Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Brand and Communication Senior Specialist, you will play a pivotal role in developing and executing comprehensive

brand and communication strategies to enhance brand awareness, drive engagement, and support business objectives. You

will have to be a strategic thinker with a creative mindset, exceptional communication skills, and a passion for building and

nurturing brand equity.

Key Responsibilities:

• Brand Strategy Development: Develop and implement strategic brand plans aligned with company objectives, ensuring consistency across all touchpoints and channels;
• Brand Identity Management: Manage and uphold the company's brand identity, including visual elements, messaging, and tone of voice, to ensure alignment with brand values and positioning;
• Content Creation and Management: Create compelling and engaging content for various platforms, including social media, website, email, and print materials, that effectively communicates the brand message and resonates with the target audience;
• Campaign Development: Lead the development and execution of integrated marketing campaigns, from concept to delivery, across multiple channels to drive brand awareness, engagement, and conversion;
• PR & Media Relations: Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging through earned media channels;
• Digital Marketing: Collaborate with digital marketing teams to optimise online presence, including website content, SEO/SEM strategies, email marketing, and social media advertising;
• Internal Communication: Develop and implement internal communication strategies to ensure consistent messaging and alignment with company culture and values among employees;
• Brand Performance Measurement: Track and analyse key performance indicators (KPIs) to evaluate the effectiveness of brand and communication initiatives and make data-driven recommendations for optimisation;
• Stakeholder Collaboration: Collaborate cross-functionally with internal teams, including marketing, sales, product development, and senior leadership, to ensure brand initiatives are integrated and aligned with broader business goals.

Requirements

Qualifications

• Bachelor’s degree in marketing, Mass Communication, or a related field.

Experience

• 5+ years of experience in a similar role. Preferably in a reputable creative agency.

Knowledge

• Experience in brand management, communication, or marketing roles with a proven track record of success;
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies;
• Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives;
• Creative mindset with a passion for storytelling and brand building;
• Experience with digital marketing platforms, content management systems, and analytics tools;
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines;
• Strong interpersonal skills and the ability to collaborate effectively with diverse teams and stakeholders.

Skills

• Excellent communication, collaboration, and time-management skills, including prioritising, scheduling and adapting when necessary;
• Strong creative skills;
• Strategic Thinker.

Traits

• Agile and capable of handling multiple projects simultaneously;
• An eye for detail and the ability to proofread one's own work is a must;
• Ability to work independently with little or no daily supervision;
• Strict adherence to the style guides of Dubizzle and their policies for publication;
• Creative, innovative and easily adapts to changes.

Benefits

• A fast paced, high performing team.
• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities
  

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