Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.  

As a member of the Guest Marketing Strategy team, you will play a critical role in shaping consumer-led marketing strategies that strengthen Target’s relevance and connection with guests. 

As Senior Marketing Manager, you will be responsible for connecting consumer insights, cultural trends, business priorities, and performance signals into clear marketing strategies and recommendations. You will help translate complex inputs into a strong consumer point of view that informs integrated marketing plans, creative development, and channel execution. 

You will partner across Marketing, Creative, Digital, Social, Media, Loyalty, Merchandising, Insights, and other cross-functional teams to develop strategies that address consumer needs while advancing business priorities. You will translate consumer and cultural insights into clear strategic direction, compelling briefs, and connected marketing plans. 

Success in this role requires strong strategic thinking, consumer curiosity, cultural fluency, storytelling, analytical skills, and the ability to influence and build alignment across a broad set of partners. 

Core responsibilities 

• Develop consumer-led marketing strategies that connect consumer needs, cultural insights, business priorities, and performance data. 

• Translate insights and business opportunities into clear strategic recommendations, briefs, and integrated marketing plans. 

• Identify relevant consumer and cultural opportunities that strengthen Target’s connection with guests. 

• Partner across Marketing, Creative, Digital, Social, Media, Loyalty, Merchandising, Insights, and other teams to drive alignment and execution. 

• Develop clear points of view and decision-making frameworks that help teams prioritize opportunities and make informed marketing decisions. 

• Translate campaign performance, consumer response, and marketplace learnings into actionable recommendations that improve future strategies. 

• Simplify complex inputs and use compelling storytelling to influence partners and senior leaders. 

• Lead cross-functional work with accountability, sound judgment, and a focus on delivering business and guest outcomes. 

About you 

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience. 

• 7+ years of experience in marketing strategy, brand strategy, consumer strategy, integrated marketing, or a related field. 

• Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies and recommendations. 

• Strong strategic thinking, writing, and storytelling skills with the ability to develop and advocate for a clear point of view. 

• Ability to synthesize complex information, connect dots across multiple inputs, and influence decision-making. 

• Strong creative and analytical instincts with experience partnering across multiple marketing disciplines. 

• Demonstrated ability to build relationships and influence cross-functional partners and senior leaders. 

• Ability to operate with speed, accountability, and sound judgment while navigating ambiguity and multiple priorities. 

Hiring for multiple openings: Target Beauty Studio, Campaign Platform Strategy, Brand Strategy, Annual Planning Strategy, Category Marketing

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs. 

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota. 

Benefits Eligibility

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.