Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.

One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.

Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.

Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!

Job Description:
This job is responsible for managing the end-to-end product life cycle, including conducting market research and competitor analyses, determining product features, developing short and long-term strategies, identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience, and adhering to the Product Risk Management policy. Job expectations may include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

The associate joining us in this role will lead the Consumer Credit Card early month on book (EMOB) strategy, driving customer activation, spend, feature adoption and relationship deepening during the first year following account opening.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy

Responsibilities:

• Owns EMOB performance across Consumer Credit Card portfolios

• Develops strategies that drive activation, digital engagement, digital wallet adoption, rewards engagement, recurring spend, and primary card positioning

• Translates performance trends into actionable strategic recommendations

• Partners with product, rewards, marketing, digital, analytics, and risk teams to prioritize growth opportunities

• Develops business cases and monitors initiative outcomes

• Establishes a KPI framework and executive reporting for EMOB

• Drives roadmap development for onboarding experiences

• Influences enterprise initiatives impacting onboarding, communication orchestration, and client journeys

Required Qualifications:

• 5+ years of strategy development or product management experience

• Outstanding communication and presentation skills (verbal and written). Must be able to concisely summarize key observations, clearly articulate considerations, propose solutions

• Self-starter, curious and eager to move the business forward whether the work is "yours" or not

• Ability to think both strategically and tactically and implement when needed

• Ability to engage across business lines and develop strong working relationships with business partners and all levels of management

• Demonstrated out-of-box thinker. Strives to bring new thoughts and ideas to drive innovation and unique solutions

• Exhibit a strong drive for results and success; convey a sense of urgency to achieve outcomes and exceed expectations; persists despite obstacles, setbacks and competing influence

• Understand product performance metrics, revenue and expense opportunities, and business case analysis

Desired Experience:

• Credit card product management

• Customer lifecycle management

• Acquisition and onboarding strategy

• Payments or digital wallet ecosystems

• Analytics and business case development

• Executive communication and stakeholder management

Minimum Education Requirement: Bachelor’s degree in related field or equivalent work experience.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 175 Federal St - FEDERAL STREET BC (MA5102), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$103,500.00 - $150,100.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.