Type: Full-time (remote)

Reports to: Director of Marketplace (TikTok Lead)

Direct report: Creator Community Consultant

Compensation: $90,000 - $110,000 annually

About the role

Our TikTok creator community lives in Discord and is a core driver of TikTok Shop GMV. The Creator Coach + Creative Strategist handles the creative side — trends, angles, coaching. You own the business, management and strategy.

That means you own the structure, the economics, the growth, and the results of the community: how creators are recruited, how they're tiered, what products/offers they promote, what they're paid, what makes them stay, what contests do we run and what the whole program returns against what it costs. You're the operator who turns a Discord server full of creators into a predictable, scalable revenue channel- plus a creative engine to feed paid channels.

This is a strategy and operations role with a community wrapper around it — not a moderation job. If your instinct when you look at a creator program is to ask "what's the retention curve by cohort or what metric in the TikTok funnel is our constraint to unlock rapid growth," this is your role.

What you'll do

Own the program

• Own the creator community end to end: structure, tiering, incentives, calendar, and outcomes.
• Design and evolve the tier system — what qualifies a creator for each tier, what they get, and what's expected in return. Make the ladder something creators actually want to climb.
• Build/manage/implement the incentive and commission architecture: commission rates, bonuses, contests, gifting and sample seeding, exclusivity where it makes sense. Model the economics before you launch anything.
• Help build and manage the training program designed to take L1 creators to L3/L4.
• Track cohorts of creators that enter and how they progress in terms of levels, GMV, etc.
• Own the creator recruiting funnel: sourcing, application, vetting, onboarding. Keep a healthy top of funnel and a clear bar for who gets in.
• Own creator retention. Churn is the quiet killer of every creator program — you'll know your cohort curves and be actively working against them; optimizing for videos per creator per period, etc.
• Own weekly full-funnel reporting to identify where our constraints are: creators, volume, impressions, videos per creator, CVR%, GPM, etc.

Manage and enable

• Manage the Creator Coach + Creative Strategist: set priorities, review output, hold the cadence, help them get better at the job.
• Make sure the coaching program and the angle pipeline are actually producing — that creators are shipping, improving, and converting.
• Run the operating rhythm: weekly community programming, monthly creator reviews, quarterly planning against channel targets

Report and coordinate

• Own the numbers: active creators, videos shipped, view volume, breakout rate, conversion, GMV by creator and by tier, cost per video, program ROI. Report them weekly to the Director of Marketplace.
• Translate community signal into strategy — what creators are saying about product, price, offers, and competitors is some of the best market research we have, and it should reach the right teams.
• Work cross-functionally with paid media (best creator content becomes paid creative), brand, and ops/supply chain (sampling, seeding, inventory for creator demand).
• Handle escalations: creator disputes, payment issues, content that's off-brand or non-compliant, and TikTok Shop policy questions.

Build the machine

• Document the playbook. Everything from onboarding to tier promotion to contest mechanics should be repeatable.
• Build the tooling and workflow: Discord structure, roles and permissions, bots and automations, tracking and attribution, payment ops.
• Plan for scale. Design decisions should hold at 10x the creator count, not just today's roster.

How you work

• High ownership. You're being handed a channel, not a task list.
• Comfortable with ambiguity and speed — this program will look different in six months and you'll be the one changing it.
• Genuinely likes creators. The best community operators are the ones creators trust.

Requirements

• 3–5+ years in creator/influencer/affiliate program management, community management, or growth marketing at a fast-growing consumer brand — with real ownership of a number, not just execution.

• Experience running or scaling a Discord community.
• Strong commercial instincts. You're comfortable in a spreadsheet, you can model incentive structures and unit economics, and you can defend a program's ROI.
• Hands-on understanding of TikTok and TikTok Shop: how affiliate works, how commissions and attribution function, what actually drives GMV on the platform.
• Excellent written communication. Most of your leadership happens in text, in public, in front of creators.
• People management experience, or clear readiness for it.

Strong plus

• Experience at a fast-growing TikTok shop consumer brand.
• CPG or food & beverage background.
• Familiarity with creator/affiliate tooling and Discord automation.
• Some creator or content experience of your own — you don't have to be the creative brain, but credibility with creators helps.

Benefits

• Competitive base salary designed to reward high performance and impact
• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale