About this Market Liaison Lead / Regional Market Liaison role at Inspired Thinking Group (ITG)
Position Overview
The Market Liaison Lead is responsible for designing and operating the engagement model between central delivery teams and markets for the content operations programme. The role ensures that market requirements, reviews, approvals and readiness activities are coordinated effectively so that local needs are heard and addressed without disrupting the global-first delivery plan.
Key Responsibilities:
- Design and manage the operating model for market engagement across the programme.
- Establish and coordinate regional or cluster-based liaison support to provide effective market coverage.
- Act as the primary operational contact for an assigned group of markets throughout the launch lifecycle.
- Gather, clarify and consolidate market requirements, ensuring they are translated clearly into central team actions.
- Coordinate review and sign-off cycles across DX, content and configurator workstreams.
- Communicate delivery timelines, scope boundaries, launch milestones and programme changes to markets.
- Facilitate structured feedback loops so that market input is consolidated, prioritised and aligned to agreed scope and timelines.
- Report market readiness, risks, issues and approval status into central programme governance.
- Support the Product Owner and wider leadership team in setting expectations with markets and maintaining delivery discipline.
- Build strong working relationships between global teams and market stakeholders to support smooth launch preparation and execution.
Requirements:
- Strong experience in client marketing stakeholder or market engagement within a complex content delivery or transformation programme.
- Proven ability to coordinate multiple stakeholder groups across central and local teams.
- Strong communication and facilitation skills, including the ability to manage review cycles and approvals.
- Experience gathering, clarifying and prioritising business requirements from diverse stakeholder groups.
- Ability to manage competing priorities while maintaining alignment to central governance and delivery timelines.
- Strong organisational skills and attention to detail in tracking readiness, approvals and escalations.
- Confidence working across cross-functional teams including content, UX, product and operational stakeholders.
- Ability to handle ambiguity, resolve conflicts and maintain momentum in a fast-moving programme environment.
- Experience working with regional or market-based operating models.
- Familiarity with localisation, translation or market adaptation processes.
- Experience in global digital launch programmes or multi-market website delivery.
Desirable skills:
- Experience supporting governance forums, readiness reporting and launch planning.
- Understanding of content operations or digital production workflows.
We Value Diversity
We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality. We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too. At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together. ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.