About this Senior Social Media & Performance Specialist (Kenya) role at Neo Group

Neo Group · Nairobi, Nairobi County, Kenya

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

Role Overview

Are you a master of the Kenyan digital landscape? We are on the hunt for a dynamic Social Media & Performance Lead to take charge of our brand’s expansion in one of the globe’s most exciting betting markets.

This isn't just about posting content; it’s about building a community. You will be the architect of our SMM strategy, blending local cultural nuances with data-driven performance marketing. From navigating complex gambling regulations to scaling viral TikTok campaigns and managing high-impact influencers, you will have the autonomy to build, test, and lead our Kenyan presence from the ground up.

Key Responsibilities

1. Strategy & Brand Ownership

Market Growth: Develop and execute a bespoke SMM strategy specifically tailored to the Kenyan player profile.
Cultural Localization: Create and oversee content that resonates with local trends, slang, and sporting passions.
HQ Collaboration: Act as the bridge between local execution and global HQ strategy to ensure brand alignment.

2. Performance & Paid Media

Full-Funnel Ads: Plan and optimize paid campaigns across Meta (Ads Manager), Google Ads, and TikTok, ensuring a seamless cross-channel journey.
Data-Driven Optimization: Run rigorous A/B tests and utilize Google Analytics, Tableau, and DV360 to scale winning campaigns and maximize ROI.
Compliance First: Ensure every asset and campaign strictly adheres to Kenyan gambling advertising policies and platform restrictions.

3. Community & Influence

Engagement: Drive organic growth and foster a loyal customer community across Facebook, X, Instagram, and TikTok.
Influencer Ecosystem: Identify, recruit, and manage local influencers and partners to amplify brand trust.
Creative Management: Lead external contractors (designers, editors, copywriters) to produce world-class visual assets.

Requirements

The iGaming Factor: 3+ years of SMM experience specifically within the iGaming, Betting, or Online Casino industry.
Market Expertise: Deep, hands-on experience working within the Kenyan or broader African digital markets.
Technical Proficiency: Expert-level knowledge of Meta Ads Manager, Google Ads, and DV360, with a focus on performance-driven results.
Analytical Rigor: Proficient in data visualization tools like Power BI or Tableau to turn metrics into actionable insights.
Compliance Knowledge: A "black belt" in understanding gambling social media restrictions and local Kenyan regulations.
Language: Fluent English is a must; Swahili is a significant advantage.

Benefits

Autonomy: We don't micromanage. You spearhead the strategy; we provide the resources and vision.

Impact: Take a brand from "present" to "dominant" in the Kenyan market.

Growth: Work at the intersection of entertainment, technology, and high-performance marketing.

Ready to apply to Neo Group?

Apply to Neo Group

About Neo Group

Welcome to Neo Group – Where Growth and People Thrive!

At Neo Group, our mission is crystal clear: we're driven to achieve profitability and expansion in every operating market we step into. But it's not just about the numbers; it's about fostering an environment where individuals flourish and grow. We're on a mission to establish our presence in as many regions as possible, all while ensuring that our team members are supported and empowered to reach their full potential.

Our vision? To build a resilient global business that stands strong in the face of local market changes. We're committed to enhancing the quality of life and growth opportunities for everyone involved, from our employees to our partners and beyond.

At the heart of everything we do are our core values: Trust, Development, Stability, People-First, and Accountability. These values aren't just words on a page – they're the guiding principles that shape our culture and drive our decisions every day.

Join us at Neo Group, where we're not just building a business – we're building a community where growth and people come first.