The Senior Copywriter, Performance Marketing will develop messaging, campaigns, and creative concepts that drive measurable results across digital and other channels.

This role combines strategic thinking, campaign development, audience insights, and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines, develop campaign concepts, optimize messaging based on performance data, and create creative that moves audiences to action.

You'll work closely with performance marketers, designers, strategists, video producers, and analysts to build campaigns that increase awareness, generate demand, and grow enrollment.

Responsibilities

Campaign Development

• Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment.

• Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.

• Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy.

• Contribute to testing roadmaps and creative experimentation.

Performance Copywriting

Write high-performing copy across:

• Paid social 

• Digital display 

• Landing pages

• Search

• Videos

• Email / CRM

• SMS campaigns

• Direct Response and DM Campaigns

• Event promotion campaigns

• Enrollment marketing materials

• Retargeting and nurture campaigns

Audience & Messaging Strategy

• Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.

• Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits.

• Build differentiated messaging that addresses awareness, consideration, and conversion stages.

• Create audience-specific creative frameworks and testing hypotheses.

Optimization & Testing

• Analyze campaign performance and apply learnings to future creative.

• Develop and iterate on headline, messaging, and creative tests.

• Partner with analysts and marketers to understand conversion drivers.

• Continuously improve performance through experimentation and optimization.

Cross-Functional Collaboration

• Partner with designers and art directors to create high-performing creative assets.

• Collaborate with performance marketing, enrollment, brand, and communications teams.

• Present creative concepts and campaign recommendations to stakeholders.

Qualifications

Required

• 5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.

• Strong portfolio demonstrating performance-focused campaigns and measurable business results.

• Exceptional copywriting and editing skills.

• Experience writing for paid social, digital advertising, email, and conversion-focused channels.

• Understanding of customer journeys, audience segmentation, and marketing funnels.

• Ability to balance brand storytelling with conversion objectives.

• Experience using data and testing to improve creative performance.

Preferred

• Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.

• Experience partnering with media buyers, growth marketers, and analytics teams.

• Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.

• Experience developing creative testing frameworks.

What Success Looks Like

• Creates campaigns that increase qualified leads, applications, and enrollment.

• Develops messaging that consistently improves engagement and conversion metrics.

• Produces high-performing creative across digital channels.

• Identifies audience insights that unlock new growth opportunities.

• Elevates the quality of performance marketing creative across the organization.

• Balances long-term brand building with short-term acquisition goals.

Key Traits

• Strategic thinker

• Strong writer and editor

• Performance-minded

• Data curious

• Audience obsessed

• Experimentation oriented

• Collaborative

• Highly organized

• Comfortable moving quickly and testing often

• Highly flexible 

• Receptive to feedback and adapts quickly