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À propos de ce poste Brand Marketing Manager-Orijen chez Mars

Mars · Sur site · CHN-Shanghai-Shanghai

Job Description:

Job Summary

Brand manager plays leading role in key business processes, proactively participates in business conversations with Management team members.

What are we looking for?

  • University Degree, preferably in Business/Marketing/Brand Management
  • Solid experience in brand marketing in international FMCG companies (minimum 4 years)
  • Experience in Brand Manager role not less than 2 years
  • Excellent project management skills
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time
  • professional flurency in English


What will be your key responsibilities?

  • Identify growth sources and create the brand strategy for next 5 years
  • Lead annual marketing plan
  • Build brand innovation pipeline (product & packaging innovations)
  • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
  • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products


What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

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À propos de Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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