Who We Are

At Platform Science, we’re working to connect everything that moves. Founded in 2015, we are an open IoT platform that partners with innovative fleets, application developers, vehicle manufacturers, and equipment providers in the transportation industry to deliver revolutionary solutions to supply chain professionals across the globe.

Our employees are an engaging, diverse group of people who believe in the power of great ideas. We hire people with different experiences and perspectives to build a company culture that fuels growth through innovation. We value thoughtful actions and empathy for others. We approach challenges with resiliency and creativity, while encouraging transparency because, no matter our backgrounds or responsibilities, we are one team.

About the Role

To support our growth, we are looking for a Digital Marketing Specialist. We need a B2B-focused, creative powerhouse and an unbeatable communicator! You will be the engine behind our digital domains, managing everything from marketing automation and multilingual website optimization to high-impact social media strategies. This is a full-time role reporting to the Senior Marketing Manager in Belgium.

Details: Full-time (40 hours/week). Work Location: Ieper, Belgium (Hybrid model).

Essential Responsibilities

• Integrated Campaign Management: Plan, execute, and optimize digital campaigns across webinars, paid media (SEO/SEA), social media, and email to drive lead generation and conversion.

• Marketing Automation: Implement and manage nurture workflows, ensuring effective lead scoring, segmentation, and performance tracking across global markets.

• Website Optimization: Manage and optimize our multilingual website, ensuring strong SEO/GEO performance, improved search visibility, and a structured content architecture.

• Data & Analytics: Monitor performance through tools like Google Analytics, track KPIs (traffic, engagement, conversion), and provide data-driven recommendations for improvement.

• Inbound Strategy: Oversee content updates, technical optimization, and performance reporting to support inbound marketing objectives.

• Multilingual Content: Develop and localize content strategies for website pages, blogs, presentations, brochures, banners, and digital assets.

• Email Marketing: Design and execute targeted email campaigns and automated nurture flows; manage A/B testing and analysis to improve performance.

• Social Media Presence: Build and manage a strong multichannel presence, developing organic and paid campaigns to increase brand awareness and traffic.

• Stakeholder Collaboration: Partner with internal and external stakeholders to ensure timely and detailed task execution and reporting.

Experience & Qualifications

• Education: Master’s or Bachelor’s degree in (Digital) Marketing or Communication.

• Experience: 3 to 5 years in a marketing function specifically within a B2B environment.

• Technical Stack: Strong experience with marketing automation tools and emailing platforms. Proficient with Google tools (Analytics, Tag Manager, Search Console), CRM/CMS platforms, and creative suites (Adobe or Canva).

• Communication: Flawless written and spoken English. Knowledge of Dutch, French, or German is a plus.

• Traits of a Successful Candidate: We are looking for someone who executes tasks with great detail and passion. You possess a proactive "hands-on" mentality and the ability to independently coordinate complex actions while motivating colleagues to achieve results together.

Benefits

The company offers various benefits to regular, full-time employees in Belgium:

• Mobility: Company car + fuel/charge card.

• Monthly Meal Vouchers (Edenred): €7,5.

• Allowances: Home Working Allowance, Internet Allowance, and Ecocheques (€250).

• Insurance: Comprehensive Medical Insurance (DKV) & Pension/Life Insurance (Baloise).

• Leave: 20 statutory days + 12 ADV days (32 days total).

Wie Wij Zijn

Bij Platform Science werken we aan het verbinden van alles wat beweegt. Opgericht in 2015, zijn we een open IoT-platform dat samenwerkt met innovatieve wagenparken, applicatieontwikkelaars, voertuigfabrikanten en leveranciers van apparatuur in de transportsector om revolutionaire oplossingen te leveren aan professionals in de supply chain over de hele wereld.

Onze medewerkers vormen een betrokken, diverse groep mensen die geloven in de kracht van geweldige ideeën. We nemen mensen met verschillende ervaringen en perspectieven aan om een bedrijfscultuur op te bouwen die groei stimuleert door innovatie. We waarderen doordachte acties en empathie voor anderen. We benaderen uitdagingen met veerkracht en creativiteit, terwijl we transparantie aanmoedigen, want ongeacht onze achtergrond of verantwoordelijkheden, we zijn één team.

Over de functie

Ter ondersteuning van onze groei zijn we op zoek naar een Digital Marketing Specialist. We zoeken een B2B-gerichte, creatieve krachtpatser en een onverslaanbare communicator! Je bent de motor achter onze digitale domeinen en beheert alles van marketingautomatisering en meertalige website-optimalisatie tot high-impact sociale mediastrategieën. Dit is een voltijdse functie die rapporteert aan de Senior Marketing Manager in België.

Essentiële verantwoordelijkheden

• Geïntegreerd Campagnebeheer: Plannen, uitvoeren en optimaliseren van digitale campagnes via webinars, betaalde media (SEO/SEA), sociale media en e-mail om leadgeneratie en conversie te stimuleren.

• Marketingautomatisering: Implementeren en beheren van nurture-workflows, zorgen voor effectieve lead-scoring, segmentatie en prestatiemeting in wereldwijde markten.

• Website-optimalisatie: Beheren en optimaliseren van onze meertalige website, zorgen voor sterke SEO/GEO-prestaties, verbeterde zoekzichtbaarheid en een gestructureerde content-architectuur.

• Data & Analytics: Prestaties monitoren via tools zoals Google Analytics, KPI's bijhouden (verkeer, betrokkenheid, conversie) en datagestuurde aanbevelingen doen voor verbetering.

• Inbound-strategie: Toezicht houden op content-updates, technische optimalisatie en prestatieregeling ter ondersteuning van inbound-marketingdoelstellingen.

• Meertalige Content: Ontwikkelen en lokaliseren van contentstrategieën voor websitepagina's, blogs, presentaties, brochures, banners en digitale assets.

• E-mailmarketing: Ontwerpen en uitvoeren van gerichte e-mailcampagnes en geautomatiseerde nurture-flows; beheren van A/B-tests en analyses om prestaties te verbeteren.

• Sociale Media-aanwezigheid: Opbouwen en beheren van een sterke aanwezigheid op meerdere kanalen, ontwikkelen van organische en betaalde campagnes om naamsbekendheid en verkeer te vergroten.

• Samenwerking met belanghebbenden: Samenwerken met interne en externe belanghebbenden om een tijdige en gedetailleerde uitvoering van taken en rapportage te garanderen.

Ervaring & Competenties

• Opleiding: Master of Bachelor in (Digitale) Marketing of Communicatie.

• Ervaring: 3 tot 5 jaar in een marketingfunctie, specifiek binnen een B2B-omgeving.

• Technische Stack: Sterke ervaring met marketing automation tools en e-mailplatformen. Ervaren met Google-tools (Analytics, Tag Manager, Search Console), CRM/CMS-platforms en creatieve software (Adobe of Canva).

• Communicatie: Foutloze beheersing van het Engels (geschreven en gesproken). Kennis van het Nederlands, Frans of Duits is een pluspunt.

• Eigenschappen van een succesvolle kandidaat: We zoeken iemand die taken uitvoert met grote precisie en passie. Je beschikt over een proactieve "hands-on" mentaliteit en het vermogen om onafhankelijk complexe acties te coördineren terwijl je collega's motiveert.

Benefits / Arbeidsvoorwaarden

• Mobiliteit: Bedrijfswagen + tankkaart/laadpas (Company car + fuel/charge card).

• Maaltijdcheques (Edenred): €7,5 per maand.

• Vergoedingen: Thuiswerkvergoeding, Internetvergoeding en Ecocheques (€250).

• Verzekeringen: DKV-hospitalisatieverzekering & Baloise-pensioen/groepsverzekering.

• Vrije tijd: 20 wettelijke vakantiedagen + 12 ADV-dagen (32 dagen totaal).

About The Team

The Voyager team in Anduril Industries is an engineering and design division with a vast experience in developing innovative computing and communications solutions for the network edge. The team specializes in integrating enterprise networking capabilities from global IT leaders with purpose-built hardware and software platforms designed to meet market demands for the most stringent of environmental requirements.

As the Director of Growth you will report to the Head of Growth for Anduril Mission Systems Division. Your role is cross-cutting. You’ll work across programs, engineering, growth, manufacturing, software, finance, external partners, and customers to develop and execute BL growth strategy for Imaging. You will be responsible for developing, mentoring, and building the growth team in the EMEA region and in collaboration with Division and BL leadership the accounts, and mission operations teams.

Key Responsibilities

• Use your personal network to lead sales campaigns supporting a diverse set of products
• Assist customers in meeting their requirements and addressing gaps by facilitating the delivery of new capabilities, products, and technologies that are available or could be developed by this team
• Develop and maintain close working relationships with internal Anduril stakeholders including business line and division leadership, growth teams, program and engineering teams, and corporate functions to identify and shape new business opportunities, communicate and resolve program issues, and provide strategic direction to execution teams.
• Identify, onboard, and manage strategic partners that are vital to growth strategy and program execution.
• Deliver on financial performance metrics and build strategic market growth initiatives.
• Build, mentor, and lead the Growth team in business development, account management, and mission operations functions.
• Provide guidance and support to leadership by crafting long-term growth and product strategies for the program

Account Management Activities

• Defines, outlines and documents customer technical. programmatic, operational and deployment requirements
• Develops and maintains business relationships between new and existing customers
• Uses Salesforce to update accounts, initial pricing, P.O.C. and expected close dates on leads and projects
• Works with Sales Engineering team refine customer solutions
• Performs live and static demonstrations of equipment on-site or over video teleconferencing
• Advises customers on emerging technology advancements
• Coordinates with wider team where relevant to provide customer training and support
• Works with Business Development team to appropriately channel customer inquiries
• Maintains and tracks potential revenue opportunities
• Performs other related duties as assigned by management.

Business Development Activities

• Plans, develops and executes business development activities in order to achieve short and long-term revenue and profitability goals.
• Identifies key growth areas and develops new business aligned with the company's growth strategy and campaigns.
• Maintains a deep understanding of business, positioning, market focus and solutions.
• Develops an understanding of the marketplace and competitor offerings.
• Builds, develops, and manages trusted relationships with key agency decision-makers and executives.
• Creates and delivers effective client presentations and proposals that address the specific needs of a client.
• Maintains a business development pipeline of new and potential clients.
• Works within Salesforce to track all customer activities.
• Understands company's product solutions capabilities and be able to effectively communicate them to customers.
• Works with the sales engineering team to refine customer solutions.
• Aids in identifying contract vehicles, teaming agreements and proposal development.
• Strong business acumen and a command of the capture management process.
• Works with CRO to develop pricing strategy.
• Develops and manages BD annual budget.
• Performs other related duties as assigned by management.

Required Qualifications

• Must be a proven business development leader who has pursued and won complex sales campaigns
• Desire to work in a fast-paced, highly entrepreneurial, and creative environment with strong management skills and a high level of emotional intelligence
• A builder and an owner: someone who is willing to put in the work across all aspects of the business, effectively prioritize actions, and own the outcomes.
• 7-10 years of experience in technical sales

Account Management Department  |  Full-time  |  Brussels (Hybrid)

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is the social-first creative agency within the Ogilvy network, headquartered at the WPP Campus in Brussels. With 130+ people from 15+ nationalities and a presence across four continents, we work with brands that expect more than content - they expect ideas that move culture.

We partner with leading international and Belgian brands, including Unilever, Absolut, Mondelez, Ford, IKEA, Hey, and EU and Belgian institutions. Our work spans social, integrated campaigns, events, and brand platforms. We build for the long term, not just the feed.

THE ROLE

We are looking for an experienced and driven Account Manager to join one of our most active and high-visibility account teams. You will be the operational backbone of the team, managing complex, multi-workstream programmes across social, production, and integrated moments, while building a direct and trusted relationship with a demanding, engaged client.

You will work closely with an Account Director and mentor junior members of the team. This is a role that rewards rigour, initiative, and the ability to bring structure and clarity to a fast-moving environment.

RESPONSIBILITIES

Client leadership

• Serve as the primary day-to-day contact for your clients, building trust-based relationships at multiple levels of their organisations.
• Stay close to their business realities - proactive, visible, and always one step ahead.
• Develop a deep understanding of each brand's market, competitive landscape, positioning, and tone of voice.
• Coordinate fluently with partner and multi-agency setups as required.

Project ownership

• Own end-to-end project management across a wide variety of projects - from always-on social and content series to productions, campaigns, and integrated briefs - from brief to delivery.
• Review all deliverables with a sharp eye for brand consistency, production quality, and creative integrity.
• Keep all stakeholders, internal and external, aligned, informed, and unblocked.
• Maintain clear written briefs, shared project planning, and structured debriefs for every project.

Creative & strategic collaboration

• Brief, inspire, and champion the creative team - generating enthusiasm and maintaining trust throughout each project.
• Contribute actively to strategies that go beyond social: integrated campaigns and broader brand thinking.
• Collaborate with partner agencies on integrated moments, ensuring OSL's social-first thinking strengthens the wider campaign ecosystem.
• Bring proactive ideas to clients. This role rewards initiative.

Financial & operational management

• Manage budgets across multiple concurrent workstreams with full transparency - tracking, flagging, and reporting with rigour.
• Own billing, invoicing, and PO processes; maintain a clear and shared financial overview of all activity.
• Anticipate and resolve project challenges early, keeping your Account Director and Business Director informed with context and a recommendation - not just a problem.

YOUR PROFILE

• 5+ years of experience in advertising, communications, or a related agency environment, with hands-on expertise in social and digital campaigns.
• A track record of managing complex accounts; you are comfortable on set, in client meetings, and in budget reviews.
• Experience navigating cross-agency or multi-partner environments; you know how to collaborate without losing sight of your brand's interest.
• Strategic instincts that extend beyond social — curious about ATL, integrated campaigns, and broader brand thinking.
• Proficient in French or Dutch, with a strong working knowledge of the other language. Fluent in English.
• A natural relationship-builder with strong people skills, with clients, creatives, and agency partners alike.
• Highly organised and delivery-focused: you keep projects on time, on budget, and on brief without losing your energy or creativity.
• Entrepreneurial, hands-on, and comfortable in an agile, fast-moving environment.
• Genuinely passionate about social media, content, and the creative process.

WHAT WE OFFER

• A full-time role at a trendsetting, ever-growing agency, working in a hybrid setup based in Brussels.
• High-impact accounts with creative freedom and a client who is genuinely receptive to bold ideas.
• A collaborative, diverse, and people-focused team with a strong culture of transparency and trust.
• Attractive package and benefits, with strong flexibility.
• Continuous training and career development opportunities.
• Continuous opportunities to grow through training and career conversations while doing strong work that works.  

ABOUT OGILVY SOCIAL.LAB 

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We are currently accepting applications for internships in early 2026. Please note that a university agreement is mandatory. 

RESPONSIBILITIES

PROFILE

We believe that our interns and team members are the driving force behind our success. 

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

As Social Intelligence Team Lead, you are responsible for the day to day running of the social intelligence capability - overseeing a team of analysts while ensuring the consistent delivery of high-quality, insight-driven work across all projects. You will collaborate closely with the Strategy Operations Manager and Strategy Partner: Social & Intelligence.

You balance team leadership with hands-on expertise, contributing directly to key projects while elevating the standard of work across the team. You play a central role in shaping how social and digital intelligence informs strategy, creativity, and business decisions for major global brands.

You also oversee the effective use and evolution of the team’s worldclass intelligence toolstack, ensuring smooth operations and strong partnerships with platform providers.

This role is suited to someone who combines strong analytical thinking with a passion for developing people, improving ways of working, and driving excellence in output.

RESPONSIBILITIES

Team Leadership & Development

• Manage, mentor, and develop a team of social intelligence analysts
• Set clear expectations, workflows, and priorities across projects
• Provide regular feedback and coaching to support individual growth
• Support a collaborative, curious, and high-performing team culture

Quality & Delivery

• Ensure consistent quality across all social intelligence outputs
• Review and refine key deliverables to maintain high standards
• Lead the delivery of complex or high-impact projects when needed
• Translate data into clear, actionable insights and compelling narratives

Intelligence & Strategy

• Design and implement social and digital intelligence approaches tailored to client needs
• Analyse data from a range of tools (e.g., social listening, audience, search, and competitive platforms)
• Support strategic planning with insight-led recommendations
• Represent the intelligence function in client meetings, workshops, and pitches

Tooling & Operations

• Oversee the team’s intelligence toolstack and ensure effective usage
• Act as a point of contact for platform partners
• Support troubleshooting and resolve data or tooling issues
• Identify opportunities to improve efficiency, workflows, and capabilities

Growth & Innovation

• Contribute to new business development, including scoping and proposals
• Identify opportunities to enhance methodologies, products, or services
• Stay ahead of industry trends and bring new thinking into the team

PROFILE

• 6-10+ years of experience in digital, social intelligence, or search data analytics, insights, or strategy roles.
• Proven experience managing or mentoring analysts or small teams
• Strong ability to set standards, review work, and ensure quality at scale
• Experience owning workflows, processes, or capability areas
• Comfortable balancing hands-on delivery with team leadership responsibilities
• Deep understanding of both qualitative and quantitative research methodologies.
• Proven track record in designing and implementing digital/social intelligence approaches.
• Advanced proficiency in intelligence and monitoring platforms.
• Expert knowledge of the social media landscape, internet culture, and platform-specific trends.
• Proven ability to transform complex datasets into meaningful, strategic insights.
• Excellent reporting and storytelling skills-visually and verbally.
• Strong interpersonal and client communication skills; confident in presenting to senior stakeholders.
• Passion for innovation, digital trends, and continuous improvement.
• Proactive, collaborative, and comfortable working in an integrated team environment.

Must-Haves

• Experience leading or coaching others in social intelligence or analytics roles
• Demonstrated ability to deliver high-quality work while managing multiple projects/people
• Strong problem-solving skills across both insight generation and tooling/platform challenges
• Experience conducting always-on social listening and campaign-based insights generation.
• Strong cultural trend tracking capabilities for real-time and strategic planning use.
• Solid understanding of performance metrics across both paid and organic social.
• Ability to conceptualize and implement custom methodologies.
• Advanced reporting and data visualization skills.

Nice-to-Haves

• Experience with dashboarding, data collection automation, and advanced data visualization tools.
• Knowledge of broader customer and user research methodologies
  
  

OFFER

• Full-time opportunity in an ever-growing, trendsetting advertising agency based in the WPP Campus. On-site is preferred, but we are open to remote candidates who can work on CET on a case by case basis.
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
• We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
• We thrive on transparency - our words and promises produce actions.
• Attractive package and benefits
• Strong flexibility plan
• Continuous training opportunities
• As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.

ABOUT OGILVY SOCIAL.LAB 

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We are currently accepting applications for internships starting in early 2026. Please note that a university agreement is mandatory. 

RESPONSIBILITIES

PROFILE

We believe that our interns and team members are the driving force behind our success. 

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 120-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Unilever, Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We’re looking for a driven Junior Account Manager to nurture and develop one of our most loved and established regional and international brands.

• Under the supervision of a Business Director, you lead your clients’ projects and are responsible for their daily management.
• You coordinate various 360 and social projects from briefing to delivery, including budget follow-up and planning.
• You ensure that the creative team/traffic manager/production manager/media are aligned throughout a project to meet deadlines and coordinate workflow.
• You are responsible for overcoming any difficulties and finding solutions during the project while keeping your Group Account Director and team informed throughout.
• You build strong relationships and foster good team spirit with both clients and members of the agency to bring great ideas and creative work to life

RESPONSIBILITIES

Client

• You have a thorough understanding of the client’s business and the major trends shaping their market(s).
• You are the client’s main point of contact.
• You build relationships with clients based on trust and mutual understanding.

Creative/Strategy

• You are the creative team’s main contact, providing direction on creative briefs, generating enthusiasm, and earning their trust.
• You master a range of presentation techniques to inspire the client and sell creative work.

Finance

• You manage the agency’s billing system and are responsible for invoicing, and issuing POs, etc.
• You have an understanding of the financial forecast/overview of your clients.
• You keep a clear overview of all income, costs, and expenses and track media spent (if any).

Administration

• You have a thorough working knowledge of all agency systems: plan briefings, reviews, follow planning procedures, etc.
• You are ultimately responsible for ensuring work is produced efficiently, on time, and within budget.
• You will work in close collaboration with your Business Director, who will set in place a structured way of working.

PROFILE

• You have more than 4 years of experience, with deep expertise in 360, digital & direct marketing.
• Native or equivalent level of Dutch and French. Master of English.
• Comfortable in growing client relationships and business.
• Skillful project management – expert in scoping and delivering projects on time and on budget.
• Enthusiastic team player. Curious and keen to grow & learn. Flexible and open to working in an agile environment. Hands-on. 

OFFER

• Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the new WPP Campus.
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
• We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
• We thrive on transparency - Our words and promises produce actions.
• Attractive package and benefits.
• Strong flexibility plan.
• Continuous training opportunities.
• As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.

Let’s start with the role

As a member of the Betano local team, reporting to the Local Country Manager, you will be responsible for overseeing, developing, and executing tactical action plans, monitoring local marketing objectives, and contributing to the development of strategic initiatives. Operating in the fast-paced and dynamic environment of sports betting and online gaming, you will also collaborate closely with cross-functional teams to ensure alignment with overall business goals. You will act as the key link between the local teams and HQ, ensuring the smooth rollout of all relevant marketing operations.

• Monitor marketing performance across multiple channels (e.g., site traffic, new visitors, registrations, conversions, CPA), ensuring alignment with market targets and KPIs derived from the overarching financial KPIs;
• Develop tactical action plans and track the execution, ensuring that brand positioning, media strategies, and campaign deliverables are met according to the local market plan;
• Develop and localize, in collaboration with internal teams and external creative agencies, compliant materials (TV, ATL, BTL, digital, on-site), ensuring optimal compatibility between creatives and local target group characteristics;
• Monitor and report on the marketing budget, ensuring efficient allocation and identifying opportunities for optimization;
• Take full ownership of the local marketing budget, including invoice processing and vendor management, ensuring maximum ROI;
• Collaborate with local and central content teams to ensure high quality and consistency across all inbound and outbound communications;
• Monitor, track and evaluate all marketing activities, including sponsorships, and report on KPIs across channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take corrective actions where needed;
• Monitor and report on competition and their activities across communications, product and compliance areas; assess market and media research to provide insights that support the Country Manager and HQ in understanding consumer trends and competitive dynamics;
• Collaborate with agencies and third-party partners (you will be the local point of contact) for the execution of the local campaigns/communications plan;
• Create reports and analyses for the Country Manager, keeping them informed of key marketing metrics and campaign performance;
• Ensure that all marketing activities comply with local regulations.

What you’ll bring:

• Bachelor’s Degree in marketing or a relevant field;
• At least 5 years of experience in a marketing role (e.g. social media), preferably within the online industry;
• Native French and/or Dutch Speaker;
• Strong command of the English language, both written and spoken;
• Passion for sports and the online gaming industry;
• Business orientation and understanding, with an entrepreneurial mindset and attitude;
• Strong analytical skills and a data-driven mindset;
• Creativity and motivation to design and execute new projects that ultimately drive KPIs and help achieve the defined targets;
• Hands-on mentality and proactive approach, with a strong team-oriented mindset;
• Strong communication skills to convey targets, actions, plans and inspire others to deliver results;
• Availability for international travel and mobility is considered a plus.

Kaizen Gaming Perks

• 💸 Competitive pay and bonus scheme
• 👩‍⚕️ Private health insurance
• 💰 Meal allowance 
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training
• 🏃 A buddy will support you with your onboarding

#LI-Remote

#LI-DG1

HR & Admin Intern

Join Artefact Belgium: Lead the Future of Generative AI and Large Language Models

Are you a proactive talent enthusiast with a passion for people and technology? Artefact Belgium is looking for an HR & Admin Intern to help us attract, develop, and support the brightest minds in the Data & AI industry. If you are a student or recent graduate who thrives in a fast-paced consulting environment and wants to shape the culture of a leading AI firm, we invite you to join our team in Brussels.

Who You Are

• Aspiring HR Professional: Currently pursuing or recently completed a degree in Human Resources, Psychology, Business, or a related field.
• People-Centric & Tech-Curious: You don’t need to code, but you are excited by the world of AI and understand that great technology is built by great people.
• Organized & Agile: Able to manage multiple administrative and creative tasks with a high degree of autonomy and attention to detail.
• Strong Communicator: Excellent interpersonal skills with the ability to engage with diverse profiles.
• Eager to Grow: A "can-do" attitude, ready to learn the ropes of HR operations, recruitment, and employer branding in a global firm.

Who We Are

Artefact is a leading Data & AI consulting firm at the forefront of AI innovation. With a global presence, we collaborate with top-tier clients across industries, including healthcare, manufacturing, and media, to harness the transformative power of generative AI. Our team in Belgium is specialized in LLM and GenAI projects, working on the most advanced applications of these technologies. Our inclusive and forward-thinking culture encourages creativity, collaboration, and professional growth.

What You Will Do

• Partner on HR Policies: Work directly with the HR Manager to research, draft, and implement internal policies (e.g., remote work frameworks, wellbeing programs, car/mobility policies, and CSR initiatives).
• Support Talent Acquisition: Assist in the end-to-end recruitment process, from sourcing specialized AI talent to managing the candidate pipeline.
• Drive Employer Branding: Help execute local initiatives (social media, campus events) to position Artefact as the employer of choice for tech talent in Belgium.
• People Operations & Compliance: Assist with the administrative lifecycle—onboarding, contract prep, and ensuring our processes align with Belgian labor standards.
• Foster Culture: Help organize internal events and workshops that reinforce our "One Artefact" spirit.

What You Bring

• Current Student Status: You must be enrolled in a University or High School program (Hogeschool/Haute École). This internship is unpaid and governed by an internship agreement (stageovereenkomst/convention de stage) provided by your school.
• Language Skills: Strong written and verbal communication skills in English. Knowledge of Dutch and/or French is highly valued for navigating Belgian social legislation.
• Tech Savvy: Comfortable using Microsoft Office (Excel, PowerPoint) and curious about learning HRIS and recruitment tools.
• Reliability: A high level of confidentiality and professional integrity.

What We Offer

• Real Responsibility: You won't just be making coffee; you will be a full member of the HR team with ownership of specific projects.
• Innovation: A front-row seat to the latest trends in Generative AI and Data Science.
• Networking: Access to a global network of experts across the Artefact group.
• Direct Coaching: You will work closely with our HR Manager, receiving practical guidance and feedback on your work.
• Dynamic Environment: A collaborative and inclusive workplace in the heart of Brussels, with exposure to the latest trends in the AI industry.

This position is based in Brussels, with opportunities to collaborate on projects worldwide.

HR & Admin Intern

Join Artefact Belgium: Lead the Future of Generative AI and Large Language Models

Are you a proactive talent enthusiast with a passion for people and technology? Artefact Belgium is looking for an HR & Admin Intern to help us attract, develop, and support the brightest minds in the Data & AI industry. If you are a student or recent graduate who thrives in a fast-paced consulting environment and wants to shape the culture of a leading AI firm, we invite you to join our team in Brussels.

Who You Are

• Aspiring HR Professional: Currently pursuing or recently completed a degree in Human Resources, Psychology, Business, or a related field.
• People-Centric & Tech-Curious: You don’t need to code, but you are excited by the world of AI and understand that great technology is built by great people.
• Organized & Agile: Able to manage multiple administrative and creative tasks with a high degree of autonomy and attention to detail.
• Strong Communicator: Excellent interpersonal skills with the ability to engage with diverse profiles.
• Eager to Grow: A "can-do" attitude, ready to learn the ropes of HR operations, recruitment, and employer branding in a global firm.

Who We Are

Artefact is a leading Data & AI consulting firm at the forefront of AI innovation. With a global presence, we collaborate with top-tier clients across industries, including healthcare, manufacturing, and media, to harness the transformative power of generative AI. Our team in Belgium is specialized in LLM and GenAI projects, working on the most advanced applications of these technologies. Our inclusive and forward-thinking culture encourages creativity, collaboration, and professional growth.

What You Will Do

• Partner on HR Policies: Work directly with the HR Manager to research, draft, and implement internal policies (e.g., remote work frameworks, wellbeing programs, car/mobility policies, and CSR initiatives).
• Support Talent Acquisition: Assist in the end-to-end recruitment process, from sourcing specialized AI talent to managing the candidate pipeline.
• Drive Employer Branding: Help execute local initiatives (social media, campus events) to position Artefact as the employer of choice for tech talent in Belgium.
• People Operations & Compliance: Assist with the administrative lifecycle—onboarding, contract prep, and ensuring our processes align with Belgian labor standards.
• Foster Culture: Help organize internal events and workshops that reinforce our "One Artefact" spirit.

What You Bring

• Current Student Status: You must be enrolled in a University or High School program (Hogeschool/Haute École). This internship is unpaid and governed by an internship agreement (stageovereenkomst/convention de stage) provided by your school.
• Language Skills: Strong written and verbal communication skills in English. Knowledge of Dutch and/or French is highly valued for navigating Belgian social legislation.
• Tech Savvy: Comfortable using Microsoft Office (Excel, PowerPoint) and curious about learning HRIS and recruitment tools.
• Reliability: A high level of confidentiality and professional integrity.

What We Offer

• Real Responsibility: You won't just be making coffee; you will be a full member of the HR team with ownership of specific projects.
• Innovation: A front-row seat to the latest trends in Generative AI and Data Science.
• Networking: Access to a global network of experts across the Artefact group.
• Direct Coaching: You will work closely with our HR Manager, receiving practical guidance and feedback on your work.
• Dynamic Environment: A collaborative and inclusive workplace in the heart of Brussels, with exposure to the latest trends in the AI industry.

This position is based in Brussels, with opportunities to collaborate on projects worldwide.

Who we are

DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world's largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.

The Opportunity

The DevOps team at DoubleVerify is a 70+ team of experts positioned around the globe. We're building the infrastructure backbone for the next generation of AI-powered advertising verification that processes billions of impressions daily from the world's largest social media platforms.

As a DevOps RnD intern in Ghent, you’re positioned in a modern local office that interfaces with several different development teams. You’re part of a unique team that talks with developers, platform designers, security and many other teams in the company. You design solutions that directly affect how people work and get hands-on experience with working on production-grade infrastructure and codebases.

What You'll Achieve

• Be part of a local team in a global group
• Hands-on experience with scalable production infrastructure
• Gain experience in working with CI/CD, Infrastructure as code, the Cloud, and learn how AI can help in automating these.
• Get exposed to multiple teams of different cultures, locations and backgrounds
• Design and implement a full solution together with your mentor and other people in the team.

What You'll Bring

• You’re interested in understanding how technology works and digging deeper into details
• You’re not afraid to tackle complex systems and problems
• Initiative and autonomy— Use AI to unblock yourself, design a solution and validate it
• You're a collaborator: you have genuine curiosity about improving systems
• Active student in a computer science degree
• Basic understanding of Linux and scripting.
• Programming skills in a language such as Python, NodeJs or Go

What you’ll be working with

• Cloud: GCP (primary), AWS
• Orchestration: Kubernetes (GKE), Helm
• AI/ML: LangChain, OpenAI Agents SDK, Google ADK, n8n
• Observability: Prometheus, Grafana
• CI/CD: GitLab CI/CD, GitHub Actions
• IaC: Terraform, ArgoCD
• Languages: Python, Go, Bash, NodeJs

Why DevOps at DoubleVerify?

• Collaborative Culture: You'll work with a global team across Europe, US and Israel learning from diverse perspectives
• Hybrid flexibility (3 days in Ghent office, flexible scheduling)
• Strong remote collaboration tools and practices
• Access to cutting-edge AI tools (Claude Code, Cursor, GitHub Copilot, etc.)

Junior Digital Marketing Specialist - SEO | Brussels

Start date : as soon as possible

Are you ready to kickstart your career and become our future digital marketing wizard? If giving power back to the consumer through nifty search engine optimisation and superb content is like music to your ears, join us on our scaleup journey to becoming Belgium’s most popular fintech platform. 

About us

At TopCompare.be, we help people save money and make the best choices about personal finance. Our educational content and free, comprehensive and independent comparison tools enable people to find the right product at the best price. This way we give the power back to the consumer. We are growing rapidly since our launch in 2015 and are already the nr. 1 banking comparison platform in Belgium. Every year, we help over 2 million Belgians save time and money.

TopCompare.be is part of Samlino Group, Europe’s leading financial comparison platform present in Denmark, Finland, Belgium, Portugal and Greece, and headquartered in London. Being part of this group, we are backed by EUR 20 million funding from amongst others, Nova Founders Capital, Ace & Company and Silicon Valley entrepreneurs such as Peter Thiel and Mark Pincus. The group has been able to establish a strong market position with over 150 partners in Europe, state-of-the-art technology and marketing platforms as well as strong management teams.

The position

You make our Google traffic explode by optimising our website and our content. 

Responsibilities:

• On-site optimisation: based on thorough and creative keyword research you write great copy so that every page of our site is targeting the right consumer question. This includes writing personal finance content (blog articles, how-to guides) based on market and product research, improving existing articles by using SEO tools and translating content into your native language (NL or FR)
• You establish and maintain strong content partnerships with 3rd party websites by reaching out to relevant possible partners and come up with content ideas that fit both our expertise and their brand.
• Technical optimisation: you do regular website audits to tackle potential technical problems together with our development team
• Research, analysis and reporting: your optimisations are data-driven and you follow up  on the results of your actions. You are responsible for the monthly report which serves as another source of insights for further optimisation
• You contribute to excellent customer care on our website and social media
• Spot and test new SEO tactics through knowledge of the latest developments in the market
• Contribute to finding innovative ways of building a powerful brand around our mission to help people make smarter choices about money

To achieve your goals with us you will

• Be part of a flat hierarchy and start-up culture which means a lot of responsibility from day one and building out your knowledge and skills very quickly
• Get constant support from and exposure to the management team, reporting to the Marketing Director
• Be part of a great working atmosphere in a team of smart, entrepreneurial and highly motivated people who enjoy regular team breakfasts, Friday ‘Friesdays’ and afterwork drinks

Requirements and skill set

• Organising, curious, goal-oriented, ambitious and ready to take responsibility for your own results
• Strong interest in search engines and digital marketing, ideally with a first experience in SEO. An understanding of HTML, CSS and Javascript is a plus
• You want to win and get a kick out of seeing the numbers improve day by day
• Large spreadsheets do not scare you, you are comfortable using a wide range of digital tools and are always on the lookout for new ones that could be useful
• Excellent writing skills with a good feel for how Belgians talk about and search for financial information
• 2 to 5 years of academic background in communication, marketing, business or similar
• Native level French and/or Flemish, fluent in English (written and orally)
• Curious about the financial services sector

Apply today at hr@topcompare.be and don’t hesitate to share with your friends!

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Digital Marketer | Brussels, Belgium

Are you ready to kickstart your career and become our future digital advertising wizard? If giving power back to the consumer and mastering marketing campaigns are like music to your ears, join us on our scaleup journey to becoming Belgium’s most popular fintech platform. Don’t wait and contact us today at hr@topcompare.be. 

About us

At TopCompare.be, we help Belgians make the smartest financial decisions in order to manage their personal finances in an easy and quick way. We give the power back to the consumer by comparing financial products and increasing financial education, market transparency and countrywide mobile access to financial products. We are growing rapidly since our launch in 2015 and are already the nr. 1 banking comparison platform. Every year, we help over 1.5 million Belgians save time and money.

We are growing at a rapid pace and seeking enthusiastic, creative, intelligent, and fun individuals to join us in a variety of roles. In return, we can offer you a fun & challenging environment where you can instantly see your contribution to the success of the company. 

TopCompare.be is part of Samlino Group, Europe’s leading financial comparison platform present in Denmark, Finland, Belgium, Portugal and Greece, and headquartered in London. Being part of this group, we are backed by EUR 20 million funding from amongst others, Nova Founders Capital, Ace & Company and Silicon Valley entrepreneurs such as Peter Thiel and Mark Pincus. The group has been able to establish a strong market position with over 150 partners in Europe, state-of-the-art technology and marketing platforms as well as strong management teams.

The position

We are looking for a digital marketer to manage our digital marketing channels together with the performance marketing manager and other marketers. 

You are responsible for the day-to-day operations and optimizations of your marketing channel(s), ensuring that this/these channels bring as many interested people as possible to our website. Initially you will start by managing the Google Ads account for our personal loans division, with the support of the performance marketing manager. However, thanks to our flat hierarchy, and lean structure, you will quickly get to work on other channels and tools too. Your task is to ensure the smooth delivery of our ads, whilst making sure that your team reaches its KPI’s. 

Responsibilities:

• Plan and implement digital marketing strategies such as search engine marketing, display, social media, email marketing and more
• Find new angles to reach the right consumer at the right time with the right message in our Facebook ads
• Write great ad copy to optimize and expand our current Google AdWords and Bing campaigns
• Initiate concept creation and manage the display ad creation process with the graphic designer
• Own and analyze the results of your new copy & creatives and uncover new opportunities for A/B testing in a data-driven way
• Spot and test new digital advertising opportunities through knowledge of the latest industry initiatives

To achieve your goals with us you will:

• Be part of a flat hierarchy and start-up culture which means a lot of responsibility from day one and building out your knowledge and skills very quickly
• Get constant support from and exposure to the management team, reporting to the Performance marketing manager
• Be part of a great working atmosphere in a team of smart, entrepreneurial and highly motivated people who enjoy regular team events and afterwork drinks

Requirements and skill set:

• Native level French and/or Flemish, fluent in English (written and orally)
• 2 to 5 years of professional experience within advertising, digital marketing or similar
• Proven experience with platforms like Google Ads, Facebook Ads, and Bing.
• Organized and structured, eye for detail and quality, strong communicator, team player, innovative, ambitious, curious, ready to take responsibility for your own results
• Strong interest in digital marketing, ideally with a first experience in managing digital advertising campaigns
• Excellent copywriting with a commercial and creative flair as well as an eye for design
• Not afraid of working with data and spreadsheets
• Curious about the financial services sector

Perks:

• You will not be bored, you will work on hard and challenging real-world problems
• You will work with senior management of the company and the Group, with backgrounds from leading consulting, banking, and start-up companies
• You'll join a challenging, fun, and international environment
• Competitive remuneration package with performance-based further growth

Summary: 

Are you enthusiastic about empowering and supporting developers in creating the next generation of mobile apps?

Guardsquare is looking for a developer or technically savvy person who is passionate about mobile app security and engaging with peers both digitally and in person to understand their challenges and champion solutions for their needs. As part of the marketing team, your role will be to engage with the developer community through forums, speaking at conferences and events, creating relevant content, and more to help developers achieve the ideal mix of speed to market, performance, user experience and security for mobile apps.

Responsibilities:

• Content creation: proposing ideas for and writing compelling blogs, creating tutorials and how-tos, video demos and social media and community posts diving into code and / or the architecture of mobile apps
• Public engagement: serving as a panelist or presenting at conferences, meetups, relevant industry events on behalf of Guardsquare
• Community engagement: actively participating in developer forums, social media groups and online communities through answering questions and generating relevant discussions related to mobile app security
• Influencer engagement: building relationships and identifying opportunities for collaboration with key influencers and thought leaders on behalf of Guardsquare
• Mobile app security advocate: communicating the value of Guardsquare’s products, ensuring the developer community is aware of new offerings, capabilities and beta initiatives
• Social media management: Ensuring Guardsquare’s social media presence is relevant and the content is compelling for developers
• Feedback: Gather and share product feedback with marketing and product teams

Profile

• Strong understanding of mobile application security technology and development practices
• Established relationships with mobile app developers
• Excellent verbal and written communication skills; the ability to clearly and effectively communicate complex technical concepts
• Proven public speaking skills
• Self-starter who excels in role without concrete direction
• Understanding of marketing strategies and tactics to engage with developers and promote Guardsquare’s mobile app security products

What Guardsquare offers you

• A full time job with a competitive salary package
• You are provided with the tools & flexibility to develop yourself successfully
• An international environment where you will interact with motivated & open colleagues with different backgrounds
• A workplace where you can share and implement your ideas
• A hybrid work policy, which helps guarantee an excellent work-life balance

At Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security.

You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.

So, what are you waiting for? Join us!

You can apply for this opportunity by filling out the application form below!

About Guardsquare

Guardsquare offers the most complete approach to mobile application security on the market, delivering the highest level of protection, with ease. Guardsquare integrates seamlessly across the full development cycle, from mobile app security testing and code hardening to real-time threat detection and app attestation. Guardsquare provides enhanced mobile application security across the entire development process.
More than 975 customers worldwide across all major industries rely on Guardsquare to help them identify security risks and protect their mobile applications and SDKs against reverse engineering and tampering in the ever-evolving threat landscape.

Guardsquare is headquartered in Leuven (Belgium) with offices in Boston, MA, (USA), Ghent (Belgium), and Munich (Germany).

More about the role:

We are looking for an intern to join our Healthcare Team in Brussels for a 6-month paid internship, starting immediately (April 2026).
We advise our clients on their public affairs and corporate communications programs at the global, pan-European, and EU levels and help them navigate EU legislative and regulatory developments through effective advocacy, public relations, thought leadership and stakeholder engagement. Our clients are drawn from many sectors including pharma & consumer health.
Over the course of six months, the successful candidate will gain insight into the workings of a global communications agency and develop the skills necessary to pursue a career in consultancy.

What you'll do:

Research & monitor policy developments on healthcare issues at EU, national and international levels.
Support client work and the implementation of public affairs and communications strategies, including:

• Mapping relevant stakeholders
• Preparing technical briefings
• Attending and organising events and conferences
• Writing meetings/events’ reports
• Contributing to new business proposals

Experience that contributes to success:

• Knowledge and a keen interest in EU policy and decision-making processes, with a focus on healthcare issues.
• Further university education in European studies with if possible, a focus on health sciences.
• Previous public affairs professional experience in an EU institution, regulatory organisation, trade association, advocacy organisation (NGO), company or consultancy is desirable (but not essential).
• Strong research and analytical skills.
• Proactive, resourceful and a team player.
• Critical thinking with a desire to learn in a fast-paced and international environment.
• Familiarity with digital and social campaigns/tools is an advantage.
• Excellent spoken and written English – other European languages would be an asset

What we offer:

• A fixed term duration contract of 6 months under Convention d’Immersion Professionnelle - CIP contract;
• A stimulating work experience within an EU affairs office and multicultural environment (+20 nationalities);
• Training opportunities
• Knowledge and a keen interest in EU policy and decision-making processes, with a focus on healthcare issues.
• Further university education in European studies with if possible, a focus on health sciences.

Practicalities:

Start date – ASAP (April 2026) 
Please note the following:

• the CIP convention excludes any internships for which the intern receives academic credit or undertakes as a part of a degree.
• in order to be eligible for a CIP convention, the candidate must have the right to work full-time in Belgium.

#LI-NE1

Do you want to work for leading brands in a dynamic media agency?

Then this is your opportunity!

At EssenceMediacom, we are looking for a Client Operations Manager who is eager to create Breakthroughs together with us for our clients, including adidas, Airbnb, Milcobel, Perfetti Van Melle, Polestar, Proximus, Roularta, The Coca-Cola Company, and more.

As a Client Operations Manager, you will be part of our Client Leadership discipline and work within our Client Squads. These teams are responsible for managing client relationships and delivering all services we provide to our clients.

• Within your role, you will be responsible for project management and campaign management for selected clients.
• Project Management
• Together with the Client Squad, ensure we deliver top-quality work to our clients
• Help define the Squad’s agenda and priorities
• Take responsibility for ensuring timely delivery of all projects, requiring strong planning, organizational, and communication skills
• Campaign Management
• Ensure we receive timely and clear briefings from the client
• Deliver plans together with the Client Squad and media experts within the agreed deadlines (with the support of our project management tool, Wrike)
• Provide our experts with the necessary information received from the Strategist and Communication Planner to develop detailed media plans (TV/Radio/Out-of-Home/Digital/Print)
• Follow up on client approvals of our plans
• Coordinate the delivery of media materials with creative agencies (e.g., TV spots, radio spots, social media posts, posters, etc.)
• Guide campaign reporting during and after campaigns

Who Are We Looking For?

We are looking for a motivated Dutch-speaking junior profile or someone with initial experience, who has:

• A proactive mindset
• Excellent communication skills
• Strong administrative and organizational abilities

Our office is located at the WPP Campus next to Brussels North Station, making it easily accessible by public transport.

Ready to grow your career and create real Breakthroughs? 🚀 Apply now!

About the Role:

We are seeking an Influencer Marketing Specialist to join our GOAT team. In this role, you will be responsible for following up influencer campaigns and ensuring their success. You will work closely with influencers to spread the brand's message through their content, while also monitoring and evaluating the progress of the campaigns.

Your responsibilities will include:

• Being responsible for the day-to-day management of various influencer marketing campaigns
• Working on proposals for clients by identifying the correct mechanic, influencers and creative for each brand and their target audience
• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered
• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives
• Create and manage project timelines, ensuring all campaign milestones are met
• Overseeing and managing budgets on multiple influencer campaigns
• Contracting

Minimum required experience to apply:

• Minimum of 2 years of relevant experience planning and executing Influencer campaigns
• Full professional proficiency in English & Dutch or French, both spoken and written
• Bachelor degree in a relevant field
• Able to work effectively and calmly under pressure
• Relational skills and autonomy
• Passion for (influencer) Marketing
• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagement)