1. Financial Partnership Strategy

Identify, develop, and maintain strategic alliances with banks, fintech companies, and other

financial service providers.

ㆍ Negotiate commercial agreements, including revenue sharing and joint investment models.

ㆍ Create innovative payment solutions such as co-branded credit cards, installment

programs, and digital wallets to enhance customer experience and loyalty.

ㆍ Ensure strict compliance with financial regulations and internal risk management policies.

2. Campaign Development & Growth

ㆍ Design co-branded campaigns with financial partners to increase purchase frequency and

retention among existing customers.

ㆍ Build and manage a stratagic annual campaign calendar, aligned with seasonal peaks and

business objectives.

ㆍ Integrate loyalty mechanics, such as point earn/burn, personalized rewards, and tier-based

benefits into campaigns.

ㆍCollaborate with Marketing, Loyalty, and Data teams to track campaign performance and

optimize based on analytics.

3. Fundraising & Co-Funding for Growth

ㆍ Secure external campaign funding from financial partners to support high-impact initiatives

ฺฺิㆍBuild compelling ROI-driven business cases to attract investment and increase partner co-

funding participation.

ㆍDevelop a structured framework for funding allocation and monitoring fund usage for

measurable results.

4. Performance Tracking & Reporting

ㆍ Define and track partnership KPls, ensuring accountability and transparency.

ㆍ Provide monthly and quarterly performance reports to senior management, with insights on

campaign impact, funding utilization, and future opportunities.

ㆍ Continuously evaluate partnership contributions to sales, retention, and loyalty metrics.

Requirements

Education

ㆍ Bachelor's degree in business administration, Finance, Marketing, or related field (master's

degree preferred).

Experience:

ㆍ 3+ years of experience in financial partnerships, business development, or campaign

management, ideally within retail, banking, fintech, or FMCG sectors.

ㆍ Proven track record in negotiating high-value financial partnerships and managing co-

funded campaigns.

ㆍ Experience with loyalty programs, credit card ecosystems, and customer engagement

platforms is highly desirable.

Skills & Competencies:

ㆍ Strong negotiation and stakeholder management skills with a collaborative mindset.