About this Director of Marketing and Communications - RG Live role at Sony Music Global Job Board
RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences. As we enter the next phase of growth, we are looking for an ambitious marketing leader with expertise in ticket sales, audience development and data-driven decision making to drive future growth.
RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking. This is a rare opportunity to shape the marketing strategy of a fast-growing live entertainment company and play a central role in the continued success of the business.
RG Live, a leading events promoter and producer and wholly owned Sony Music subsidiary.
What you'll do:
Strategic Leadership
- Develop and deliver the company's marketing vision and long-term growth strategy.
- Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
- Establish brand positioning and audience growth strategies across multiple markets.
- Lead annual marketing planning, budgeting, forecasting, and performance measurement.
Revenue & Ticket Sales
- Drive ticket sales and revenue targets across all events.
- Develop customer acquisition, retention, and re-engagement strategies.
- Optimise marketing spend and ROI through data-driven decision making.
- Collaborate with ticketing partners to maximise sales through pricing and promotional strategies.
Digital Marketing & CRM
- Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
- Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
- Grow and monetise first-party data assets.
- Ensure effective use of digital marketing, CRM and audience data tools.
- Oversee external agency relationships.
Brand & Content
- Define and protect the company's brand identity and positioning.
- Lead content strategy across social media, owned channels, video, creative production, and fan communications.
- Develop compelling campaigns that enhance audience engagement and drive conversion.
- Ensure consistency of messaging across all consumer touchpoints.
- Partners with the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction throughout the pitch, brainstorming and planning process.
Audience Insights & Analytics
- Champion a data-led culture across the organisation.
- Utilise customer insights, market research, and audience data to inform strategy.
- Establish KPIs and reporting frameworks for all marketing activity.
- Regularly evaluate campaign effectiveness and identify opportunities for improvement.
- Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.
Sponsorship & Commercial Partnerships
- Support commercial teams in developing marketing-led sponsorship opportunities.
- Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value.
- Collaborate with sponsors to create impactful integrated activations.
Communications & PR
- Oversee corporate communications, publicity, media relations, and reputation management.
- Lead crisis communications planning and execution where required.
- Act as a senior ambassador for the company with media, partners, and stakeholders.
Leadership & Team Development
- Lead, manage and inspire the RG Live marketing team.
- Develop talent, succession plans, and future leadership capability.
- Foster collaboration across marketing, event, experiences and finance teams.
- Establish best practices and marketing excellence across the business.
- Serve as a member of the RG Live executive board team.
Who you are:
- You are already in a senior Marcoms leadership position in the entertainment or live industry.
- You have a proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands.
- Significant experience managing multi-million-pound marketing budgets.
- Demonstrable success driving revenue growth through integrated marketing campaigns.
- Strong expertise in digital performance marketing, CRM, customer analytics, and audience development.
- Experience leading and developing high-performing marketing teams.
- Experience delivering measurable results.
- Knowledge of sponsorship and partnership marketing.
- Understanding of ticketing platforms and revenue management.
- Experience within music, live entertainment or experiential sectors.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
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Please note that applicants must be at least 18 years of age.
