Job Description

Do you want to create big ideas that inspire children and parents all over the world? Are you a social-first thinker who knows how to turn cultural insights, emerging trends, and platform behaviours into creative ideas that connect?

This is your chance to develop global campaigns for one of the most loved brands on the planet - bringing imagination, creativity, and play into everyday life.

At the LEGO Group, creativity, learning, and fun drive everything we do. As part of Our LEGO Agency (OLA), you’ll help shape global, insight-driven campaigns that inspire kids and parents everywhere. With a worldwide setup and HQ in Billund, you’ll collaborate with talented partners in design and marketing to deliver best-in-class creative work.

This Senior Copywriter cover role is based in Billund, Denmark.  

Don’t forget to include your portfolio when applying.

As a Senior Copywriter, you’ll join 40+ creatives in the Concept & Campaign team in Our LEGO Agency. You’ll take a lead role in shaping integrated advertising campaigns from first idea to final execution, with a strong focus on social-first creativity.

Core responsibilities:

• Crack briefs with bold, original concepts that work across platforms and media

• Develop compelling copy, storytelling, and creative ideas that connect with audiences

• Champion social-first thinking, creating ideas that feel native to today's platforms and culture

• Stay ahead of emerging platforms, trends, formats, and audience behaviours, bringing fresh thinking into the team

• Present and sell creative concepts to partners and stakeholders

• Drive campaign work end-to-end from concept development to final assets

• Collaborate across Our LEGO Agency to deliver on campaign milestones

• Inspire the team with strong creative thinking, exceptional craft, and trusted relationships

Do you have what it takes?

• Strong experience in campaign and concept development with a strong copywriting background, working at an advertising agency or another creative organization

• A social-first mindset and a deep understanding of today's digital platforms, creator culture, and what makes content resonate

• A finger on the pulse of emerging trends, formats, and new ways of engaging audiences

• A strong creative and strategic mind, with a talent for storytelling and a passion for great writing

• The ability to turn insights into fresh, culturally relevant ideas that travel across channels

• Excellent collaboration, presentation, and communication skills in English

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.