À propos de ce poste Sr. Brand Marketing Manager chez Blueland
Blueland · Télétravail · New York, NY
Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again. Available on Blueland.com and nationwide at Target, Costco, Whole Foods and select local retailers.
In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA BioPreferred, Leaping Bunny, and EWG Verified. We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”
Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
About the Role
Blueland is looking for a Senior Brand Marketing Manager to help shape and bring to life some of our most important brand initiatives, from major campaigns and product launches to partnerships, creators, PR moments, and activations.
This is a highly cross-functional role for someone who combines strong strategic thinking and brand intuition with exceptional execution. You’ll take ambiguous opportunities, turn them into clear strategies and plans, and drive them forward from idea through execution.
You’ll work closely with our Senior Director of Brand Commercial Strategy and partner across Creative, Growth, Social, PR, Product, and other teams to build a brand that reaches and resonates with more people.
Strong brand marketing experience is relevant, but it’s not the only path to success in this role. We’re equally excited by candidates from adjacent strategic backgrounds who bring strong brand and consumer intuition, structured thinking, and a demonstrated ability to take ownership and make things happen.
Responsibilities
Brand Strategy & Storytelling
Campaign & Partnership Ownership
Execution, Learning & Scale
Requirements
Location & Salary
This role is open to remote candidates; however, we have a strong preference for individuals based in New York City and able to work from Blueland’s New York office.
The salary range for this position is $120,000-145,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
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