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Job Description Summary

Job Description

JOB TITLE: Intermediary Marketing Lead, Homes & Transport

LOCATION(S): Halifax, Bristol, Chester and Edinburgh
SALARY: £61,344 - £68,160
HOURS: 35 hours, full time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of our office sites.

About this opportunity
This is a high-profile opportunity to build how Lloyds Banking Group presents itself to mortgage brokers during a pivotal time for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you’ll lead the intermediary marketing efforts, driving broker consideration and advocacy while propelling commercial growth across the channel.

Build comprehensive marketing strategies across brand, proposition, product, and broker communications. By integrating audience insights, channel strategy, and creativity, campaigns will be implemented across trade media, LinkedIn, email, web, events, partnerships, and content. Performance insights and broker feedback will be used to continually improve results.

As a key connector among Brands, Marketing & Experience, Intermediaries, agency partners, trade media, and wider business collaborators, the role translates complex changes, market dynamics, and business priorities into clear, engaging broker-facing activities. Leading a team of three, the position sets direction, improves capabilities, and develops conditions for high-quality intermediary marketing execution at pace.

Why join us

We’re investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.

What you'll need

• B2B Marketing Experience: Proven B2B marketing experience is essential for this role. You’ll have experience developing and delivering marketing strategies for business, professional or intermediary audiences. Experience within financial services, mortgages or intermediary marketing would be advantageous, but is not essential.
• Marketing Strategy & Planning: Proven experience in developing and delivering coordinated marketing strategies and plans, using audience and market insights to align activities with business priorities.

• Multichannel Marketing: Demonstrated ability to coordinate and manage connected campaigns across various channels, bringing to bear performance feedback to refine activities and drive commercial outcomes.
• Managing Key Relationships: Outstanding skills in relationship management, demonstrated by successfully aligning senior colleagues, cross-functional teams, and external partners toward collective goals.
• Brand Strategy & Brand Management: Expertise in translating brand strategy into clear, coherent audience activities, particularly in scenarios involving brand, proposition, or customer experience changes.
• Collaboration: Demonstrated ability to work across organizational lines and with external partners to transform complex priorities into high-quality marketing activities.
• Content Build: Ability to transform complex product, regulatory, technology, or commercial information into clear, relevant content for the intended audience.

And any experience of this would be really useful

• Marketing Performance Analysis: Applying campaign performance data and audience feedback to find opportunities and improve marketing efficiency.
• External Communications & Public Relations: Experience working with external media, publishers, or communication partners to deliver audience-facing activities.
• Event Management: Experience using events as part of a coordinated audience engagement strategy.
  

This is a place for you...

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues and communities. We are committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and launch a dedicated Working with Cancer initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers - just let us know what you need.

Benefits

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.