VirtueStaff is seeking a Meta Ads & GoHighLevel (GHL) Automation Specialist to manage paid acquisition campaigns and backend lead workflows for a marketing agency client. This role is responsible for creating and launching Meta ad campaigns, connecting Meta lead forms directly into GHL, and setting up automated email follow-up sequences to maximize lead conversion. Additionally, this role will assist with social media posting and support various administrative tasks as needed to ensure seamless daily operations.

Responsibilities

• Build, launch, and manage Meta advertising campaigns, integrating Meta Pixel tracking and optimizing performance for lead generation.
• Set up integrations between Meta Lead Ads and GoHighLevel (GHL) to ensure real-time lead ingestion and data routing.
• Design, build, and maintain automated email sequences and workflow automations within GHL.
• Schedule and publish regular organic content across client social media channels.
• Provide general administrative support and complete ad-hoc operational tasks to assist the client's team.

Requirements

• Specialist-level experience with the Meta Ads platform, Meta Pixel implementation, and Meta Lead Ads campaign architecture.
• Proven hands-on experience configuring workflows, integrations, and automated email campaigns in GoHighLevel (GHL).
• General digital marketing background with secondary experience or exposure to Google PPC platforms.
• Familiarity with AI image generation tools (such as NanoBanana) for ad creative generation is a plus.
• Strong organizational skills with the adaptability to balance technical ad/automation management with general administrative duties.
• Strong verbal and written English communication skills.

Benefits

• Work From Home
• Performance Bonus