Job Description:

Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.

Job Requirements:

Responsibilities:

• Own and manage the product strategy, positioning and lifecycle for the portfolios in India.
• Drive Market Development – segmentation, targeting, product positioning, new product launches and pricing.
• Lead Product Promotions – communication, discounting, schemes, offers and deals – to build brand equity and drive sales.
• Conduct ongoing market research, competitive analysis and voice-of-customer/voice-of-sales inputs to identify trends, growth opportunities and customer needs.
• Develop market segmentation and target customer profiles to guide positioning and messaging.
• Design and own the annual marketing and product plan, aligning brand priorities with business and sales objectives.
• Work closely with the Training & Education (T&E) and Sales teams to drive market share gain using the T&E platforms.
• Coordinate with the regulatory team on new product launches and registrations for products.
• Build and manage excellent stakeholder relationships, including handling of key accounts (KOLs, clinicians and channel partners).
• Track, measure and evaluate campaign and product performance (ROI, market share, reach, engagement) using data-driven insights, and optimize plans accordingly.
• Maintain, track and create marketing and product collaterals, and manage related inventory.
• Ensure timely and accurate reporting.
• Actively participate in T&E events and conferences, promoting products and engaging with customers to deepen market understanding.

 

Skills

• Minimum 7 years’ work experience in the MNC Medical Devices or specialty Pharma industry, with experience in training and/or selling.
• Excellent stakeholder management and ability to handle key accounts.
• Strong value orientation and performance track record.
• Management degree required; BDS preferred.
• Other desired skills:
• Sound clinical/product knowledge of dental implants and related surgical & prosthetic workflows
• Ability to identify, build and communicate product value propositions relatable by clinicians
• Strong customer service mindset
• Able to work in a cross functional, matrixed environment
• Ability to influence cross-functional teams without formal authority
• Tech-savvy, fully competent in IT (Word, Excel, PowerPoint, Windows OS)
• Highly developed communication, presentation and interpersonal skills
• Strong ability to understand and deliver on technical/clinical user requirements
• Hands-on, detail-oriented, and meticulous nature
• Proactive, self-driven, good analytical and outstanding problem-solving skills
• Strong analytical and market research skills, with the ability to translate data into strategic recommendations
• Proven ability to develop segmentation frameworks and conduct competitive analysis
• Strategic planning and business acumen, with the ability to align product plans with sales and business objectives
• Willingness to travel extensively across the assigned territory

Operating Company:

Nobel Biocare

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