Company Overview

Our team runs marketing and PR for hospitality and wellness brands, with a strong focus on social media presence, press outreach, and influencer partnerships. We're a small, fast-moving team that values clear writing, sound judgment, and someone who can be trusted to run with the execution side of the work.

Role Overview

We're looking for a Virtual Assistant to take over the social media management and PR execution work currently handled in-house. This person will handle the day-to-day posting, community engagement, and outreach that keeps our social and press efforts running smoothly, freeing up the internal team to focus on strategy. We need someone a little more experienced and detail-oriented than a junior hire — someone who can exercise good judgment on tone and messaging, stay organized across multiple moving pieces, and execute reliably without things slipping through the cracks.

Key Responsibilities

•     Post and manage content across social platforms, including Instagram Reels

•     Handle day-to-day community engagement (comments, DMs, audience interaction)

•     Write and send press releases and outreach emails

•     Draft and send newsletters via MailChimp

•     Conduct influencer outreach: researching Seattle-area influencers (via Instagram and Facebook groups) and negotiating rates and terms for partnerships

•     Create simple static graphics in Canva as needed

•     Manage and track tasks through Teamwork, with day-to-day communication in Slack

Skills & Tools

•     Strong copywriting skills — this is the core skill for the role

•     Excellent organizational skills and sound self-judgment on tone and messaging

•     Comfortable pushing content out independently, with a bias toward getting things done accurately

•     Canva experience a plus (basic static design)

•     Metricool experience a plus — training provided (this is where content is scheduled/posted)

•     Slack knowledge a plus

•     Familiarity with Teamwork or similar project management tools a plus

•     MailChimp experience a plus

•     Creative and strategic thinking is a bonus, though the role is primarily execution-focused