ABOUT THE ROLE:

We’re hiring a Staff Product Manager to own the core marketplace experience. We’re rethinking things from the ground up—you won’t be inheriting a roadmap, a backlog, or a set of conventions. You’ll be building the product from the ground up alongside the CPTO.

This role requires someone who thinks in systems. A marketplace is not a single product—it’s an ecosystem. You’ll need to hold the consumer experience, the practitioner experience, the matching logic, the trust and safety layer, the business model, and the growth loops in your head simultaneously, and make smart tradeoffs between them every day.

You will report directly to the CPTO and work alongside a small, senior engineering team. There are no layers between you and the work, and no layers between you and the decisions that shape the company.

WHAT YOU’LL OWN:

Product Strategy & Vision

• Define the product vision and strategy for the marketplace, grounded in deep user understanding, competitive analysis, and a clear-eyed view of the business model.
• Own the roadmap end-to-end. Decide what to build, what to kill, and what to sequence—with conviction, not consensus.
• Develop and maintain a strong point of view on where the wellness and longevity market is heading and how our product should evolve to lead, not follow.
• TRUE 0→1 product thinking: identify the fastest and cheapest ways to validate core assumptions before committing significant engineering investment.

Marketplace Systems Thinking

• Design and optimize both sides of the marketplace: the consumer journey (discovery → trust → booking → retention) and the practitioner journey (onboarding → activation → growth → advocacy).
• Develop frameworks for marketplace health: supply/demand balance, liquidity metrics, matching quality, and network effects.
• Own the cold-start playbook. Figure out how to bootstrap supply and demand in new verticals and geographies.
• Think critically about marketplace trust and safety—credential verification, reviews, dispute resolution—as a product surface, not an afterthought.

Execution & Shipping

• Partner with engineering and design to ship continuously. Write clear, opinionated specs. Run structured discovery. Make scope decisions that keep velocity high.
• Instrument everything. Define success metrics for every feature. Run experiments. Kill things that aren’t working.
• Balance competing priorities across consumer, practitioner, and platform workstreams while maintaining a clear view of the overall system.

Business & Growth

• Own the business logic of the marketplace: pricing models, take rates, subscription tiers, transaction economics.
• Partner with growth and marketing on acquisition loops, activation funnels, and retention strategies for both sides of the marketplace.
• Use data to identify the highest-leverage opportunities. Build the instrumentation and dashboards needed to operate with clarity.

AI as a Force Multiplier

• AI should be part of your daily operating system as a product manager.
• Research synthesis: distilling user interviews, market data, and competitive intel at speed.
• Spec and strategy drafting: using AI to accelerate writing, then applying your judgment to sharpen it.
• Data analysis: querying, visualizing, and interpreting data with AI assistance.
• Prototyping: rapidly generating UI concepts, user flows, and copy variations.
• Workflow automation: building personal and team workflows that eliminate toil.

• Bring a perspective on how AI should be woven into the product itself—personalized recommendations, intelligent matching, automated practitioner tools.
• Raise the AI fluency bar for the entire team. Share what’s working. Push others to adopt.

WHO YOU ARE:

Experience & Background

• 7+ years of product management experience, with significant time on marketplace, platform, or multi-sided products.
• You’ve been a startup founder, a founding PM, or an early employee who built 0→1 products with limited resources. You know what it’s like to ship when there’s no playbook, no established process, and no safety net.
• You’ve operated at the Senior, Staff, or Principal level—or you’ve functioned at that altitude regardless of your title (common for founders and early-stage operators).
• Proven ability to ship products that drive measurable business outcomes, not just features.

Domain Passion

You are passionate about wellness, longevity, and preventive health. This isn’t a box you’re checking—you have a personal connection to this space. Maybe you’ve seen the healthcare system fail someone you love. Maybe you’ve gone deep on your own health optimization. Maybe you’ve worked in healthtech and know firsthand how much better it could be.

You stay current on trends in functional medicine, longevity research, consumer health, and the evolving practitioner landscape.

Working Style

• Exceptional product taste. You see what’s working, what’s not, and what’s missing—and you care about the details.
• Clear, precise communicator—in writing, in specs, in conversation, and in a room with engineers.
• Comfortable with ambiguity and pace. You don’t need permission to act. You don’t wait for perfect information.
• Strong analytical chops. You pull your own data, run your own analyses, and let evidence shape your decisions.
• Low ego, high ownership. You do what needs to be done—whether that’s writing a spec, responding to a user complaint, or fixing a broken onboarding email.

NICE TO HAVE:

• Direct experience in health, wellness, longevity, or consumer health—and an understanding of the regulatory, trust, and compliance dynamics of the space.
• Experience building or scaling a marketplace through cold-start, supply/demand balancing, and network effects.
• Experience building AI-native products (not just AI features bolted onto existing workflows).
• Technical depth—you can read code, write SQL, or prototype in no-code/low-code tools.

COMPENSATION & BENEFITS:

We believe great people should be well paid and meaningfully invested in what they’re building. We hire individuals who raise the bar, and we compensate accordingly — with competitive salary, meaningful equity, and benefits designed to support your life and growth.

• Base Compensation: $220,000-280,000 The salary range is set based on multiple considerations including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay range is subject to change and may be modified in the future.
  
  
• Equity: Meaningful early-stage equity package with standard 4-year vesting and 1-year cliff.
  
  
• Health Coverage: All employees who meet the eligibility requirements receive Comprehensive medical, dental, and vision insurance, plus life and disability coverage
  
  
• Retirement: 401(k) plan with tax-advantaged savings options
  
  
• Remote-First: Work from anywhere in the continental U.S. We’re a distributed team that values async communication, deep focus time, and intentional in-person gatherings.
  
  
• Home Office Support: Stipend to set up your workspace and monthly support for internet or coworking
  
  
• Wellness: Monthly wellness stipend for fitness, recovery, and overall wellbeing, plus access to mental health resources and therapy support
  
  
• Flexible Time Off: Flexible PTO so you can rest, recharge, and take care of life outside of work
  
  
• Learning & Development: Annual budget for courses, conferences, coaching, and tools that help you grow in your craft