Job Description Summary

Areas that support the identification and development of the product offerings for the business . Impacts approaches, projects and programs in the functional area or affected business organization and ways of working. Impacts quality, efficiency and effectiveness of own team. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Essential Responsibilities :

• Analyze industry trends, market share and competitors to identify growth strategies, and prioritize market opportunities and risks.

• Lead market and customer research to uncover unmet needs and clinical and economic value drivers; build the market requirements document and prioritize customer segments.

• Partner with Product Management and Engineering to shape the product roadmap with new product ideas and improvement recommendations.

• Work with Segment and Sales team to analyze the installed base and develop programs that improve customer experience, loyalty and retention.

• Develop the NPI business case (incl. target pricing) and the evidence generation plan and budget.

• Define brand, value proposition and competitive positioning claims for new and existing products.

• Engage professional societies and KOLs, including regional KOL development, to build thought leadership and awareness.

• Build and execute the global marketing and product launch plan, including sales enablement, marketing assets, communications and budget, aligned with regional marketing teams.

 

Qualifications/Requirements :

• Bachelor’s Degree in Marketing, Business Administration or related field
• 6+ years’ experience in marketing, product marketing or related field
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
• Excellent oral and written communications skills
• Ability to motivate and lead a team of reports
• Strong analytical and process skills

 

Desired Characteristics :

• MBA or Master’s degree in Marketing, Business Administration or related field
• 8+ years’ experience in marketing, product marketing or related field
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen
• Experience in (enter segment or care area here)
• Experience managing a global brand
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Team oriented – ability to motivate and work well with diverse, global and cross-functional teams
• Influencing skills – ability to motivate individuals and demonstrate organizational influence

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

 

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information