Manager, Integrated Retail, Retail Brand, Spain & Portugal

Nike is accelerating its marketplace offense across Spain & Portugal, and this role will play a key role within this transformation. As Manager, Integrated Retail Marketing, you will be lead how Nike shows up for consumers across the territory, elevate our most important retail destinations, amplify the sport/culture within the retail landscape and lead a team that brings innovation, storytelling and creativity to life on the ground.

Who you’ll work with

As manager Retail Brand you will lead the Retail Brand team Spain & Portugal as part of the Integrated Retail team and report directly into the Director Integrated Retail Spain & Portugal. You will manage a team of specialists.

You will work fluidly across all cross-functional marketing partners to bring vision to life for consumers in the territory. In this role you will base in Barcelona and partner with the territory VMS & EKIN (product education) teams, brand management, Nike Direct & sales. You will also, work closely with EMEA geo teams – Retail Brand, Experience and Brand Creative teams as well with functional teams from Merchandising and Supply Chain to deliver seasonal sport and culture campaigns that elevate Nike brand distinction across Nike Direct doors and the wholesale partners.  

The shape of your day‑to‑day work will vary significantly, requiring a collaborative, intuitive style that maximizes both individual and collective thinking. You will need to remain open to diverse expertise and perspectives to apply coherent strategy and unlock new opportunities.

Who we’re looking for

We are looking for a collaborative retail marketing leader, you adapt quickly, stay grounded in a growth mindset, and thrive in a dynamic, fast‑moving environment. You will orchestrate a team to achieve the collective retail marketing goals. You bring a strategic mindset, a passion for movement, and a curiosity for our young consumer. You foster creativity, innovation and inspiration within your team.

You are an experienced people leader who develops talent into future leaders, and you embody the values our company holds dear. You think beyond your own remit, operate with an enterprise lens, and constantly seek better ways to engage consumers through testing, learning and iterating.

You’ll bring:

• Proven leadership in retail‑focused brand or marketing environments, ideally within complex, multi‑channel marketplaces.
• Experience leading and developing high‑performing teams, with a track record of coaching future leaders.
• A strong understanding of the consumer, in Spain and Portugal and Nike’s role within it, with the ability to translate insight into action.
• Ability to lead cross-functional teams and manage complex projects.
• A strategic, enterprise‑wide mindset paired with operational excellence and a bias for action.
• Budget management and strategic planning expertise.
• Innovative & creative thinking and, problem-solving mindset.
• Confidence navigating ambiguity, making informed decisions, and adapting quickly to shifting priorities.
   

What you’ll work on

You’ll drive the brand retail marketing and consumer activation offense for Spain & Portugal ensuring every retail touchpoint reflects Nike’s brand priorities in sport and culture lead by – innovation, athlete and sport moments, activated with local communities and amplified with media, energy entertainment in close collaboration with the functional teams. You will lead seasonal briefs, adapt EMEA strategies and manage territory-led initiatives to create Nike-only distinction at scale.

Your key responsibilities:

As Manager, Retail Brand, Spain & Portugal based in Barcelona, you will lead the Retail Brand function and a diverse, talented team focused on how we best connect with consumers across the full Nike Sport Marketplace (Nike Direct + Wholesale partners). Core responsibilities include:

• Team management, leading the Retail Brand team in Spain & Portugal.
• Lead seasonal retail marketing campaigns across Nike Direct and wholesale partners across all categories.
• Agile - you could work in different categories such as football, running, lifestyle and beyond.
• Develop and adapt global strategies for EMEA markets.
• Oversee retail programing, EKIN activations and beyond,
• Collaborate with cross-functional teams for flawless execution.
• Feeding marketplace insights into Geo Retail Marketing & Sport teams.
• Ensure consumer experience excellence from pinnacle to scale.

NIKE Policy is 3 days per week in the office.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.

No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Applications will be accepted until 6th October. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.