Designer, People Operations — a rare blend of learning designer, experience architect, and AI practitioner who sits at the intersection of how people learn and how technology can make that learning exceptional.

You are not a pure instructional designer and you are not a pure technologist. You are the person in between: someone who understands the science of how adults learn, designs experiences that respect the learner’s time and context, and knows how to use AI to build programs that are smarter, faster to scale, and genuinely personalized. You bring a user experience mindset to everything you build — because you know that a learning program is only as good as the experience of going through it.

In this role, you will be a key contributor to one of the most significant transformations underway in Geotab’s People Operations function: reimagining how we onboard talent and develop leaders globally. The future of these programs is AI-driven, customized to each learner’s role, region, and experience level — and you will help build it. You thrive in ambiguity, prototype quickly, and care deeply about measurable outcomes over aesthetic polish.

What you'll do:

As a Program Experience Designer, People Operations, your key area of responsibility will be shifting HR programs from one-size-fits-all delivery to customized, AI-enhanced learning journeys. You will be responsible for designing adaptive learning architectures, creating modular content structures, and developing continuous learning touchpoints that support new hires and leaders. You will also need to provide regular status reports to key partners to ensure the project is on time and meeting expectations. You will need to work closely with People Operations, HR Business Partners, subject matter experts, and cross-functional stakeholders to translate learning needs into business solutions.   

To be successful in this role you will be a self-starter who thrives in ambiguity, prototypes quickly, and brings a user experience mindset to everything you build. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage multiple programs simultaneously. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.

How you'll make an impact:

• Play a hands-on role in reimagining HR programs including global onboarding, leadership experience and more. Focus on shifting programs from a one-size-fits-all delivery to customized, AI-enhanced learning journeys tailored to each learner’s role, region, seniority, and prior experience.

• Design adaptive learning architectures that sequence and personalize content dynamically — so a tenured industry professional and a new graduate have meaningfully different experiences within the same program.

• Extend the impact of onboarding beyond the first week, building continuous learning touchpoints that support new hires through their first 90 days and beyond.

• Design leadership development experiences that meet leaders where they are — building programs that adapt to individual growth areas, deliver just-in-time coaching resources, and scale across Geotab’s global teams without sacrificing quality or relevance.

• Apply adult learning principles and instructional design frameworks to build programs that are engaging, appropriately challenging, and structured for long-term retention.

• Design end-to-end learner journeys — from needs analysis and outcome definition through content architecture, experience flow, and assessment — with the learner’s perspective at the center of every decision.

• Bring a UX mindset to program design: map learner states, identify friction points, prototype and test experiences before full build, and iterate based on real usage data.

• Develop modular, composable content structures that can be personalized, sequenced adaptively, and updated without requiring a full redesign.

• Use AI tools to design, generate, and enhance learning content — from drafting scenario-based modules and knowledge checks to building conversational learning experiences and adaptive learning paths.

• Leverage AI to create truly customized learner experiences at scale: personalizing content delivery based on role, region, prior knowledge, and real-time performance data.

• Evaluate and recommend AI learning tools and platforms, with the ability to distinguish genuine capability from vendor hype — and the judgment to know when to build versus buy.

• Stay current on AI developments in the learning and HR tech space and translate emerging capabilities into practical enhancements to Geotab’s programs.

• Partner with People Operations, HR Business Partners, subject matter experts, and cross-functional stakeholders to identify learning needs and translate them into well-designed programs and business solutions.

• Build frameworks, templates, and playbooks that help the broader People Ops team adopt new design methods and AI-enhanced tools independently over time.

• Facilitate working sessions to surface tribal knowledge, align on learning outcomes, and ensure programs reflect Geotab’s culture and values across all regions.

• Ensure programs are globally ready — designed for cultural adaptability and regional compliance from the start, not retrofitted after the fact.

• Define success metrics that go beyond completion rates — measuring time-to-productivity, learner confidence, knowledge retention, manager satisfaction, and behavioral change.

• Instrument programs to capture meaningful data on what is working and where learners are struggling.

• Conduct regular program reviews and share actionable insights with stakeholders and leadership.

What you'll bring to the role:

Why job seekers choose Geotab: