This role is for one of Weekday’s clients

Min Experience: 10+ years
Location: Mumbai
JobType: full-time

Industry: FMCG | Food & Beverage | Consumer Brands
Reporting To: Chief Marketing Officer (CMO)

Role Overview

We are seeking an experienced and commercially driven Marketing Head to lead brand building and marketing execution for a fast-growing clean-label food business with a portfolio spanning fresh food, spices, staples, and healthy snacking.

The business is at a defining stage of its growth journey, transitioning from a digital-first clean-food company into a scaled, premium FMCG brand with national ambitions. This is a high-impact leadership opportunity for a marketing professional who can combine strong brand management fundamentals, consumer understanding, and commercial acumen to build a nationally recognised consumer brand.

The role will cover brand strategy and management, Brand P&L, consumer insights, product positioning, pricing, new product development (NPD), digital and performance marketing, content strategy, and channel-led brand building. The Marketing Head will act as the bridge between marketing strategy and execution, working closely with the CMO to ensure business objectives are translated into effective, measurable marketing initiatives.

The branded business currently generates approximately ₹20 crore in monthly sales across its three strategic categories, alongside approximately ₹200 crore in annual B2B business. The opportunity is to accelerate the growth of a premium, toxin-free food brand while strengthening its presence across India's consumer markets.

Requirements

Key Responsibilities

1. Brand Management and Strategy: Develop and execute brand strategies that strengthen positioning, differentiation, awareness, and consumer preference across fresh food, spices, and healthy snacking.
2. Brand P&L Ownership: Drive brand-level commercial performance, ensuring marketing initiatives contribute to revenue growth, profitability, and sustainable business expansion.
3. Consumer Insights: Build a strong understanding of consumer behaviour, preferences, category trends, and market dynamics to identify growth opportunities.
4. Product Positioning and Pricing: Define product propositions, positioning, pricing strategies, and value communication across the portfolio.
5. New Product Development: Partner with cross-functional teams to identify consumer needs, evaluate category opportunities, and support the development and launch of new products.
6. Digital and Performance Marketing: Strengthen the brand's digital foundation and drive measurable customer acquisition, engagement, and conversion.
7. Content and Communication: Lead content strategy and brand communication to establish a consistent and compelling brand identity across consumer touchpoints.
8. Channel-led Brand Building: Develop marketing strategies aligned with Quick Commerce, Modern Trade, and General Trade to improve visibility, penetration, and sales.
9. Market Expansion: Accelerate General Trade and Modern Trade penetration while strengthening the existing Quick Commerce business.
10. Marketing Budget and ROI: Manage marketing investments with a strong focus on efficiency, commercial returns, and measurable outcomes. Balance brand-building initiatives with performance-led campaigns and promotional spending.
11. Strategic Execution: Work closely with the CMO and internal stakeholders to translate the broader marketing vision into actionable plans and ensure timely execution.

Channel and Budget Context

• Current Channel Mix: 70% Quick Commerce, 15% Modern Trade, and 15% General Trade.
• Core Marketing Budget: Approximately 10–15% of revenue.
• Overall Marketing Budget: Up to 25%, including discounts and promotional investments.

A key priority will be to increase General Trade and Modern Trade contribution while maintaining strong performance across digital and Quick Commerce channels.

Required Qualifications and Experience

1. Strong experience in marketing leadership roles within FMCG, food and beverage, packaged foods, or consumer brands.
2. Proven expertise in brand management and building differentiated consumer brands.
3. Experience managing Brand P&L and driving commercial performance.
4. Strong understanding of consumer insights, market research, and category dynamics.
5. Experience in product positioning, pricing, and new product development.
6. Understanding of digital and performance marketing, content, and channel-led brand building.
7. Strong analytical capabilities, commercial judgement, and a track record of managing marketing budgets effectively.
8. Ability to connect creative brand-building initiatives with measurable business outcomes and marketing ROI.

Must-Have Skills

• Brand Management
• Brand P&L
• Consumer Insights