Ready to light up the market?

An exciting opportunity has become available for an experienced, commercially driven Head of Sales to lead the next stage of growth for STEDI.

A leader in automotive parts and accessories, STEDI is the fastest-growing auxiliary lighting brand in the market. Based at our modern Truganina headquarters, you’ll lead the development and delivery of sales strategies across local and global markets.

The Role

We’re looking for an energetic, commercially savvy Head of Sales to lead growth across our automotive and 4WD lighting solutions range. From everyday driving to off-road adventures, you’ll help put quality lighting products where they belong, out in the market and performing when it matters

Your key responsibilities include:

• Develop strategic sales plans that support business objectives and market growth.

• Analyze market trends, competitor activity, and customer needs to uncover opportunities.

• Build and grow reseller, wholesale, key account, and OE sales channels.

• Lead sales reporting, KPIs, forecasting, and performance metrics to drive sales and margin growth.

• Develop strong customer value propositions and programs for each sales channel.

• Build lasting relationships with wholesale and retail partners.

• Collaborate with internal teams to deliver outstanding customer experiences.

• Lead, coach, and motivate a high-performing sales and support team.

• Deliver sales targets in line with channel budgets.

About You

You’re a strategic and energetic sales leader with a passion for growth, strong customer relationships, and getting results. You can comfortably move between big-picture planning and rolling up your sleeves to make things happen.

To succeed, you’ll bring:

• Experience in wholesale, key account, and channel sales planning and execution.

• A proven record of delivering revenue growth across consumer and commercial markets.

• Strong leadership experience, with the ability to build and inspire capable teams.

• Excellent communication, negotiation, and presentation skills.

• An analytical mindset and confidence using data to guide decisions.

• Enterprise-level experience and industry contacts that can support new business development.

• A collaborative, positive, and customer-focused approach.

• A genuine drive for continuous improvement and personal development.

• Strong attention to detail and creative problem-solving skills.

• A passion for automotive, 4WD, and the aftermarket industry.

Why Join STEDI?

• Be part of a modern, dynamic, and supportive work environment.

• Work-life balance with great hours and an energetic team culture.

• Opportunities for growth, career development, and recognition for your contributions.

• Be part of a market-leading, innovative, and trusted brand.

• Attractive remuneration based on experience.

• Career Growth: Pathways for professional development and internal promotion.

• Team Culture: Work alongside passionate, fun, like-minded individuals.

• Modern Facilities: Our headquarters in Truganina offers a state-of-the-art work environment.

• Stability: A secure position with a trusted employer in a growing industry.

• Staff discounts across the GPC Asia Pacific group of Companies

• Private health insurance discounts

• Employee assistance program

• A highly safety conscious work environment

About STEDI

STEDI is a premier provider of high-quality automotive lighting and accessories, dedicated to reshaping the industry through innovation, reliability, and exceptional service. Our products are crafted for 4WD enthusiasts, off-roaders, and outdoor adventurers across Australia who expect nothing less than premium performance and durability.

For more information about STEDI please visit www.stedi.com.au

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