About the Role

The Senior Copywriter will develop messaging, campaigns, and creative concepts that drive measurable results across print, digital, email, SMS, and paid media channels. This role combines strategic thinking, campaign development, audience insights, and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines, develop campaign concepts, optimize messaging based on performance data, and create copy that moves audiences to action. You'll work closely with marketing, design, strategy, creative operations, and analysts to build campaigns and execute collateral that increase awareness, generate demand, and grow enrollment.

Key Responsibilities

Campaign Development

• Develop integrated marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
• Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
• Partner with design, marketing, and analytics to translate insights into creative strategy.
• Contribute to testing roadmaps and creative experimentation.

Channels

• Paid social 
• Digital display 
• Landing pages
• Search
• Videos
• Email / CRM
• SMS campaigns
• Direct Response and DM Campaigns
• Event promotion campaigns
• Enrollment marketing materials
• Retargeting and nurture campaigns

Audience & Messaging Strategy

• Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.
• Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits.
• Build differentiated messaging that addresses awareness, consideration, and conversion stages.
• Create audience-specific creative frameworks and testing hypotheses.

Optimization & Testing

• Analyze campaign performance and apply learnings to future creative.
• Develop and iterate on headline, messaging, and creative tests.
• Partner with analysts and marketers to understand conversion drivers.
• Continuously improve performance through experimentation and optimization.

Cross-Functional Collaboration

• Partner with designers and art directors to create high-performing creative assets.
• Collaborate with performance marketing, enrollment, brand, and communications teams.
• Present creative concepts and campaign recommendations to stakeholders.

Qualifications

Required

• 5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
• Strong portfolio demonstrating performance-focused campaigns and measurable business results.
• Exceptional copywriting and editing skills.
• Experience writing for paid social, digital advertising, email, and conversion-focused channels.
• Understanding of customer journeys, audience segmentation, and marketing funnels.
• Ability to balance brand storytelling with conversion objectives.
• Experience using data and testing to improve creative performance.

Preferred

• Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.
• Experience partnering with media buyers, growth marketers, and analytics teams.
• Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.
• Experience developing creative testing frameworks.

What Success Looks Like

• Creates campaigns that increase qualified leads, applications, and enrollment.
• Develops messaging that consistently improves engagement and conversion metrics.
• Produces high-performing creative across digital channels.
• Identifies audience insights that unlock new growth opportunities.
• Elevates the quality of performance marketing creative across the organization.
• Balances long-term brand building with short-term acquisition goals.

Competencies

• Strategic thinker
• Strong writer and editor
• Performance-minded
• Data curious
• Audience obsessed
• Experimentation oriented
• Collaborative
• Highly organized
• Comfortable moving quickly and testing often
• Highly flexible 
• Receptive to feedback and adapts quickly

Compensation, Benefits & Perks

At Success Academy, we invest boldly in our Network team with a comprehensive package designed to support your health, financial future, and overall well-being:

• Day-One Health & Wellness: Medical, dental, and vision coverage starting your first day (SA covers 82% of our core medical plan), plus a free One Medical membership and confidential mental health support via EAP/Talkspace.
• Financial Security: 403(b) retirement plan with a 3% employer match, up to $2,400/year in employer HSA contributions, employer-paid life/disability insurance, and Public Service Loan Forgiveness (PSLF) eligibility.
• Time to Recharge: Generous paid time off, paid holidays, and paid parental leave.
• Perks & Stipends: A $50/month cellphone stipend ($600/year), pre-tax commuter benefits, backup family care, and performance-based earning incentives.

This is a hybrid position based in our NYC Financial District office, requiring on-site work Tuesday through Thursday and remote work on Monday and Friday.