What is the Opportunity?

RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.

What Will You Do?

Campaign production 

• Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deployment 

• Work closely with writers and designers to produce compelling, on-brand email creative 

• Translate business and product requirements into accurate, on-brand email builds within Salesforce Marketing Cloud 

• Manage the email production calendar and coordinate send schedules with stakeholders across Direct Investing 

Automated flows 

• Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategies 

• Map and implement triggered communications tied to client actions, account events, and regulatory milestones 

• Continuously review and refine automated flows to improve relevance, timing, and client experience 

Data and QA 

• Define audience segmentation to ensure the right message reaches the right client 

• Review rendering tests across Litmus to ensure consistent display across email clients and devices 

• Perform thorough link checking, personalization validation, and content QA prior to every send 

Compliance 

• Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional, and regulatory sends 

• Ensure all email communications comply with CASL regulations 

Optimization 

• Plan and execute subject line and content testing (A/B and multivariate) to improve engagement 

• Report on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result. 

• Translate reporting into actionable recommendations that continuously improve campaign performance 

What Do You Need to Succeed?

Must Have: 

• 3+ years of hands-on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment 

• Working knowledge of journey-building strategy, including welcome series and triggered email programs 

• Hands-on experience with Salesforce Marketing Cloud 

• Understanding of email deliverability best practices 

• Proficiency with email rendering and QA tools such as Litmus 

• Strong understanding of CASL and consent management principles 

• Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications 

• Proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail 

• Excellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teams 

• Attention to detail and quality assurance. 

Nice to Have: 

• Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systems 

• Active self-directed investor 

What’s in it for you?  

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation 

• Leaders who support your development through coaching and managing opportunities 

• The opportunity to shape the email communications strategy for one of Canada’s leading direct investing platforms 

• Excellent career development and access to a variety of job opportunities across the RBC enterprise 

• A collaborative, inclusive team culture that values innovation, precision, and client-centric thinking  

#LI-POST

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.