Position: Growth Marketing & Business Development Manager
Salary: PHP 125,000
Working Hours: NZ Hours

About the Company

Our client is a fast-growing New Zealand-based group operating across digital advertising and experiential events. They help businesses increase brand visibility through innovative outdoor advertising solutions while also delivering high-quality corporate events, activations, and brand experiences nationwide.

They are seeking a commercially driven Growth Marketing & Business Development Manager to lead lead-generation initiatives, drive outbound business development, and oversee digital marketing strategies across both businesses.

This is not a traditional social media role. You'll work closely with the founder to build scalable marketing systems, generate qualified business opportunities, and contribute directly to the company's continued growth.

About the Role

This is a strategic, hands-on position that combines Business Development, Growth Marketing, and Digital Marketing.

The role will approximately consist of:

• 70% Business Development & Lead Generation
• 30% Digital Marketing & Brand Growth

We're looking for someone who can think strategically, execute independently, and take ownership of measurable business outcomes.

Key Responsibilities

Business Development & Lead Generation (Primary Focus)

Your primary objective is to generate qualified sales opportunities through proactive outbound strategies.

Responsibilities include:

• Build and maintain prospect lists across target industries
• Research businesses with upcoming campaigns, expansions, or marketing initiatives
• Conduct outbound cold calls to decision-makers
• Execute LinkedIn prospecting and outreach campaigns
• Develop and manage email outreach sequences
• Qualify inbound and outbound opportunities
• Schedule qualified meetings for the founder
• Maintain CRM accuracy and sales pipeline
• Follow up consistently with prospects
• Develop repeatable outbound sales processes

Target Industries

• Real Estate
• Automotive
• Retail
• Hospitality
• Tourism
• Construction
• Home Builders
• Events
• Local Government
• Professional Services
• Education

LinkedIn Growth & Personal Branding

Help strengthen the company's presence as an industry leader by:

• Managing the company LinkedIn page
• Supporting the founder's LinkedIn profile
• Publishing educational and thought leadership content
• Growing connections with marketing and business decision-makers
• Running LinkedIn outreach campaigns
• Engaging with prospects and industry contacts

Paid Digital Marketing

Plan, launch, and optimise lead generation campaigns across:

• Meta Ads
• LinkedIn Ads
• Google Ads (preferred)

Responsibilities include:

• Audience research
• Campaign setup and optimisation
• Landing page optimisation
• Creative testing
• Performance reporting
• Continuous campaign improvements

Digital Marketing

Manage and grow the digital presence across both businesses by:

• Managing social media channels
• Developing monthly content calendars
• Writing engaging marketing copy
• Creating graphics using Canva or Adobe Creative Suite
• Editing supplied photos and videos into engaging content
• Producing short-form videos and reels
• Creating client case studies
• Managing email marketing campaigns
• Running paid Meta advertising campaigns
• Community engagement and audience management

Note: Event attendance or filming is not required. Marketing assets will be provided for content creation.

Website & SEO

Support ongoing website improvements by:

• Updating website content
• Creating landing pages
• Improving SEO performance
• Writing blog articles
• Optimising lead capture
• Increasing website conversion rates

Marketing Automation

Develop scalable marketing systems including:

• Email nurture campaigns
• CRM automations
• Lead follow-up sequences
• Newsletter campaigns
• Marketing workflows

Reporting & Performance

Prepare weekly reports covering:

• Leads generated
• Meetings booked
• Campaign performance
• Website traffic
• Paid advertising ROI
• Recommendations for continuous improvement

We're looking for someone who brings proactive ideas—not just reports.

What Success Looks Like

Within your first 90 days, you will have:

• Built a consistent outbound sales process
• Increased qualified meetings
• Launched high-performing lead generation campaigns
• Strengthened the digital presence of both businesses
• Established LinkedIn as a reliable prospecting channel
• Implemented repeatable marketing systems
• Reduced founder involvement in day-to-day marketing activities

Requirements

Qualifications

We're Looking For Someone Who:

• Thinks commercially as well as creatively
• Enjoys both sales and marketing
• Is passionate about generating business opportunities
• Works independently with minimal supervision
• Is highly organised and detail-oriented
• Takes ownership and accountability
• Communicates confidently in English
• Brings solutions and fresh ideas
• Is comfortable working directly with business owners and senior stakeholders

Required Experience

• 5+ years of Digital Marketing or Growth Marketing experience
• B2B Lead Generation
• LinkedIn Outreach
• Cold Calling or Appointment Setting
• Meta Ads Manager
• Social Media Management
• Email Marketing
• CRM Management
• Canva or Adobe Creative Suite
• Google Analytics (GA4)
• SEO fundamentals
• Copywriting
• Marketing reporting and analytics

Nice to Have

Experience with any of the following is highly regarded:

• Google Ads
• HubSpot
• Apollo
• Clay
• GoHighLevel
• Lusha
• Waalaxy
• Dux-Soup
• WordPress
• Elementor
• AI tools such as ChatGPT or Claude

Benefits

Why Join Us?

This is an exciting opportunity to become the growth engine behind two established New Zealand businesses.

You'll work directly with the founder, enjoy genuine ownership over both strategy and execution, and play a key role in driving measurable business growth. If you're looking for a role where your work has a direct commercial impact—not just on marketing metrics—this is an opportunity to make a real difference.