Summary:

The CRM Business Product Owner establishes clear day-to-day business ownership of Salesforce CRM. This role is accountable for maximizing business value and measurable outcomes derived from CRM investments, including revenue enablement, productivity gains, and user adoption. As the primary business decision-maker for CRM prioritization and trade-offs, this role ensures that CRM capabilities are aligned to business priorities and deliver tangible results. Operating within a business-led governance model, this role serves as the bridge between business stakeholders and the CRM CoE, translating business needs into actionable priorities and ensuring delivery aligns with expected outcomes.

What You Will Be Doing:

• Own business outcomes and value realization for the CRM product, with accountability for measurable impact.

• Define, maintain, and communicate the CRM product roadmap aligned to business priorities and strategic objectives.

• Establish success metrics and KPIs and continuously monitor performance to inform prioritization and roadmap adjustments.

• Own and maintain the CRM product backlog, ensuring prioritization is based on business value, ROI, and strategic alignment.

• Make routine prioritization, sequencing, and trade-off decisions across CRM enhancements, features, and initiatives.

• Partner with delivery teams (e.g., CRM CoE, IT) to support sprint planning, release planning, and delivery readiness

• Lead CRM governance and prioritization forums to ensure consistent and transparent decision-making

• Serve as the primary business strategic liaison to the CRM CoE and technical teams, ensuring alignment between business priorities and technical execution

• Partner with Business Units, Regions, and Business Operations to align needs, manage trade-offs, and ensure cross-functional coordination

• Identify opportunities to improve CRM effectiveness, streamline processes, and increase ROI

• Continuously evaluate platform capabilities, user needs, and emerging opportunities to enhance CRM value

• Ensure CRM capabilities align with and support end-to-end business processes across integrated systems (e.g., ERP, data platforms, marketing tools)

• Evaluate cross-platform impacts and dependencies when making roadmap and prioritization decisions

• Support a scalable, integrated CRM ecosystem that enables consistent global processes and data integrity

• Partner with Enablement and Business Operations to ensure adoption readiness, effective communication, and successful rollout of CRM capabilities

• Ensure CRM roadmap and releases are aligned with business readiness and change management plans

What We Are Looking For:

• Bachelor’s degree in Business, Technology, or related field

• 7+ years of experience in CRM, product ownership, business operations, or related roles

• Experience working with Salesforce CRM

• Proven experience managing backlog, prioritizing work, and driving business outcomes

• Strong stakeholder management skills across business and technical teams

• Experience working in cross-functional, global environments

• The compensation posted includes the 10% manager bonus

The Skills That Will Help You Succeed Even More:

• Experience operating within a product-centric or business-led governance model

• Familiarity with Agile methodologies, backlog management, and release cycles

• Experience with CRM integrations (e.g., ERP, data platforms, marketing automation)

• Experience supporting sales, service, or customer experience organizations

• Strong data analysis and performance management experience

Work Arrangement: This position will follow a hybrid schedule of 3 days in our office (Tuesdays, Wednesdays, and Thursdays) and 2 days per week from home.

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Short-Term/Long-Term Disability Insurance

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Paid Time Off (including sick, holiday, vacation, etc.)

• Tuition Reimbursement

• Growth Opportunities

• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

• On-site Café with Catering Option for Busy Lifestyles

• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!

• Bike Racks

• And more!

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