About Cantina:

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the Role:

Cantina is seeking a product director to own the entire video experience on our platform—from creation and editing tools to publishing workflows. You will work closely with leadership and cross-functional teams to shape the strategy and execution of video products that enable creators to generate, edit, and share AI-driven video content seamlessly.

This is a high-ownership role: you will not only set the vision and strategy but also execute in the product, ensuring creators have intuitive, high-quality tools to generate and share AI-driven video content. You’ll collaborate directly with creators and users to understand their needs, then define the roadmap and drive high-impact initiatives that enhance our video product offerings.

This role requires a deep understanding of video creation tools, editing workflows, and creator-centric UX, combined with curiosity about AI.

What You’ll Do:

• Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience.

• Partner closely with engineering, client teams, design, and data to ship high-quality video features

• Work closely with the executive team on strategy, prioritization, and roadmap decisions.

• Talk to creators and users directly to gather feedback and insights for iterative product improvements

• Define and iterate on video creation and editing workflows, including trimming, effects, filters, publishing, and sharing.

• Balance short-term execution with long-term product strategy to scale Cantina’s video platform.

• Ensure all video products are intuitive, performant, and meet the expectations of a diverse creator base
  

What You’ll Bring:

• 7+ years of experience in product management, ideally with 3+ years in video creation tools, video editing, or video platform products

• Strong understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).

• Interest and familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation

• Founder mentality: resourceful, hands-on, and comfortable navigating ambiguity.

• Experience with real-time video rendering, AI-driven video effects, or mobile video UX.

• Strong collaborator who can work across engineering, design, data, and leadership teams

• Student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites

• Excellent communication skills, able to convey complex concepts to technical and non-technical stakeholders

• Startup or early-stage experience shipping major product verticals.

• Deep personal interest in video creation and storytelling.

Compensation:

The anticipated annual base salary range for this role is between $200,000-$260,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits:

• Competitive salary and generous company equity

• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina

• 42 days of paid time off, including:

  • 15 PTO days

  • 10 sick days

  • 15 company holidays

  • 2 floating holidays

• Generous parental leave & fertility support

• 401(k) retirement savings plan

• Lifestyle spending account – $500/month to use however you’d like

• Complimentary lunch and snacks for in-office employees

• One Medical membership, and more!