Company Introduction

The fintech business of Coupang is reimagining financial services for both our consumers and sellers, so they can do more with their money.
Coupang Pay focuses on delivering innovative payment and financial services solutions to everyone who uses the Coupang app — from customers buying products on Coupang.com, to marketplace vendors, and restaurants that offer their services via Coupang Eats. We develop solutions with our latest tech innovations to serve the growing needs of Coupang's customers in Korea and Taiwan. This includes Coupay, an online wallet with a proprietary one-touch payment capability.
In particular, we are rapidly scaling the Wow credit card, a co-branded card that offers industry-leading rewards as part of our efforts to maximize customer values. For sellers, we are building out multiple liquidity options to help small and medium sized enterprises grow their business, using BaaS (Banking as a Service) capability.
If you want to leverage your extensive experience within the fintech space, join us. We help customers spend less time checking out so they can spend more time shopping for what they love.

Role Overview

The Consumer Products & Payments team at Coupang Pay is looking for a visionary Product Marketing Leader to join us on the journey of developing and marketing next-generation consumer products. As a Product Marketing Manager, you will play a critical role in driving the strategy for our consumer financial products and payment services portfolio.

We are seeking a highly motivated leader who can help define go-to-market, marketing, and product strategies to accelerate both new and existing consumer financing solutions, based on a deep understanding of the market, competitors, and customer insights. You will be responsible for driving awareness, consideration, adoption, and retention of innovative consumer financing products and payment services by leading cross-functional collaboration with Product, Design, Research, Marketing, Business Development, and Legal teams, as well as managing close partnerships with financial institutions and external agencies. Success as a Product Marketer will be measured by your ability to position Coupang Pay as the market leader in consumer financing.

What You Will Do

• Build and manage full-funnel marketing strategies (from awareness and consideration to adoption and retention) across various channels for Coupang Wow Card PLCC and Coupang Gift Card products
• Take full ownership of 0-to-1 marketing initiatives—from market and competitor insights and go-to-market strategy to campaign execution and post-launch performance analysis—in a lean, agile environment
• Lead collaboration with Product, Design, Research, Marketing, and Business teams to align marketing strategy with overall business objectives
• Manage close partnerships with financial institutions and external agencies 

Basic Qualifications

• 10+ years of experience as a Product Marketer in an IT company or related field 
• Proven inbound/outbound marketing experience driving new customer acquisition, engagement, and retention as a Product Marketer
• Deep expertise in consumer financing with strong knowledge of market trends, competitors, and customer insights
• Experience managing projects and working cross-functionally to develop and execute product marketing initiatives
• Excellent storytelling and communication skills
• Self-motivated and proactive in driving work forward
• Business-level English communication skills

Preferred Qualifications

• Expertise in Consumer Financing, Fintech, or B2C product marketing
• Bachelor’s degree or higher in Business Administration, Marketing, or Communications (MBA or Master’s degree preferred)
• Experience solving problems through data-driven analysis
• Ability to identify creative solutions in a fast-changing environment

Employment Type: Contract (1 Year)

Recruitment Process and Others

Recruitment Process  

• Application Review - Job Fit Interview - Focus Interview – Offer  
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider  

• This job posting may be closed prior to the stated end date for application if all openings are filled.  
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.  
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.  
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.  
• This is a contract position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. 

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.  

https://www.coupang.jobs/en/privacy-policy 

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.  
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.